The trend of complication of Russian beer market is going on and in several directions at the same time. The range has got wider, the import and small segments are growing, namely craft beer, alcohol-free beer and special flavor beer. At the same time, all ex-mega brands and light lagers by Russian brewers are experiencing a decline of their shares. AB InBev Efes, Heineken, MBC and Pivzavod Trekhsosenskiy have exceeded the market, Carlsberg was developing slower than the market and Ochakovo as well as some other mid-sized breweries have been cutting down their volumes. To a big extent brewers’ performance was connected to their ability to reach agreement with networks, sacrifice their margin and enter new markets. Craft brewers are facing a serious danger of producers’ registration introduction – de facto licensing. ...
The global outlooks of the legal market of cannabis are excellent. It is possible to simultaneously imagine dry law repeal and craft brewing boom but not in one but in several consumer categories. For alcohol is contained in liquids and cannabis derivatives can be in three physical forms.The value of legal market of cannabis and its products can reach 10% of the world beer market in five years, and in 2030-2040 even reach the same scope provided the current rates of legalization and development of market infrastructure remain at the same level. Cannabinoids are actively integrating into the food industry from chewing gum to beverages deforming the pharmaceutical and alcohol markets, they influence the trends of healthy lifestyle and beauty. ...
Beer market of Kazakhstan acquired both traits of East European countries and South Eastern Asia taking a transitional position between them by many criteria and consumption style. Yet there is a positive trend in beer production which differs Kazakhstan from most of the neighboring countries. The market has remained consolidated in the hands of two international players because of its small size. However, it faces dynamic processes such as fast growth of draft beer sales, up and downs of regional companies and Carlsberg Group’s ultimate expansion. Excessive mainstream segment has declined over the recent years, yet, Zhigulevskoe and national brands with regional links have yielded their positions to a range of new products. In our review special attention was paid to regional analysis of the markets. In 14 regions of Kazakhstan we compared the companies’ positions, the market price segmentation and DIOT channel development. Besides we have compared the beer market of Kazakhstan to neighboring countries. ...
India. Hard Liquor Sales on the Rocks; Beer, Wine on Highball in Kerala
The consumption of hard liquor has plummeted giving cause for cheer, but the sharp increase in the sale of beer leaves much to be desired, say anti-liquor activists.
A comparison of liquor sales during the first 11 months of 2015 with that of the same 11 months in 2014 will prove this. Latest data with the Kerala State Beverages Corporation, the government-owned liquor monopoly, shows that sale of Indian Made Foreign Liquor (IMFL) has fallen by 11.17 per cent in 2015. Attribute it to the closure of over 730 bars and a 78 government-run liquor shops since March 31, 2014.
On the other hand, the mushrooming of beer and wine parlours has shot up beer sales by 44.96 per cent during January-November 2015 compared to January-November 2014. Wine sales have risen by 184.54 per cent. “When you take the past 20 months, IMFL sales have gone down by 25 per cent.
It is simple logic when you consider the three pillars of‘Availability, Accessibility and Affordability. But Kerala will pay heavily in the years to come for allowing beer and wine parlours to mushroom,” said Johnson Edayaranmula, director, Alcohol and Drug Information Centre-India.
Brandy sales fell by 7.8 per cent with Bevco selling 68.63 lakh litres less during January-November 2015 compared to the previous year. Rum, which has already lost out to brandy in popularity in Kerala, sold 1.23 crore litres less. Rum sales slipped by 15.21 per cent.
Sale of gin and vodka fell by 43.3 per cent and 22 per cent respectively. On the other hand, Bevco sold 3.20 crore more litres of beer and 9.35 lakh litres of wine during January-November 2015 than in 2014.
Surprisingly, whisky sales have also registered an increase of 17.36 per cent. 2015 saw tipplers downing an additional 3.31 lakh litres of whisky than in 2014, going by the data.
30 Дек. 2015