Beer market of Russia 2018
- General market picture
- Foreign trade setting records
- Demography as challenge to branding
- Aged consumer
- Declining of youth brands
- Nostalgia on trend
- DIOT feels at home
- 5.0 Original is the new face of import
- Positions of Market Leaders
- Carlsberg Group
- AB InBev Efes
- AB InBev
Ukrainian beer market 2018
- Better than yesterday
- Performance by value
- Positions of Ukrainian brewers
The beer market dynamics in Russia is approaching zero, yet major brewers are divided into those who developed considerably in 2017 and those who considerably reduced their volumes. For instance, company Efes has managed to substantially extend their sales due to restrained pricing policy and activity in the modern trade. Heineken has also demonstrated an excellent performance promoted by significant increase of advertisement budgets launching a non-alcohol sort of the title brand and unusual activity in the economy market segment. Carlsberg and AB InBev have been focusing on margins and lost a market share of their inexpensive brands. Serious dependence on PET package and mass enthusiasm about Zhigulevskoe have negatively impacted the most of big regional brewers, that have been for the first time pressed by the leaders in the key sales channels, especially in Volga and Central regions. In the small business there has been a noticeable slowdown in appearing of new restaurant breweries, yet the number of craft breweries has been growing rapidly. In 2018, the beer market is likely to grow a little, while the share of AB InBev Efes may decrease due to the integration. ...
“Catalogue of Russian Beer Producers 2018” includes 1070 businesses ranging from large subsidiaries of international companies to rather small restaurant and craft microbreweries.The catalogue includes 32 large breweries, 75 regional breweries, 693 industrial mini- and microbreweries as well as 270 restaurant breweries. ...
India. Hard Liquor Sales on the Rocks; Beer, Wine on Highball in Kerala
The consumption of hard liquor has plummeted giving cause for cheer, but the sharp increase in the sale of beer leaves much to be desired, say anti-liquor activists.
A comparison of liquor sales during the first 11 months of 2015 with that of the same 11 months in 2014 will prove this. Latest data with the Kerala State Beverages Corporation, the government-owned liquor monopoly, shows that sale of Indian Made Foreign Liquor (IMFL) has fallen by 11.17 per cent in 2015. Attribute it to the closure of over 730 bars and a 78 government-run liquor shops since March 31, 2014.
On the other hand, the mushrooming of beer and wine parlours has shot up beer sales by 44.96 per cent during January-November 2015 compared to January-November 2014. Wine sales have risen by 184.54 per cent. “When you take the past 20 months, IMFL sales have gone down by 25 per cent.
It is simple logic when you consider the three pillars of‘Availability, Accessibility and Affordability. But Kerala will pay heavily in the years to come for allowing beer and wine parlours to mushroom,” said Johnson Edayaranmula, director, Alcohol and Drug Information Centre-India.
Brandy sales fell by 7.8 per cent with Bevco selling 68.63 lakh litres less during January-November 2015 compared to the previous year. Rum, which has already lost out to brandy in popularity in Kerala, sold 1.23 crore litres less. Rum sales slipped by 15.21 per cent.
Sale of gin and vodka fell by 43.3 per cent and 22 per cent respectively. On the other hand, Bevco sold 3.20 crore more litres of beer and 9.35 lakh litres of wine during January-November 2015 than in 2014.
Surprisingly, whisky sales have also registered an increase of 17.36 per cent. 2015 saw tipplers downing an additional 3.31 lakh litres of whisky than in 2014, going by the data.
30 Дек. 2015