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4-2017

Global hop market

A local alternative to mass beer suggested by independent brewers has been successful and is now altering the global market. Beer is becoming more diversified, so transnational companies have to accept the new game rules and to switch focus to young and fast growing markets. All these processes increased the demand for aroma and bitter hop as well as their acreage expansion on two continents. However now there appeared a downward trend of alcohol consumption in the world, so even special sorts can soon turn to be sufficient. In this connection the dynamic American hop market is already facing some problems. EU hop producers have become more cautious, they are not racing to exceed the demand and look forward with more confidence, judging by the contract terms. 

Hop Market in Russia

Germany still dominates the Russian market, yet over the recent two years one has been able observe a continuous success of Czech hop suppliers. Their expansion and growing popularity of hops from the United States became the drivers of supplies growth in 2016 despite the preceding modest harvest crop in the EU, as well as the factor of relative stability in 2017. In this connection, in 2017, the ratio of the varieties continued to shift towards the aroma ones, and the supplies of Magnum hop and other alpha varieties were reduced. However, the import of bitter hop pellets is partially replaced by extracts, especially from the major beer manufacturers. Total volumes of alpha acid supplies, according to our estimation, decreased by approximately 5% and returned to the level of 2015. Barth Haas Group continues dominating the hop products market; HVG also increased its weight. At the same time, Morris Hanbury significantly reduced the supplies in 2017.

China. AB InBev will make Putian a brewing center in Asia

On 18 December 2015, the Putian district on the southern cost of Fujian province witnessed the laying of the foundation stone of a new brewery.

AB InBev Sedrin company launched a new project to build a brewery the production capacity of which will amount to 15 million hectoliters of beer per year. The representatives of subsidiaries and dealers, and the employees of the AB InBev company, a total of 400 persons participated in the ceremony.

After launching the brewery will be the largest brewing center in Asia with the use of advanced equipment and technologies. The new brewery will consolidate the company’s leading positions in Fujian province and will contribute to the development of the regional market, among other factors due to production of brand Budweiser. The construction of the new AB InBev Sedrin project will take three years. The sizes of the brewery will be 1200 acres.
Furthermore, according to the management plans of AB InBev Sedrin company, a new brewery and the territory of 6000 square meters will be a part of the tourist project the aim of which is to promote the culture of beer consumption. The company hopes that this will become a model for industrial tourism in the province.

23 Дек. 2015

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