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3-2019

Russia: Positions of Brewing Companies

The review contains an analysis of interim performance of brewers in the first half of 2019. There are rather dynamic changes behind a modest industry growth. Baltika is again experiencing a stage of volumes and market share slid due to competition with AB InBev Efes. Because of the price competition and presence expansion in the modern trade company #2. has come close to the leading position. At the same time sales of Heineken Russia have continued growing which makes the premium part of the portfolio heavier. The market premiumization trend had been also confirmed by import brands. MBC and Zavod Trekhsosenskiy have been the most successful among federal market players. The market share of independent regional brewers and Ochakovo have continued falling as they are being squeezed out by the market leaders at their competitive fields.

Ukrainian beer market 2019: companies and brands

In 2019 beer production and market have been still fluctuating about zero point. However, the past season was successful for brewers judging by the sales profitability. The price mix has improved due to rapid general market premiumization, as well as its particular aspect, the growth of import beer sales. By the season end AB InBev Efes improved its positions considerably. It turned out that consumers had not forgot Efes brands that had to leave the market, but started to recover rapidly. Against the stagnating market that meant sales decline of other companies, in the first place Carlsberg Group that most of all beneficiated from Efes exiting the market. PPB turned out to be stable to branding activity of its competitor and Obolon kept the same volumes and at the moment it is the absolute leader of the economy segment. The share growth of independent producers took place thanks to leading craft breweries, that so far do not have a big market weight, but they are rapidly gaining it.

Brewing industry in Kazakhstan 2019

During the first half of 2019, the majority of Kazakh brewers made their contribution into positive dynamics. Yet it was companies of the lower division, not the two transnational leaders that raised their production and sales. The shares of draft beer and aluminum can which is rapidly squeezing glass bottle out of the market, have been growing. The price segmentation has remained stable despite the substantial rise of retail prices and fluctuations of brand market shares, while the borders between segments have become blurred. The main events in the industry have been: the announced revision of the beer excise policy, launch of BeerKhan brand in the strong beer segment, and most important – purchasing assets of Shymkentbeer by Arasan.

China. CR Snow has launched a new brewery near Harbin

The opening ceremony of the new brewery of CR Snow within the project of extending business in remote regions was held on 23 December. The capacity of the new enterprise is 3 million hectoliters of beer per year.

Previously in 2001, the joint venture China Resources Snow Breweries Harbin Co Ltd was opened on the territory of industrial cluster Shangzhi in Harbin. The sales of products of CR Snow have increased in recent years and a small town factory is no longer able to cope with the increased demand for beer.
So, Snow Breweries (Harbin) has decided to build a new brewery at a cost of 1.1 billion yuan in order to expand the production capacity and to meet consumer demand. It is expected that its production capacity will reach 6 million hectoliters per year.
Already 650 million yuan have been invested in the construction of the brewery opened yesterday and its potential production volume amounts to 3 million hectoliters of beer. The enterprise uses advanced brewing technologies and modern production line. The new brewery will provide a basis for further development of CR Snow in Heilongjiang Province.

24 Дек. 2015

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