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3-2019

Russia: Positions of Brewing Companies

The review contains an analysis of interim performance of brewers in the first half of 2019. There are rather dynamic changes behind a modest industry growth. Baltika is again experiencing a stage of volumes and market share slid due to competition with AB InBev Efes. Because of the price competition and presence expansion in the modern trade company #2. has come close to the leading position. At the same time sales of Heineken Russia have continued growing which makes the premium part of the portfolio heavier. The market premiumization trend had been also confirmed by import brands. MBC and Zavod Trekhsosenskiy have been the most successful among federal market players. The market share of independent regional brewers and Ochakovo have continued falling as they are being squeezed out by the market leaders at their competitive fields.

Ukrainian beer market 2019: companies and brands

In 2019 beer production and market have been still fluctuating about zero point. However, the past season was successful for brewers judging by the sales profitability. The price mix has improved due to rapid general market premiumization, as well as its particular aspect, the growth of import beer sales. By the season end AB InBev Efes improved its positions considerably. It turned out that consumers had not forgot Efes brands that had to leave the market, but started to recover rapidly. Against the stagnating market that meant sales decline of other companies, in the first place Carlsberg Group that most of all beneficiated from Efes exiting the market. PPB turned out to be stable to branding activity of its competitor and Obolon kept the same volumes and at the moment it is the absolute leader of the economy segment. The share growth of independent producers took place thanks to leading craft breweries, that so far do not have a big market weight, but they are rapidly gaining it.

Brewing industry in Kazakhstan 2019

During the first half of 2019, the majority of Kazakh brewers made their contribution into positive dynamics. Yet it was companies of the lower division, not the two transnational leaders that raised their production and sales. The shares of draft beer and aluminum can which is rapidly squeezing glass bottle out of the market, have been growing. The price segmentation has remained stable despite the substantial rise of retail prices and fluctuations of brand market shares, while the borders between segments have become blurred. The main events in the industry have been: the announced revision of the beer excise policy, launch of BeerKhan brand in the strong beer segment, and most important – purchasing assets of Shymkentbeer by Arasan.

India. B9 Beverages raises $6 million in Series A funding

Craft beer company B9 Beverages on Tuesday said it has raised $6 million (approx. Rs.37 crore) in Series A funding from Sequoia Capital and other investors for its handcrafted beer brand Bira 91.

Other investors include Rohit Bansal and Kunal Bahl of Snapdeal, Ashish Dhawan of Chrys Capital, and Deepinder Goyal of Zomato.

The beer brand has been able to achieve a penetration of 70% in all its markets within a year of its launch, the firm said in a statement. Growing at an exponential rate, it has achieved a market share of 30% in the premium segment without any extensive marketing strategies, it added.

“Bira91 is a great product with a dynamic team managing an innovative supply chain to capture the large on premise opportunity. We are excited about backing the challenger in a large category with nice customer cohorts on basket size, retention and frequency,” Sequoia Capital managing director Abhay Pandey said.

The brand is present in seven cities—Delhi, Mumbai, Bengaluru, Kolkata, Goa, Pune and Chandigarh. “In 2016, we will focus on laying the groundwork in terms of process, team and an effective execution strategy that will require an unstoppable hustle so that we are able to expand our geographical footprint in 2017 and capitalize on the large opportunities ahead of us,” B9 Beverages chief executive officer Ankur Jain said.

8 Янв. 2016

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