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Global hop market

A local alternative to mass beer suggested by independent brewers has been successful and is now altering the global market. Beer is becoming more diversified, so transnational companies have to accept the new game rules and to switch focus to young and fast growing markets. All these processes increased the demand for aroma and bitter hop as well as their acreage expansion on two continents. However now there appeared a downward trend of alcohol consumption in the world, so even special sorts can soon turn to be sufficient. In this connection the dynamic American hop market is already facing some problems. EU hop producers have become more cautious, they are not racing to exceed the demand and look forward with more confidence, judging by the contract terms. 

Hop Market in Russia

Germany still dominates the Russian market, yet over the recent two years one has been able observe a continuous success of Czech hop suppliers. Their expansion and growing popularity of hops from the United States became the drivers of supplies growth in 2016 despite the preceding modest harvest crop in the EU, as well as the factor of relative stability in 2017. In this connection, in 2017, the ratio of the varieties continued to shift towards the aroma ones, and the supplies of Magnum hop and other alpha varieties were reduced. However, the import of bitter hop pellets is partially replaced by extracts, especially from the major beer manufacturers. Total volumes of alpha acid supplies, according to our estimation, decreased by approximately 5% and returned to the level of 2015. Barth Haas Group continues dominating the hop products market; HVG also increased its weight. At the same time, Morris Hanbury significantly reduced the supplies in 2017.

Thailand. Sermsuk’s major shareholder sells its stake to So Water for $277m

Thai Beverage Logistics has sold its 64.66-per-cent stake in soft drink maker Sermsuk Pcl to So Water Co Ltd for 9.97 billion baht ($277 million), according to Sermsuk’s statement to the Stock Exchange of Thailand (SET).

The share divestment is a part of the internal shareholding restructuring process of Thai Beverage Plc, which wholly owns Thai Beverage Logistics and So Water direct and indirectly, respectively.

Thai Beverage Logistics has divested at the selling price of 58 baht per share, higher than the closing price at 51 baht per share today.

Founded by beverage tycoon Charoen Sirivadanabhakdi, Thai Beverage has become one of the major beverage conglomerates in Thailand, a direct competitor with Singha Corp.

Sermsuk, which was established in 1952, had been an exclusive distributor of Pepsi brands until it terminated its contracts with the United States beverage giant and was taken over by Thai Beverage in 2011.

Thai Beverage, whose brands include Chang beer, Sangsom rum and the Oishi chain of Japanese restaurants, acquired Sermsuk at that time with a view to expand the non-alcoholic product portfolio and broaden its logistic network to traditional trade.

The second largest shareholder in Sermsuk is SS National Logistics, which holds 21.14 per cent, followed by DBS Bank sharing 4.70 per cent.

29 Дек. 2015



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