Beer market of Kazakhstan acquired both traits of East European countries and South Eastern Asia taking a transitional position between them by many criteria and consumption style. Yet there is a positive trend in beer production which differs Kazakhstan from most of the neighboring countries. The market has remained consolidated in the hands of two international players because of its small size. However, it faces dynamic processes such as fast growth of draft beer sales, up and downs of regional companies and Carlsberg Group’s ultimate expansion. Excessive mainstream segment has declined over the recent years, yet, Zhigulevskoe and national brands with regional links have yielded their positions to a range of new products. In our review special attention was paid to regional analysis of the markets. In 14 regions of Kazakhstan we compared the companies’ positions, the market price segmentation and DIOT channel development. Besides we have compared the beer market of Kazakhstan to neighboring countries. ...
Beer market of Russia 2018
- General market picture
- Foreign trade setting records
- Demography as challenge to branding
- Aged consumer
- Declining of youth brands
- Nostalgia on trend
- DIOT feels at home
- 5.0 Original is the new face of import
- Positions of Market Leaders
- Carlsberg Group
- AB InBev Efes
- AB InBev
Ukrainian beer market 2018
- Better than yesterday
- Performance by value
- Positions of Ukrainian brewers
The beer market dynamics in Russia is approaching zero, yet major brewers are divided into those who developed considerably in 2017 and those who considerably reduced their volumes. For instance, company Efes has managed to substantially extend their sales due to restrained pricing policy and activity in the modern trade. Heineken has also demonstrated an excellent performance promoted by significant increase of advertisement budgets launching a non-alcohol sort of the title brand and unusual activity in the economy market segment. Carlsberg and AB InBev have been focusing on margins and lost a market share of their inexpensive brands. Serious dependence on PET package and mass enthusiasm about Zhigulevskoe have negatively impacted the most of big regional brewers, that have been for the first time pressed by the leaders in the key sales channels, especially in Volga and Central regions. In the small business there has been a noticeable slowdown in appearing of new restaurant breweries, yet the number of craft breweries has been growing rapidly. In 2018, the beer market is likely to grow a little, while the share of AB InBev Efes may decrease due to the integration. ...
Global burger chains add fizz to draw Indian consumers
Both the US-based burger icons have decided to include these new beverages in their menus. While Carl’s Jr has tied up with the country’s largest selling beer brand, Kingfisher, Wendy’s is seeking licences to forge partnerships with Indian wine and beer brands.
“Bringing in wine and beer is a new initiative that we have taken for the Indian market. We are trying to get licences for Indian brands in this segment and keep it as affordable as possible. At the same time, we are not a bar but a burger joint,’’ says Jasper Reid, Director, Sierra Nevada, the franchise company for Wendy’s.
With its mascot as a little freckled girl, Wendy’s positioning may not exactly encourage beer and wine drinkers, but the burger brand has decided to tweak its stance specifically for the Indian market.
Since making money is going to be a long haul for these burger chains, adding new beverage categories is likely to shore up its revenues. “We are aware that India is challenging in terms of getting investment returns. But we want to keep the brand as affordable as we can and are looking to bring in good quality Indian beer and wines into our portfolio,’’ added Reid.
However, it was Carl’s Jr which had the first mover advantage when it decided to introduce beer at its first outlet last year.
“The rest of the burger players got a jolt when we introduced beer in our first outlet in India. But since we address an age group of 18-40, we took the decision to bring beer in India having tried it in certain markets in the US and Russia,’’ said Samir Chopra, Group Chairman, Cybiz Corp, the franchise for Carl’s Jr.
Some of the burger chains have experimented in other markets in these new categories as they want to graduate to an all-day casual dining format. “Burgers and beer go hand-in-hand in continental Europe as many QSRs and burger brands like Johnny Rockets are getting into the casual dining space,’’ observes Chopra.
Meanwhile, the second largest burger brand Burger King, which already has it’s ‘Whopper Bars’ in certain markets may also consider entering such categories in future.
Raj Varman, Chief Executive Officer, Burger King India, said: “We are not ruling out entering wine and beer since we have Whopper bars in certain places like Miami in the US.’’
14 Янв. 2016