Beer market of Russia 2018
- General market picture
- Foreign trade setting records
- Demography as challenge to branding
- Aged consumer
- Declining of youth brands
- Nostalgia on trend
- DIOT feels at home
- 5.0 Original is the new face of import
- Positions of Market Leaders
- Carlsberg Group
- AB InBev Efes
- AB InBev
Ukrainian beer market 2018
- Better than yesterday
- Performance by value
- Positions of Ukrainian brewers
The beer market dynamics in Russia is approaching zero, yet major brewers are divided into those who developed considerably in 2017 and those who considerably reduced their volumes. For instance, company Efes has managed to substantially extend their sales due to restrained pricing policy and activity in the modern trade. Heineken has also demonstrated an excellent performance promoted by significant increase of advertisement budgets launching a non-alcohol sort of the title brand and unusual activity in the economy market segment. Carlsberg and AB InBev have been focusing on margins and lost a market share of their inexpensive brands. Serious dependence on PET package and mass enthusiasm about Zhigulevskoe have negatively impacted the most of big regional brewers, that have been for the first time pressed by the leaders in the key sales channels, especially in Volga and Central regions. In the small business there has been a noticeable slowdown in appearing of new restaurant breweries, yet the number of craft breweries has been growing rapidly. In 2018, the beer market is likely to grow a little, while the share of AB InBev Efes may decrease due to the integration. ...
“Catalogue of Russian Beer Producers 2018” includes 1070 businesses ranging from large subsidiaries of international companies to rather small restaurant and craft microbreweries.The catalogue includes 32 large breweries, 75 regional breweries, 693 industrial mini- and microbreweries as well as 270 restaurant breweries. ...
Vietnam to become Southeast Asia’s center of production of food, beverages
Masan Consumer has officially opened its fish sauce and instant noodle factory in Nghe An in November.
The new plant was built at a total cost of $56.4 million and is the first plant located in the central region of Masan. With this advantage, Masan will be able to cut the cost of transporting up to $18 million in the next 10 years.
A leading food manufacturer of Taiwan - Ve Wong - and Kinh Do also signed a cooperation agreement in May and are preparing to open a factory in Vietnam.
The plan is spending $30 million for a new plant to produce instant noodles and seasoning in 2016 in Bac Ninh province. Three other factories will be placed in the southern provinces.
The world's largest brewer of Belgium - Anheuser-Busch InBev - also opened its first factory in Vietnam in May last year. Budweiser - one of the company's beer brands - is becoming more popular in Vietnam.
The company hopes to expand the brand's market share further by producing locally. The new plant will be located in Binh Duong,with an annual capacity of 100 million liters of beer.
A Vietnamese firm Sabeco also spent $27.5 million dollars to build a new beer factory in Khanh Hoa province. Reportedly this factory will be completed in spring 2017 with a capacity of 50 million liters per year.
Vietnam has a population of 93 million with an average age of 28. While labor costs are being pushed higher, the inflation rate of Vietnam in around 1% or less in the past year. Currently, stable prices are pushing consumption, mainly in the middle class.
"In the future, the market of food and beverages in the country will witness stable growth rate at 7-8%," said Mr. Nguyen Van Viet, President of the Vietnam Beverage and Soft Drinks.
The Association of Southeast Asian Nations (ASEAN) also launched the ASEAN Economic Community on December 31, 2015 with commitment to breaking down all the barriers of tariffs by the end of 2017.
Finally, Vietnam is now considered a country with a promising consumer market promise for foreign investors.
15 Янв. 2016