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Global hop market

A local alternative to mass beer suggested by independent brewers has been successful and is now altering the global market. Beer is becoming more diversified, so transnational companies have to accept the new game rules and to switch focus to young and fast growing markets. All these processes increased the demand for aroma and bitter hop as well as their acreage expansion on two continents. However now there appeared a downward trend of alcohol consumption in the world, so even special sorts can soon turn to be sufficient. In this connection the dynamic American hop market is already facing some problems. EU hop producers have become more cautious, they are not racing to exceed the demand and look forward with more confidence, judging by the contract terms. 

Hop Market in Russia

Germany still dominates the Russian market, yet over the recent two years one has been able observe a continuous success of Czech hop suppliers. Their expansion and growing popularity of hops from the United States became the drivers of supplies growth in 2016 despite the preceding modest harvest crop in the EU, as well as the factor of relative stability in 2017. In this connection, in 2017, the ratio of the varieties continued to shift towards the aroma ones, and the supplies of Magnum hop and other alpha varieties were reduced. However, the import of bitter hop pellets is partially replaced by extracts, especially from the major beer manufacturers. Total volumes of alpha acid supplies, according to our estimation, decreased by approximately 5% and returned to the level of 2015. Barth Haas Group continues dominating the hop products market; HVG also increased its weight. At the same time, Morris Hanbury significantly reduced the supplies in 2017.

India. Beer Micro-Breweries Swimming in Red Tape

What the right hand is doing. After the Delhi government allowed the pubs to operate, two departments are holding up permits for opening micro-breweries in the city.

At the heart of the problem are antiquated laws that don’t recognise the new concept of micro-breweries. Under existing laws, brewing is interpreted as liquor making, a practice banned in Delhi. Many of the micro-breweries are now crying foul.

Ashwini Chaudhary, CEO of Soi 7 Group that runs the Striker pub in Vasant Kunj Ambience Mall said, “According to the state government policy, to get a licence we have to first set up a micro-brewery. Now that we have, it has been more than four months that the government is not giving us the licence to operate it.” Striker is the first micro-brewery in the capital.

Rohi Jafa, managing director of Sino Trade Corporation, who has set up many breweries in India, including Striker, said that the Delhi Pollution Control Committee and the Delhi Development Authority is not providing the clearance due to major differences of opinion between the state and Central governments. DPCC and DDA say that brewery plants are banned in the city, hence they cannot provide clearance.

Micro-brewery units of beer are non-polluting as the residual water can be used for watering plants, and the malt can be used as cattle fodder. The Delhi government has maintained that they are in the process of providing licences. Setting up a micro-brewery is far cheaper than a regular brewery.

11 Янв. 2016



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