Beer market of Kazakhstan acquired both traits of East European countries and South Eastern Asia taking a transitional position between them by many criteria and consumption style. Yet there is a positive trend in beer production which differs Kazakhstan from most of the neighboring countries. The market has remained consolidated in the hands of two international players because of its small size. However, it faces dynamic processes such as fast growth of draft beer sales, up and downs of regional companies and Carlsberg Group’s ultimate expansion. Excessive mainstream segment has declined over the recent years, yet, Zhigulevskoe and national brands with regional links have yielded their positions to a range of new products. In our review special attention was paid to regional analysis of the markets. In 14 regions of Kazakhstan we compared the companies’ positions, the market price segmentation and DIOT channel development. Besides we have compared the beer market of Kazakhstan to neighboring countries. ...
Beer market of Russia 2018
- General market picture
- Foreign trade setting records
- Demography as challenge to branding
- Aged consumer
- Declining of youth brands
- Nostalgia on trend
- DIOT feels at home
- 5.0 Original is the new face of import
- Positions of Market Leaders
- Carlsberg Group
- AB InBev Efes
- AB InBev
Ukrainian beer market 2018
- Better than yesterday
- Performance by value
- Positions of Ukrainian brewers
The beer market dynamics in Russia is approaching zero, yet major brewers are divided into those who developed considerably in 2017 and those who considerably reduced their volumes. For instance, company Efes has managed to substantially extend their sales due to restrained pricing policy and activity in the modern trade. Heineken has also demonstrated an excellent performance promoted by significant increase of advertisement budgets launching a non-alcohol sort of the title brand and unusual activity in the economy market segment. Carlsberg and AB InBev have been focusing on margins and lost a market share of their inexpensive brands. Serious dependence on PET package and mass enthusiasm about Zhigulevskoe have negatively impacted the most of big regional brewers, that have been for the first time pressed by the leaders in the key sales channels, especially in Volga and Central regions. In the small business there has been a noticeable slowdown in appearing of new restaurant breweries, yet the number of craft breweries has been growing rapidly. In 2018, the beer market is likely to grow a little, while the share of AB InBev Efes may decrease due to the integration. ...
Russia. “Soon we’ll have nothing to trade”
“Yesterday I sent several trucks to the stores that had already registered [in USAIS],” commented the businessman from Irkutsk, “Retail cannot confirm the fact of delivery, as the system does not confirm it. The operator of technical support of USAIS said that the waiting time for confirmation may take up to three days. The trucks stayed overnight, because the goods had not been accepted and the temperature outside was 30 degrees below zero. In the morning we opened the truck: all beer had burst – 100 boxes in one truck and 150 in another, the same situation was with wine and champagne. Now I am counting up the damage. The stores still have not accepted the goods and refused to store them at their warehouse, because they consider that the goods are illegal if the system does not confirm them.”
Another wholesaler from Moscow region, who asked not to name his company, said that he solved the problems with the shops by drawing the supplies ex-post 31 December 2015, when the fact shipping had not had to register in the system. “Some stores that are not connected to the system pay to suppliers in cash, i. e. they check the goods past USAIS,” he affirms.
The owner of several grocery stores in Moscow’s suburbs said that USAIS has already worked, but it is very inconvenient. “We make the order to the wholesaler and place this information in the system”, he explains, “The wholesaler for his part enters information about the shipping of goods from the warehouse and the truck with alcohol drives to our address. However, in almost half of the cases when the truck arrives the information entered in the module is not recognized by the system. It is absolutely unclear what to do in this situation: neither the wholesaler nor we want to take risks”.
According to the interlocutor, he has already had storage of alcohol for some items in his retail outlets. “Soon we will have nothing to trade,” he affirms.
15 Янв. 2016