The trend of complication of Russian beer market is going on and in several directions at the same time. The range has got wider, the import and small segments are growing, namely craft beer, alcohol-free beer and special flavor beer. At the same time, all ex-mega brands and light lagers by Russian brewers are experiencing a decline of their shares. AB InBev Efes, Heineken, MBC and Pivzavod Trekhsosenskiy have exceeded the market, Carlsberg was developing slower than the market and Ochakovo as well as some other mid-sized breweries have been cutting down their volumes. To a big extent brewers’ performance was connected to their ability to reach agreement with networks, sacrifice their margin and enter new markets. Craft brewers are facing a serious danger of producers’ registration introduction – de facto licensing. ...
The global outlooks of the legal market of cannabis are excellent. It is possible to simultaneously imagine dry law repeal and craft brewing boom but not in one but in several consumer categories. For alcohol is contained in liquids and cannabis derivatives can be in three physical forms.The value of legal market of cannabis and its products can reach 10% of the world beer market in five years, and in 2030-2040 even reach the same scope provided the current rates of legalization and development of market infrastructure remain at the same level. Cannabinoids are actively integrating into the food industry from chewing gum to beverages deforming the pharmaceutical and alcohol markets, they influence the trends of healthy lifestyle and beauty. ...
Beer market of Kazakhstan acquired both traits of East European countries and South Eastern Asia taking a transitional position between them by many criteria and consumption style. Yet there is a positive trend in beer production which differs Kazakhstan from most of the neighboring countries. The market has remained consolidated in the hands of two international players because of its small size. However, it faces dynamic processes such as fast growth of draft beer sales, up and downs of regional companies and Carlsberg Group’s ultimate expansion. Excessive mainstream segment has declined over the recent years, yet, Zhigulevskoe and national brands with regional links have yielded their positions to a range of new products. In our review special attention was paid to regional analysis of the markets. In 14 regions of Kazakhstan we compared the companies’ positions, the market price segmentation and DIOT channel development. Besides we have compared the beer market of Kazakhstan to neighboring countries. ...
Vietnam. Big waves in the beer market
The foreign breweries are focused on such segments of the market that allow getting more profit. For example, the brands Budweiser and Beck's of a world leader AB InBev are positioned in the premium segment. The company is building a brewery with a capacity of 50 million liters per year in Vietnam.
Meanwhile, a new player in the Vietnamese beer market, the Japanese company Sapporo is changing the focus to the more affordable segment of beer with the aim to increase its share. Mr. Mikio Masawaki, a new CEO of Sapporo in Vietnam, said: "The obstacles in the strategic branding were removed when we became a company with 100% foreign capital".
The news about the sale of the state share of the Sabeco Company in the amount of $2 billion has forced the world's leading breweries to involve in the struggle. If VBL and Sapporo have spent a lot of time to build their own system of production and distribution of beer in Vietnam, today there is a great opportunity to buy a 53% of the company’s share to cover nearly half of the market. SABMiller, Kirin Brewery, Asahi Breweries and Asia Pacific Breweries are the main candidates to buy this part of the share.
29 Дек. 2015