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Russia: Positions of Brewing Companies

The review contains an analysis of interim performance of brewers in the first half of 2019. There are rather dynamic changes behind a modest industry growth. Baltika is again experiencing a stage of volumes and market share slid due to competition with AB InBev Efes. Because of the price competition and presence expansion in the modern trade company #2. has come close to the leading position. At the same time sales of Heineken Russia have continued growing which makes the premium part of the portfolio heavier. The market premiumization trend had been also confirmed by import brands. MBC and Zavod Trekhsosenskiy have been the most successful among federal market players. The market share of independent regional brewers and Ochakovo have continued falling as they are being squeezed out by the market leaders at their competitive fields.

Ukrainian beer market 2019: companies and brands

In 2019 beer production and market have been still fluctuating about zero point. However, the past season was successful for brewers judging by the sales profitability. The price mix has improved due to rapid general market premiumization, as well as its particular aspect, the growth of import beer sales. By the season end AB InBev Efes improved its positions considerably. It turned out that consumers had not forgot Efes brands that had to leave the market, but started to recover rapidly. Against the stagnating market that meant sales decline of other companies, in the first place Carlsberg Group that most of all beneficiated from Efes exiting the market. PPB turned out to be stable to branding activity of its competitor and Obolon kept the same volumes and at the moment it is the absolute leader of the economy segment. The share growth of independent producers took place thanks to leading craft breweries, that so far do not have a big market weight, but they are rapidly gaining it.

Brewing industry in Kazakhstan 2019

During the first half of 2019, the majority of Kazakh brewers made their contribution into positive dynamics. Yet it was companies of the lower division, not the two transnational leaders that raised their production and sales. The shares of draft beer and aluminum can which is rapidly squeezing glass bottle out of the market, have been growing. The price segmentation has remained stable despite the substantial rise of retail prices and fluctuations of brand market shares, while the borders between segments have become blurred. The main events in the industry have been: the announced revision of the beer excise policy, launch of BeerKhan brand in the strong beer segment, and most important – purchasing assets of Shymkentbeer by Arasan.

Carlsberg Vietnam Breweries Signs U.S. Distribution Agreement with C2 Imports

C2 Imports, with headquarters in Denver, CO, announces its new U.S.A. distribution agreement with Carlsberg Vietnam Breweries Limited, a World Beer Championship medalist whose award-winning Huda Beer is brewed in Hue, Vietnam. The brewery is 100 percent owned by multi-national Carlsberg Group, with roots dating to 1847 in Denmark.

The agreement will help fill a gap in the Asian portfolio of C2 Imports. After importing the Saigon brand of beers to the U.S. for a number of years, C2 found “the brewer had become increasingly unable to meet production schedules,” said Charles Cindric, president of C2 Imports, necessitating the decision to no longer import Saigon beer into the U.S. With the new agreement, C2 distributors will be able to fill a need for a genuine Asian beer. “Huda is a fabulously refreshing and authentic beer from Vietnam, and is a perfect accompaniment to spicy Asian foods,” said Cindric. The U.S.A. importer expects distributor orders will be filled quickly and support materials are readily available.

Huda has seen only limited distribution in the U.S. until now. With its coast-to-coast distributor network, C2 Imports plans to kick off the nationwide Huda Beer rollout with targeted marketing campaigns in numerous select markets.

About Huda and Carlsberg Vietnam

Huda is the leading local brand of Carlsberg Vietnam, which ignites the pride of Central people as being part of the Central. The brand has won a number of prestigious International Awards such as WBC in 2013, ITQI in 2014 and 2015.

Carlsberg is one of the first Danish multi-national companies to enter Vietnam and made its first investment in 1993. Currently it has 3 breweries in North, Central and South Vietnam, with a workforce of over 2,000 people. Carlsberg Vietnam’s portfolio of brands include Carlsberg, the internationally recognized iconic beer of Denmark; the award-winning Huda and Huda Gold; and Halida.

8 Янв. 2016



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