Beer market of Kazakhstan acquired both traits of East European countries and South Eastern Asia taking a transitional position between them by many criteria and consumption style. Yet there is a positive trend in beer production which differs Kazakhstan from most of the neighboring countries. The market has remained consolidated in the hands of two international players because of its small size. However, it faces dynamic processes such as fast growth of draft beer sales, up and downs of regional companies and Carlsberg Group’s ultimate expansion. Excessive mainstream segment has declined over the recent years, yet, Zhigulevskoe and national brands with regional links have yielded their positions to a range of new products. In our review special attention was paid to regional analysis of the markets. In 14 regions of Kazakhstan we compared the companies’ positions, the market price segmentation and DIOT channel development. Besides we have compared the beer market of Kazakhstan to neighboring countries. ...
Beer market of Russia 2018
- General market picture
- Foreign trade setting records
- Demography as challenge to branding
- Aged consumer
- Declining of youth brands
- Nostalgia on trend
- DIOT feels at home
- 5.0 Original is the new face of import
- Positions of Market Leaders
- Carlsberg Group
- AB InBev Efes
- AB InBev
Ukrainian beer market 2018
- Better than yesterday
- Performance by value
- Positions of Ukrainian brewers
The beer market dynamics in Russia is approaching zero, yet major brewers are divided into those who developed considerably in 2017 and those who considerably reduced their volumes. For instance, company Efes has managed to substantially extend their sales due to restrained pricing policy and activity in the modern trade. Heineken has also demonstrated an excellent performance promoted by significant increase of advertisement budgets launching a non-alcohol sort of the title brand and unusual activity in the economy market segment. Carlsberg and AB InBev have been focusing on margins and lost a market share of their inexpensive brands. Serious dependence on PET package and mass enthusiasm about Zhigulevskoe have negatively impacted the most of big regional brewers, that have been for the first time pressed by the leaders in the key sales channels, especially in Volga and Central regions. In the small business there has been a noticeable slowdown in appearing of new restaurant breweries, yet the number of craft breweries has been growing rapidly. In 2018, the beer market is likely to grow a little, while the share of AB InBev Efes may decrease due to the integration. ...
Vietnam. Habeco got disappointed in partnership with Carlsberg
Five years ago the Vietnamese company Habeco sold a part of its shares to the Carlsberg Group, a brewing giant from Denmark. Today, its share in the authorized capital of the Vietnamese brewery is 17.23%.
According to Mr. Linh, Carlsberg was chosen as a strategic partner out of 5 companies. According to the agreement, the Danish company was obligated to promote Habeco, to increase brewery’s market share, to transfer the required technologies and equipment, to train staff and upgrade corporate governance. Unfortunately, Carlsberg has not fulfilled its obligations and Habeco no longer considers Danish company to be its strategic shareholder.
In 2012, Habeco had to sell another 13% of its shares of Carlsberg Breweries and to bring its share to 30.23%, but the deal never took place.
Currently, the government is considering selling 51% of the shares to the largest Vietnamese brewing company Saigon Beer-Alcohol-Beverage Corporation (Sabeco). The history of Habeco will be considered in choosing strategic shareholders of Sabeco.
28 Дек. 2015