The trend of complication of Russian beer market is going on and in several directions at the same time. The range has got wider, the import and small segments are growing, namely craft beer, alcohol-free beer and special flavor beer. At the same time, all ex-mega brands and light lagers by Russian brewers are experiencing a decline of their shares. AB InBev Efes, Heineken, MBC and Pivzavod Trekhsosenskiy have exceeded the market, Carlsberg was developing slower than the market and Ochakovo as well as some other mid-sized breweries have been cutting down their volumes. To a big extent brewers’ performance was connected to their ability to reach agreement with networks, sacrifice their margin and enter new markets. Craft brewers are facing a serious danger of producers’ registration introduction – de facto licensing. ...
The global outlooks of the legal market of cannabis are excellent. It is possible to simultaneously imagine dry law repeal and craft brewing boom but not in one but in several consumer categories. For alcohol is contained in liquids and cannabis derivatives can be in three physical forms. The value of legal market of cannabis and its products can reach 10% of the world beer market in five years, and in 2030-2040 even reach the same scope provided the current rates of legalization and development of market infrastructure remain at the same level. Cannabinoids are actively integrating into the food industry from chewing gum to beverages deforming the pharmaceutical and alcohol markets, they influence the trends of healthy lifestyle and beauty. ...
Beer market of Kazakhstan acquired both traits of East European countries and South Eastern Asia taking a transitional position between them by many criteria and consumption style. Yet there is a positive trend in beer production which differs Kazakhstan from most of the neighboring countries. The market has remained consolidated in the hands of two international players because of its small size. However, it faces dynamic processes such as fast growth of draft beer sales, up and downs of regional companies and Carlsberg Group’s ultimate expansion. Excessive mainstream segment has declined over the recent years, yet, Zhigulevskoe and national brands with regional links have yielded their positions to a range of new products. In our review special attention was paid to regional analysis of the markets. In 14 regions of Kazakhstan we compared the companies’ positions, the market price segmentation and DIOT channel development. Besides we have compared the beer market of Kazakhstan to neighboring countries. ...
UK. Himalayan Monkey brewer adds second «Indian beer»
Shimla joins Himalayan Monkey – the craft beer designed to pair with spicy foods, which FoodBev first reported on back in June – in being released for general sale this month.
Both beers have been formulated to be robust enough to work perfectly alongside the spices used in Indian and Bangladeshi food, without overpowering their delicate flavours. They have been authentically brewed and bottled in India, making them a popular choice with the growing number drinkers who have a thirst for “craft offerings” from manufacturers who are producing on a smaller scale and to ensure quality and a closer connection to the authenticity of their brands, East End Foods said.
The company’s commercial director, Paul Deep, said: “The UK’s current two best-selling beer brands which strongly imply they are ‘Indian’ are actually brewed in the UK and are mass produced. Hence, we realised there was an opportunity to provide consumers with genuine Indian beer in the UK.
“Like with all East End products, the company painstakingly worked on the quality of the recipes in India, which in total took over a year to get right; we are delighted with the outcome.
“In Himalayan Monkey beer we identified a gap in the market for an authentic Indian beer that is priced and positioned to appeal to a younger, more street-wise lover of ‘all things hot and spicy’ – a movement that continues to grow and reflects a clear preference for spicier foods amongst younger, more adventurous consumers. The Himalayan Monkey branding and label design will really capture the imagination of this market.
“Furthermore, we also realised that there is space in the market for a beer brand which appeals to the more mature consumer of Indian cuisine, especially those who frequent higher-end Indian restaurants, so we developed the Shimla brand.”
“For both beers, there’s a real emphasis on the care with which they’ve been prepared and the authenticity of ingredients we’ve used,” Deep continued. “We think this will be appreciated by an increasing number of consumers as the trend to move away from mass production across the FMCG market continues to pick up pace in the UK”.
“Our initial strategy will be to distribute the beers through the massive network of Indian restaurants which exist throughout the UK… we are confident that the consumer will love this real taste of India.”
8 Янв. 2016