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Global hop market

A local alternative to mass beer suggested by independent brewers has been successful and is now altering the global market. Beer is becoming more diversified, so transnational companies have to accept the new game rules and to switch focus to young and fast growing markets. All these processes increased the demand for aroma and bitter hop as well as their acreage expansion on two continents. However now there appeared a downward trend of alcohol consumption in the world, so even special sorts can soon turn to be sufficient. In this connection the dynamic American hop market is already facing some problems. EU hop producers have become more cautious, they are not racing to exceed the demand and look forward with more confidence, judging by the contract terms. 

Hop Market in Russia

Germany still dominates the Russian market, yet over the recent two years one has been able observe a continuous success of Czech hop suppliers. Their expansion and growing popularity of hops from the United States became the drivers of supplies growth in 2016 despite the preceding modest harvest crop in the EU, as well as the factor of relative stability in 2017. In this connection, in 2017, the ratio of the varieties continued to shift towards the aroma ones, and the supplies of Magnum hop and other alpha varieties were reduced. However, the import of bitter hop pellets is partially replaced by extracts, especially from the major beer manufacturers. Total volumes of alpha acid supplies, according to our estimation, decreased by approximately 5% and returned to the level of 2015. Barth Haas Group continues dominating the hop products market; HVG also increased its weight. At the same time, Morris Hanbury significantly reduced the supplies in 2017.

Philippines’ San Miguel in race to acquire SABmiller’s Grolsch and Peroni

Philippine conglomerate San Miguel Corp said on Wednesday it is interested in acquiring SABMiller PLC‘s Grolsch and Peroni beer brands, its President Ramon Ang told Reuters.

Men drink San Miguel beer at a bar in Taguig City, Metro Manila November 14, 2012. REUTERS/Cheryl RaveloAnheuser Busch InBev SA, which agreed to buy SABMiller for $100 billion plus, has been seeking potential bidders for Grolsch and Peroni, sources close to the process told Reuters last month.

The biggest brewer in the Philippines joins a number of international suitors for the beer brands.

San Miguel, which kicked off an aggressive expansion in 2008 to add power, mining, telecommunications, oil refining and infrastructure to its stable of food, beverage and beer businesses, continues to seek acquisitions to boost revenues.

13 Янв. 2016



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