Beer market of Kazakhstan acquired both traits of East European countries and South Eastern Asia taking a transitional position between them by many criteria and consumption style. Yet there is a positive trend in beer production which differs Kazakhstan from most of the neighboring countries. The market has remained consolidated in the hands of two international players because of its small size. However, it faces dynamic processes such as fast growth of draft beer sales, up and downs of regional companies and Carlsberg Group’s ultimate expansion. Excessive mainstream segment has declined over the recent years, yet, Zhigulevskoe and national brands with regional links have yielded their positions to a range of new products. In our review special attention was paid to regional analysis of the markets. In 14 regions of Kazakhstan we compared the companies’ positions, the market price segmentation and DIOT channel development. Besides we have compared the beer market of Kazakhstan to neighboring countries. ...
Beer market of Russia 2018
- General market picture
- Foreign trade setting records
- Demography as challenge to branding
- Aged consumer
- Declining of youth brands
- Nostalgia on trend
- DIOT feels at home
- 5.0 Original is the new face of import
- Positions of Market Leaders
- Carlsberg Group
- AB InBev Efes
- AB InBev
Ukrainian beer market 2018
- Better than yesterday
- Performance by value
- Positions of Ukrainian brewers
The beer market dynamics in Russia is approaching zero, yet major brewers are divided into those who developed considerably in 2017 and those who considerably reduced their volumes. For instance, company Efes has managed to substantially extend their sales due to restrained pricing policy and activity in the modern trade. Heineken has also demonstrated an excellent performance promoted by significant increase of advertisement budgets launching a non-alcohol sort of the title brand and unusual activity in the economy market segment. Carlsberg and AB InBev have been focusing on margins and lost a market share of their inexpensive brands. Serious dependence on PET package and mass enthusiasm about Zhigulevskoe have negatively impacted the most of big regional brewers, that have been for the first time pressed by the leaders in the key sales channels, especially in Volga and Central regions. In the small business there has been a noticeable slowdown in appearing of new restaurant breweries, yet the number of craft breweries has been growing rapidly. In 2018, the beer market is likely to grow a little, while the share of AB InBev Efes may decrease due to the integration. ...
Carlsberg Vietnam Breweries Signs U.S. Distribution Agreement with C2 Imports
The agreement will help fill a gap in the Asian portfolio of C2 Imports. After importing the Saigon brand of beers to the U.S. for a number of years, C2 found “the brewer had become increasingly unable to meet production schedules,” said Charles Cindric, president of C2 Imports, necessitating the decision to no longer import Saigon beer into the U.S. With the new agreement, C2 distributors will be able to fill a need for a genuine Asian beer. “Huda is a fabulously refreshing and authentic beer from Vietnam, and is a perfect accompaniment to spicy Asian foods,” said Cindric. The U.S.A. importer expects distributor orders will be filled quickly and support materials are readily available.
Huda has seen only limited distribution in the U.S. until now. With its coast-to-coast distributor network, C2 Imports plans to kick off the nationwide Huda Beer rollout with targeted marketing campaigns in numerous select markets.
About Huda and Carlsberg Vietnam
Huda is the leading local brand of Carlsberg Vietnam, which ignites the pride of Central people as being part of the Central. The brand has won a number of prestigious International Awards such as WBC in 2013, ITQI in 2014 and 2015.
Carlsberg is one of the first Danish multi-national companies to enter Vietnam and made its first investment in 1993. Currently it has 3 breweries in North, Central and South Vietnam, with a workforce of over 2,000 people. Carlsberg Vietnam’s portfolio of brands include Carlsberg, the internationally recognized iconic beer of Denmark; the award-winning Huda and Huda Gold; and Halida.
8 Янв. 2016