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3-2019

Russia: Positions of Brewing Companies

The review contains an analysis of interim performance of brewers in the first half of 2019. There are rather dynamic changes behind a modest industry growth. Baltika is again experiencing a stage of volumes and market share slid due to competition with AB InBev Efes. Because of the price competition and presence expansion in the modern trade company #2. has come close to the leading position. At the same time sales of Heineken Russia have continued growing which makes the premium part of the portfolio heavier. The market premiumization trend had been also confirmed by import brands. MBC and Zavod Trekhsosenskiy have been the most successful among federal market players. The market share of independent regional brewers and Ochakovo have continued falling as they are being squeezed out by the market leaders at their competitive fields.

Ukrainian beer market 2019: companies and brands

In 2019 beer production and market have been still fluctuating about zero point. However, the past season was successful for brewers judging by the sales profitability. The price mix has improved due to rapid general market premiumization, as well as its particular aspect, the growth of import beer sales. By the season end AB InBev Efes improved its positions considerably. It turned out that consumers had not forgot Efes brands that had to leave the market, but started to recover rapidly. Against the stagnating market that meant sales decline of other companies, in the first place Carlsberg Group that most of all beneficiated from Efes exiting the market. PPB turned out to be stable to branding activity of its competitor and Obolon kept the same volumes and at the moment it is the absolute leader of the economy segment. The share growth of independent producers took place thanks to leading craft breweries, that so far do not have a big market weight, but they are rapidly gaining it.

Brewing industry in Kazakhstan 2019

During the first half of 2019, the majority of Kazakh brewers made their contribution into positive dynamics. Yet it was companies of the lower division, not the two transnational leaders that raised their production and sales. The shares of draft beer and aluminum can which is rapidly squeezing glass bottle out of the market, have been growing. The price segmentation has remained stable despite the substantial rise of retail prices and fluctuations of brand market shares, while the borders between segments have become blurred. The main events in the industry have been: the announced revision of the beer excise policy, launch of BeerKhan brand in the strong beer segment, and most important – purchasing assets of Shymkentbeer by Arasan.

India. Hard Liquor Sales on the Rocks; Beer, Wine on Highball in Kerala

More than 20 months since the state government’s new liquor policy was put into action, the results have left the state with much to cheer about, but there is also room for ample concern.

The consumption of hard liquor has plummeted giving cause for cheer, but the sharp increase in the sale of beer leaves much to be desired, say anti-liquor activists.

A comparison of liquor sales during the first 11 months of 2015 with that of the same 11 months in 2014 will prove this. Latest data with the Kerala State Beverages Corporation, the government-owned liquor monopoly, shows that sale of Indian Made Foreign Liquor (IMFL) has fallen by 11.17 per cent in 2015. Attribute it to the closure of over 730 bars and a 78 government-run liquor shops since March 31, 2014.

On the other hand, the mushrooming of beer and wine parlours has shot up beer sales by 44.96 per cent during January-November 2015 compared to January-November 2014. Wine sales have risen by 184.54 per cent. “When you take the past 20 months, IMFL sales have gone down by 25 per cent.
It is simple logic when you consider the three pillars of‘Availability, Accessibility and Affordability. But Kerala will pay heavily in the years to come for allowing beer and wine parlours to mushroom,” said Johnson Edayaranmula, director, Alcohol and Drug Information Centre-India.

Brandy sales fell by 7.8 per cent with Bevco selling 68.63 lakh litres less during January-November 2015 compared to the previous year. Rum, which has already lost out to brandy in popularity in Kerala, sold 1.23 crore litres less. Rum sales slipped by 15.21 per cent.

Sale of gin and vodka fell by 43.3 per cent and 22 per cent respectively. On the other hand, Bevco sold 3.20 crore more litres of beer and 9.35 lakh litres of wine during January-November 2015 than in 2014.

Surprisingly, whisky sales have also registered an increase of 17.36 per cent. 2015 saw tipplers downing an additional 3.31 lakh litres of whisky than in 2014, going by the data.

30 Дек. 2015

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