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Global hop market

A local alternative to mass beer suggested by independent brewers has been successful and is now altering the global market. Beer is becoming more diversified, so transnational companies have to accept the new game rules and to switch focus to young and fast growing markets. All these processes increased the demand for aroma and bitter hop as well as their acreage expansion on two continents. However now there appeared a downward trend of alcohol consumption in the world, so even special sorts can soon turn to be sufficient. In this connection the dynamic American hop market is already facing some problems. EU hop producers have become more cautious, they are not racing to exceed the demand and look forward with more confidence, judging by the contract terms. 

Hop Market in Russia

Germany still dominates the Russian market, yet over the recent two years one has been able observe a continuous success of Czech hop suppliers. Their expansion and growing popularity of hops from the United States became the drivers of supplies growth in 2016 despite the preceding modest harvest crop in the EU, as well as the factor of relative stability in 2017. In this connection, in 2017, the ratio of the varieties continued to shift towards the aroma ones, and the supplies of Magnum hop and other alpha varieties were reduced. However, the import of bitter hop pellets is partially replaced by extracts, especially from the major beer manufacturers. Total volumes of alpha acid supplies, according to our estimation, decreased by approximately 5% and returned to the level of 2015. Barth Haas Group continues dominating the hop products market; HVG also increased its weight. At the same time, Morris Hanbury significantly reduced the supplies in 2017.

India. B9 Beverages raises $6 million in Series A funding

Craft beer company B9 Beverages on Tuesday said it has raised $6 million (approx. Rs.37 crore) in Series A funding from Sequoia Capital and other investors for its handcrafted beer brand Bira 91.

Other investors include Rohit Bansal and Kunal Bahl of Snapdeal, Ashish Dhawan of Chrys Capital, and Deepinder Goyal of Zomato.

The beer brand has been able to achieve a penetration of 70% in all its markets within a year of its launch, the firm said in a statement. Growing at an exponential rate, it has achieved a market share of 30% in the premium segment without any extensive marketing strategies, it added.

“Bira91 is a great product with a dynamic team managing an innovative supply chain to capture the large on premise opportunity. We are excited about backing the challenger in a large category with nice customer cohorts on basket size, retention and frequency,” Sequoia Capital managing director Abhay Pandey said.

The brand is present in seven cities—Delhi, Mumbai, Bengaluru, Kolkata, Goa, Pune and Chandigarh. “In 2016, we will focus on laying the groundwork in terms of process, team and an effective execution strategy that will require an unstoppable hustle so that we are able to expand our geographical footprint in 2017 and capitalize on the large opportunities ahead of us,” B9 Beverages chief executive officer Ankur Jain said.

8 Янв. 2016



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