Beer market of Russia 2018
- General market picture
- Foreign trade setting records
- Demography as challenge to branding
- Aged consumer
- Declining of youth brands
- Nostalgia on trend
- DIOT feels at home
- 5.0 Original is the new face of import
- Positions of Market Leaders
- Carlsberg Group
- AB InBev Efes
- AB InBev
Ukrainian beer market 2018
- Better than yesterday
- Performance by value
- Positions of Ukrainian brewers
The beer market dynamics in Russia is approaching zero, yet major brewers are divided into those who developed considerably in 2017 and those who considerably reduced their volumes. For instance, company Efes has managed to substantially extend their sales due to restrained pricing policy and activity in the modern trade. Heineken has also demonstrated an excellent performance promoted by significant increase of advertisement budgets launching a non-alcohol sort of the title brand and unusual activity in the economy market segment. Carlsberg and AB InBev have been focusing on margins and lost a market share of their inexpensive brands. Serious dependence on PET package and mass enthusiasm about Zhigulevskoe have negatively impacted the most of big regional brewers, that have been for the first time pressed by the leaders in the key sales channels, especially in Volga and Central regions. In the small business there has been a noticeable slowdown in appearing of new restaurant breweries, yet the number of craft breweries has been growing rapidly. In 2018, the beer market is likely to grow a little, while the share of AB InBev Efes may decrease due to the integration. ...
“Catalogue of Russian Beer Producers 2018” includes 1070 businesses ranging from large subsidiaries of international companies to rather small restaurant and craft microbreweries.The catalogue includes 32 large breweries, 75 regional breweries, 693 industrial mini- and microbreweries as well as 270 restaurant breweries. ...
China. AB InBev will make Putian a brewing center in Asia
AB InBev Sedrin company launched a new project to build a brewery the production capacity of which will amount to 15 million hectoliters of beer per year. The representatives of subsidiaries and dealers, and the employees of the AB InBev company, a total of 400 persons participated in the ceremony.
After launching the brewery will be the largest brewing center in Asia with the use of advanced equipment and technologies. The new brewery will consolidate the company’s leading positions in Fujian province and will contribute to the development of the regional market, among other factors due to production of brand Budweiser. The construction of the new AB InBev Sedrin project will take three years. The sizes of the brewery will be 1200 acres.
Furthermore, according to the management plans of AB InBev Sedrin company, a new brewery and the territory of 6000 square meters will be a part of the tourist project the aim of which is to promote the culture of beer consumption. The company hopes that this will become a model for industrial tourism in the province.
23 Дек. 2015