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3-2019

Russia: Positions of Brewing Companies

The review contains an analysis of interim performance of brewers in the first half of 2019. There are rather dynamic changes behind a modest industry growth. Baltika is again experiencing a stage of volumes and market share slid due to competition with AB InBev Efes. Because of the price competition and presence expansion in the modern trade company #2. has come close to the leading position. At the same time sales of Heineken Russia have continued growing which makes the premium part of the portfolio heavier. The market premiumization trend had been also confirmed by import brands. MBC and Zavod Trekhsosenskiy have been the most successful among federal market players. The market share of independent regional brewers and Ochakovo have continued falling as they are being squeezed out by the market leaders at their competitive fields.

Ukrainian beer market 2019: companies and brands

In 2019 beer production and market have been still fluctuating about zero point. However, the past season was successful for brewers judging by the sales profitability. The price mix has improved due to rapid general market premiumization, as well as its particular aspect, the growth of import beer sales. By the season end AB InBev Efes improved its positions considerably. It turned out that consumers had not forgot Efes brands that had to leave the market, but started to recover rapidly. Against the stagnating market that meant sales decline of other companies, in the first place Carlsberg Group that most of all beneficiated from Efes exiting the market. PPB turned out to be stable to branding activity of its competitor and Obolon kept the same volumes and at the moment it is the absolute leader of the economy segment. The share growth of independent producers took place thanks to leading craft breweries, that so far do not have a big market weight, but they are rapidly gaining it.

Brewing industry in Kazakhstan 2019

During the first half of 2019, the majority of Kazakh brewers made their contribution into positive dynamics. Yet it was companies of the lower division, not the two transnational leaders that raised their production and sales. The shares of draft beer and aluminum can which is rapidly squeezing glass bottle out of the market, have been growing. The price segmentation has remained stable despite the substantial rise of retail prices and fluctuations of brand market shares, while the borders between segments have become blurred. The main events in the industry have been: the announced revision of the beer excise policy, launch of BeerKhan brand in the strong beer segment, and most important – purchasing assets of Shymkentbeer by Arasan.

Global burger chains add fizz to draw Indian consumers

Mc Donald’s position as the market leader in burgers may soon get threatened as new international chains such as Wendy’s and Carl’s Jr are seeking revenues through more enticing categories like beer and wine to go with their burgers.

Both the US-based burger icons have decided to include these new beverages in their menus. While Carl’s Jr has tied up with the country’s largest selling beer brand, Kingfisher, Wendy’s is seeking licences to forge partnerships with Indian wine and beer brands.

“Bringing in wine and beer is a new initiative that we have taken for the Indian market. We are trying to get licences for Indian brands in this segment and keep it as affordable as possible. At the same time, we are not a bar but a burger joint,’’ says Jasper Reid, Director, Sierra Nevada, the franchise company for Wendy’s.

With its mascot as a little freckled girl, Wendy’s positioning may not exactly encourage beer and wine drinkers, but the burger brand has decided to tweak its stance specifically for the Indian market.

Since making money is going to be a long haul for these burger chains, adding new beverage categories is likely to shore up its revenues. “We are aware that India is challenging in terms of getting investment returns. But we want to keep the brand as affordable as we can and are looking to bring in good quality Indian beer and wines into our portfolio,’’ added Reid.

However, it was Carl’s Jr which had the first mover advantage when it decided to introduce beer at its first outlet last year.

“The rest of the burger players got a jolt when we introduced beer in our first outlet in India. But since we address an age group of 18-40, we took the decision to bring beer in India having tried it in certain markets in the US and Russia,’’ said Samir Chopra, Group Chairman, Cybiz Corp, the franchise for Carl’s Jr.

Some of the burger chains have experimented in other markets in these new categories as they want to graduate to an all-day casual dining format. “Burgers and beer go hand-in-hand in continental Europe as many QSRs and burger brands like Johnny Rockets are getting into the casual dining space,’’ observes Chopra.

Meanwhile, the second largest burger brand Burger King, which already has it’s ‘Whopper Bars’ in certain markets may also consider entering such categories in future.

Raj Varman, Chief Executive Officer, Burger King India, said: “We are not ruling out entering wine and beer since we have Whopper bars in certain places like Miami in the US.’’

14 Янв. 2016

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