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Global hop market

A local alternative to mass beer suggested by independent brewers has been successful and is now altering the global market. Beer is becoming more diversified, so transnational companies have to accept the new game rules and to switch focus to young and fast growing markets. All these processes increased the demand for aroma and bitter hop as well as their acreage expansion on two continents. However now there appeared a downward trend of alcohol consumption in the world, so even special sorts can soon turn to be sufficient. In this connection the dynamic American hop market is already facing some problems. EU hop producers have become more cautious, they are not racing to exceed the demand and look forward with more confidence, judging by the contract terms. 

Hop Market in Russia

Germany still dominates the Russian market, yet over the recent two years one has been able observe a continuous success of Czech hop suppliers. Their expansion and growing popularity of hops from the United States became the drivers of supplies growth in 2016 despite the preceding modest harvest crop in the EU, as well as the factor of relative stability in 2017. In this connection, in 2017, the ratio of the varieties continued to shift towards the aroma ones, and the supplies of Magnum hop and other alpha varieties were reduced. However, the import of bitter hop pellets is partially replaced by extracts, especially from the major beer manufacturers. Total volumes of alpha acid supplies, according to our estimation, decreased by approximately 5% and returned to the level of 2015. Barth Haas Group continues dominating the hop products market; HVG also increased its weight. At the same time, Morris Hanbury significantly reduced the supplies in 2017.

China. Brewer continues upward march on reports of potential buyout

Shares of China Resources Beer (Holdings), or CR Beer, rose for a fifth straight session here Tuesday amid local media reports that the brewer may raise its stake in a joint venture.

The news fueled anticipation that the Chinese company will strengthen its core business. The stock closed up 4.87% at 15.94 Hong Kong dollars ($2.10) after touching a year-to-date high of HK$16.

CR Beer is thinking about buying part or all of SABMiller's 49% stake in joint venture China Resources Snow Breweries, the Hong Kong Economic Journal reported Tuesday, citing sources with knowledge of the matter. The Chinese brewer is apparently tapping such banks as HSBC for advice, the newspaper said.

CR Beer officials declined to comment on a possible deal with the British brewer, according to the report, which also said the state-backed company may rely on parent China Resources (Holdings) for funds. This came a day after other media reports speculated that CR Beer might lift its stake.

SABMiller formally agreed in November to a buyout by Anheuser-Busch InBev. Many believe that SABMiller is moving to unload a stake in Snow Breweries because AB InBev and the joint venture would together control nearly 40% of the Chinese market, possibly exposing them to antitrust scrutiny.

25 Дек. 2015



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