Over the years, Anheuser-Busch InBev has achieved a lot in the Chinese beer market. The company believes that they should go beyond the beer the time has come to ¬explore new directions of the alcohol industry.
Mixx Tail is an alcoholic cocktail with six different flavors. Charm Night will be sold in large packages for nightclubs and bars, as well as in small bottles and cans for retail chains.
The advertising campaign of Johnny Appleseed Cider is based on three main theses: the usage of fresh apple juice, natural fermentation and a pleasant taste with refreshing bubbles.