Beer market of Russia 2018
- General market picture
- Foreign trade setting records
- Demography as challenge to branding
- Aged consumer
- Declining of youth brands
- Nostalgia on trend
- DIOT feels at home
- 5.0 Original is the new face of import
- Positions of Market Leaders
- Carlsberg Group
- AB InBev Efes
- AB InBev
Ukrainian beer market 2018
- Better than yesterday
- Performance by value
- Positions of Ukrainian brewers
The beer market dynamics in Russia is approaching zero, yet major brewers are divided into those who developed considerably in 2017 and those who considerably reduced their volumes. For instance, company Efes has managed to substantially extend their sales due to restrained pricing policy and activity in the modern trade. Heineken has also demonstrated an excellent performance promoted by significant increase of advertisement budgets launching a non-alcohol sort of the title brand and unusual activity in the economy market segment. Carlsberg and AB InBev have been focusing on margins and lost a market share of their inexpensive brands. Serious dependence on PET package and mass enthusiasm about Zhigulevskoe have negatively impacted the most of big regional brewers, that have been for the first time pressed by the leaders in the key sales channels, especially in Volga and Central regions. In the small business there has been a noticeable slowdown in appearing of new restaurant breweries, yet the number of craft breweries has been growing rapidly. In 2018, the beer market is likely to grow a little, while the share of AB InBev Efes may decrease due to the integration. ...
“Catalogue of Russian Beer Producers 2018” includes 1070 businesses ranging from large subsidiaries of international companies to rather small restaurant and craft microbreweries.The catalogue includes 32 large breweries, 75 regional breweries, 693 industrial mini- and microbreweries as well as 270 restaurant breweries. ...
China. AB InBev developing non-beer beverage categories
According to studies carried out by AB InBev, 70% of sales of alcoholic beverages are accounted for the beer, the remaining 30% for other types of alcohol. The company decided to enter this small niche by launching two new drinks: Charm Night (MixxTail) and JA Apple wine (Johnny Appleseed Cider).
Mixx Tail is an alcoholic cocktail with six different flavors. Charm Night will be sold in large packages for nightclubs and bars, as well as in small bottles and cans for retail chains.
JA cider is more designed for women and youth of China. In recent years, the consumption of cider in the world is growing rapidly, while in China it is undergoing the stage of its formation. However, AB InBev considers 630 million of Chinese women as potential consumers of cider.
The advertising campaign of Johnny Appleseed Cider is based on three main theses: the usage of fresh apple juice, natural fermentation and a pleasant taste with refreshing bubbles.
14 Янв. 2016