Beer market of Kazakhstan acquired both traits of East European countries and South Eastern Asia taking a transitional position between them by many criteria and consumption style. Yet there is a positive trend in beer production which differs Kazakhstan from most of the neighboring countries. The market has remained consolidated in the hands of two international players because of its small size. However, it faces dynamic processes such as fast growth of draft beer sales, up and downs of regional companies and Carlsberg Group’s ultimate expansion. Excessive mainstream segment has declined over the recent years, yet, Zhigulevskoe and national brands with regional links have yielded their positions to a range of new products. In our review special attention was paid to regional analysis of the markets. In 14 regions of Kazakhstan we compared the companies’ positions, the market price segmentation and DIOT channel development. Besides we have compared the beer market of Kazakhstan to neighboring countries. ...
Beer market of Russia 2018
- General market picture
- Foreign trade setting records
- Demography as challenge to branding
- Aged consumer
- Declining of youth brands
- Nostalgia on trend
- DIOT feels at home
- 5.0 Original is the new face of import
- Positions of Market Leaders
- Carlsberg Group
- AB InBev Efes
- AB InBev
Ukrainian beer market 2018
- Better than yesterday
- Performance by value
- Positions of Ukrainian brewers
The beer market dynamics in Russia is approaching zero, yet major brewers are divided into those who developed considerably in 2017 and those who considerably reduced their volumes. For instance, company Efes has managed to substantially extend their sales due to restrained pricing policy and activity in the modern trade. Heineken has also demonstrated an excellent performance promoted by significant increase of advertisement budgets launching a non-alcohol sort of the title brand and unusual activity in the economy market segment. Carlsberg and AB InBev have been focusing on margins and lost a market share of their inexpensive brands. Serious dependence on PET package and mass enthusiasm about Zhigulevskoe have negatively impacted the most of big regional brewers, that have been for the first time pressed by the leaders in the key sales channels, especially in Volga and Central regions. In the small business there has been a noticeable slowdown in appearing of new restaurant breweries, yet the number of craft breweries has been growing rapidly. In 2018, the beer market is likely to grow a little, while the share of AB InBev Efes may decrease due to the integration. ...
Vietnam. Foreign brewers are crowding out local producers
According to Mr. Phan Dang Tuat, the former chairman of Sabeco, the competition in the industry is becoming tougher, so breweries have to struggle for every outlet in both large and small cities. Sabeco plans to hire experts to back about 800 outlets.
The difficulty is the fact that in foreign companies such specialists earn $ 4000-5000, but Sabeco is able to pay 40-50 million dong ($ 1800-2300) per month. And most importantly, that the projects of foreign companies are implemented rather rapidly, whereas the local breweries need more time to do it.
The building a united team is also an important goal of Nguyen Thi Nga, CEO of the trading company Habeco. According to him, the company needs to instantly take into account changes in the market.
Apart from foreign competitors Carlsberg and Heineken, which have long been present in Vietnam, there are new companies in the market such as Sapporo (Japan), AB InBev (USA), Shingha (Thailand). The latter purchased 25% of shares of Masan and had the opportunity to build a brewery with a capacity of 100 million litres per year.
Becoming a company with 100% foreign capital, Sapporo has expanded its dealer network. In May 2015, in Vietnam AB InBev built a brewery with a capacity of 50 million litres and plans to expand it to 100 million litres. It is expected that the brewery will provide beer to Vietnamese consumers.
The competition in the global beer market is becoming very tough, and only large companies that provide good service and have a strong sales team, can win.
12 Янв. 2016