Beer market of Russia 2018
- General market picture
- Foreign trade setting records
- Demography as challenge to branding
- Aged consumer
- Declining of youth brands
- Nostalgia on trend
- DIOT feels at home
- 5.0 Original is the new face of import
- Positions of Market Leaders
- Carlsberg Group
- AB InBev Efes
- AB InBev
Ukrainian beer market 2018
- Better than yesterday
- Performance by value
- Positions of Ukrainian brewers
The beer market dynamics in Russia is approaching zero, yet major brewers are divided into those who developed considerably in 2017 and those who considerably reduced their volumes. For instance, company Efes has managed to substantially extend their sales due to restrained pricing policy and activity in the modern trade. Heineken has also demonstrated an excellent performance promoted by significant increase of advertisement budgets launching a non-alcohol sort of the title brand and unusual activity in the economy market segment. Carlsberg and AB InBev have been focusing on margins and lost a market share of their inexpensive brands. Serious dependence on PET package and mass enthusiasm about Zhigulevskoe have negatively impacted the most of big regional brewers, that have been for the first time pressed by the leaders in the key sales channels, especially in Volga and Central regions. In the small business there has been a noticeable slowdown in appearing of new restaurant breweries, yet the number of craft breweries has been growing rapidly. In 2018, the beer market is likely to grow a little, while the share of AB InBev Efes may decrease due to the integration. ...
“Catalogue of Russian Beer Producers 2018” includes 1070 businesses ranging from large subsidiaries of international companies to rather small restaurant and craft microbreweries.The catalogue includes 32 large breweries, 75 regional breweries, 693 industrial mini- and microbreweries as well as 270 restaurant breweries. ...
Vietnam. Big waves in the beer market
The foreign breweries are focused on such segments of the market that allow getting more profit. For example, the brands Budweiser and Beck's of a world leader AB InBev are positioned in the premium segment. The company is building a brewery with a capacity of 50 million liters per year in Vietnam.
Meanwhile, a new player in the Vietnamese beer market, the Japanese company Sapporo is changing the focus to the more affordable segment of beer with the aim to increase its share. Mr. Mikio Masawaki, a new CEO of Sapporo in Vietnam, said: "The obstacles in the strategic branding were removed when we became a company with 100% foreign capital".
The news about the sale of the state share of the Sabeco Company in the amount of $2 billion has forced the world's leading breweries to involve in the struggle. If VBL and Sapporo have spent a lot of time to build their own system of production and distribution of beer in Vietnam, today there is a great opportunity to buy a 53% of the company’s share to cover nearly half of the market. SABMiller, Kirin Brewery, Asahi Breweries and Asia Pacific Breweries are the main candidates to buy this part of the share.
29 Дек. 2015