C2 Imports, with headquarters in Denver, CO, announces its new U.S.A. distribution agreement with Carlsberg Vietnam Breweries Limited, a World Beer Championship medalist whose award-winning Huda Beer is brewed in Hue, Vietnam. The brewery is 100 percent owned by multi-national Carlsberg Group, with roots dating to 1847 in Denmark.
The agreement will help fill a gap in the Asian portfolio of C2 Imports. After importing the Saigon brand of beers to the U.S. for a number of years, C2 found “the brewer had become increasingly unable to meet production schedules,” said Charles Cindric, president of C2 Imports, necessitating the decision to no longer import Saigon beer into the U.S. With the new agreement, C2 distributors will be able to fill a need for a genuine Asian beer. “Huda is a fabulously refreshing and authentic beer from Vietnam, and is a perfect accompaniment to spicy Asian foods,” said Cindric. The U.S.A. importer expects distributor orders will be filled quickly and support materials are readily available.
Huda has seen only limited distribution in the U.S. until now. With its coast-to-coast distributor network, C2 Imports plans to kick off the nationwide Huda Beer rollout with targeted marketing campaigns in numerous select markets.
About Huda and Carlsberg Vietnam
Huda is the leading local brand of Carlsberg Vietnam, which ignites the pride of Central people as being part of the Central. The brand has won a number of prestigious International Awards such as WBC in 2013, ITQI in 2014 and 2015.
Carlsberg is one of the first Danish multi-national companies to enter Vietnam and made its first investment in 1993. Currently it has 3 breweries in North, Central and South Vietnam, with a workforce of over 2,000 people. Carlsberg Vietnam’s portfolio of brands include Carlsberg, the internationally recognized iconic beer of Denmark; the award-winning Huda and Huda Gold; and Halida.