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Global hop market

A local alternative to mass beer suggested by independent brewers has been successful and is now altering the global market. Beer is becoming more diversified, so transnational companies have to accept the new game rules and to switch focus to young and fast growing markets. All these processes increased the demand for aroma and bitter hop as well as their acreage expansion on two continents. However now there appeared a downward trend of alcohol consumption in the world, so even special sorts can soon turn to be sufficient. In this connection the dynamic American hop market is already facing some problems. EU hop producers have become more cautious, they are not racing to exceed the demand and look forward with more confidence, judging by the contract terms. 

Hop Market in Russia

Germany still dominates the Russian market, yet over the recent two years one has been able observe a continuous success of Czech hop suppliers. Their expansion and growing popularity of hops from the United States became the drivers of supplies growth in 2016 despite the preceding modest harvest crop in the EU, as well as the factor of relative stability in 2017. In this connection, in 2017, the ratio of the varieties continued to shift towards the aroma ones, and the supplies of Magnum hop and other alpha varieties were reduced. However, the import of bitter hop pellets is partially replaced by extracts, especially from the major beer manufacturers. Total volumes of alpha acid supplies, according to our estimation, decreased by approximately 5% and returned to the level of 2015. Barth Haas Group continues dominating the hop products market; HVG also increased its weight. At the same time, Morris Hanbury significantly reduced the supplies in 2017.

Vietnam. The volume of Sabeco beer exports reached $2 mln.

The volume of Sabeco beer exports in 2015 is estimated at $2 mln, which is 22% more than in 2014.

The company has set specific goals for 2016. Sabeco plans to increase beer production to 1.49 billion litres, i.e. by 1.7% compared to 2015. The corporation hopes to increase the volume of sales by 12% compared to 2015 to 35.691 billion dong. It is expected that net profit will grow by 3.6% and reach 4.384 billion dong.

For realization of the desired goals Sabeco Corporation is focused on the maintenance and development of the beer market, increasing of its share in the premium segment and the satisfaction of tastes of young customers. The company is diversifying the production of the traditional groups of goods.

Furthermore, Sabeco plans to increase the export of beer in the foreign markets and contribute to the promotion of the brand on the international market.

8 Янв. 2016



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