Beer market of Russia 2018
- General market picture
- Foreign trade setting records
- Demography as challenge to branding
- Aged consumer
- Declining of youth brands
- Nostalgia on trend
- DIOT feels at home
- 5.0 Original is the new face of import
- Positions of Market Leaders
- Carlsberg Group
- AB InBev Efes
- AB InBev
Ukrainian beer market 2018
- Better than yesterday
- Performance by value
- Positions of Ukrainian brewers
The beer market dynamics in Russia is approaching zero, yet major brewers are divided into those who developed considerably in 2017 and those who considerably reduced their volumes. For instance, company Efes has managed to substantially extend their sales due to restrained pricing policy and activity in the modern trade. Heineken has also demonstrated an excellent performance promoted by significant increase of advertisement budgets launching a non-alcohol sort of the title brand and unusual activity in the economy market segment. Carlsberg and AB InBev have been focusing on margins and lost a market share of their inexpensive brands. Serious dependence on PET package and mass enthusiasm about Zhigulevskoe have negatively impacted the most of big regional brewers, that have been for the first time pressed by the leaders in the key sales channels, especially in Volga and Central regions. In the small business there has been a noticeable slowdown in appearing of new restaurant breweries, yet the number of craft breweries has been growing rapidly. In 2018, the beer market is likely to grow a little, while the share of AB InBev Efes may decrease due to the integration. ...
“Catalogue of Russian Beer Producers 2018” includes 1070 businesses ranging from large subsidiaries of international companies to rather small restaurant and craft microbreweries.The catalogue includes 32 large breweries, 75 regional breweries, 693 industrial mini- and microbreweries as well as 270 restaurant breweries. ...
Vietnam. The volume of Sabeco beer exports reached $2 mln.
The company has set specific goals for 2016. Sabeco plans to increase beer production to 1.49 billion litres, i.e. by 1.7% compared to 2015. The corporation hopes to increase the volume of sales by 12% compared to 2015 to 35.691 billion dong. It is expected that net profit will grow by 3.6% and reach 4.384 billion dong.
For realization of the desired goals Sabeco Corporation is focused on the maintenance and development of the beer market, increasing of its share in the premium segment and the satisfaction of tastes of young customers. The company is diversifying the production of the traditional groups of goods.
Furthermore, Sabeco plans to increase the export of beer in the foreign markets and contribute to the promotion of the brand on the international market.
8 Янв. 2016