Beer market of Kazakhstan acquired both traits of East European countries and South Eastern Asia taking a transitional position between them by many criteria and consumption style. Yet there is a positive trend in beer production which differs Kazakhstan from most of the neighboring countries. The market has remained consolidated in the hands of two international players because of its small size. However, it faces dynamic processes such as fast growth of draft beer sales, up and downs of regional companies and Carlsberg Group’s ultimate expansion. Excessive mainstream segment has declined over the recent years, yet, Zhigulevskoe and national brands with regional links have yielded their positions to a range of new products. In our review special attention was paid to regional analysis of the markets. In 14 regions of Kazakhstan we compared the companies’ positions, the market price segmentation and DIOT channel development. Besides we have compared the beer market of Kazakhstan to neighboring countries. ...
Beer market of Russia 2018
- General market picture
- Foreign trade setting records
- Demography as challenge to branding
- Aged consumer
- Declining of youth brands
- Nostalgia on trend
- DIOT feels at home
- 5.0 Original is the new face of import
- Positions of Market Leaders
- Carlsberg Group
- AB InBev Efes
- AB InBev
Ukrainian beer market 2018
- Better than yesterday
- Performance by value
- Positions of Ukrainian brewers
The beer market dynamics in Russia is approaching zero, yet major brewers are divided into those who developed considerably in 2017 and those who considerably reduced their volumes. For instance, company Efes has managed to substantially extend their sales due to restrained pricing policy and activity in the modern trade. Heineken has also demonstrated an excellent performance promoted by significant increase of advertisement budgets launching a non-alcohol sort of the title brand and unusual activity in the economy market segment. Carlsberg and AB InBev have been focusing on margins and lost a market share of their inexpensive brands. Serious dependence on PET package and mass enthusiasm about Zhigulevskoe have negatively impacted the most of big regional brewers, that have been for the first time pressed by the leaders in the key sales channels, especially in Volga and Central regions. In the small business there has been a noticeable slowdown in appearing of new restaurant breweries, yet the number of craft breweries has been growing rapidly. In 2018, the beer market is likely to grow a little, while the share of AB InBev Efes may decrease due to the integration. ...
Africa set to eclipse Asia in beer – research
In its 'Global Beer Trends 2015' report, released late last year, Canadean has forecast that Africa will record an average growth rate of 5% from 2015 to 2020. This performance contrasts with the more mature markets in East and West Europe and North America, where 1% or even less is predicted from 2015 to 2020.
Asia, meanwhile, will grow at an average rate of 3% until 2020, reaching around 900,000 hectolitres.
Emerging Africa markets will drive growth
The Africa region is anticipated to see an incremental volume increase of over 37,000 hectolitres by 2020. Canadean analyst Piyumika Jayasena, said: "This notable growth will be fostered by the flourishing economic parameters such as increasing GDP growth rates, fast growing urbanisation and, above all, the rising population with a working age demographic set to surpass that of China and India."
Top 10 Africa Beer Markets and Ranking - 2020(F) versus 2015(F)
South Africa is by far the biggest volume contributor for the region, followed by Nigeria and Angola. In terms of per-capita beer consumption, Seychelles, Equatorial Guinea and Gabon will take the lead, with all three forecast to hit 100 litres each by 2020.
Zambia, meanwhile, is rapidly increasing its consumption volumes, and is expected to surpass Mozambique, Congo (Brazzaville), Ivory Coast, Zimbabwe and Burundi by 2020. Kenya and Ethiopia are also climbing the volume ladder.
"The consumption growth in these markets will be stimulated by the consumer migration from home-brewed to more commercially-brewed beers and subsequently towards premium brands," notes Jayasena. "It will further be backed by the booming population in these markets."
However, of concern on the continent will be the lack of infrastructure, political unrest in certain countries like Nigeria and Kenya, the outbreak of epidemics such as Ebola virus in 2014, and heavy excise duties. Despite this, Jayasena notes: "The region is set to exploit its untapped resources, both natural and human, to become the world's fastest-growing beer consumption region."
11 Янв. 2016