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3-2019

Russia: Positions of Brewing Companies

The review contains an analysis of interim performance of brewers in the first half of 2019. There are rather dynamic changes behind a modest industry growth. Baltika is again experiencing a stage of volumes and market share slid due to competition with AB InBev Efes. Because of the price competition and presence expansion in the modern trade company #2. has come close to the leading position. At the same time sales of Heineken Russia have continued growing which makes the premium part of the portfolio heavier. The market premiumization trend had been also confirmed by import brands. MBC and Zavod Trekhsosenskiy have been the most successful among federal market players. The market share of independent regional brewers and Ochakovo have continued falling as they are being squeezed out by the market leaders at their competitive fields.

Ukrainian beer market 2019: companies and brands

In 2019 beer production and market have been still fluctuating about zero point. However, the past season was successful for brewers judging by the sales profitability. The price mix has improved due to rapid general market premiumization, as well as its particular aspect, the growth of import beer sales. By the season end AB InBev Efes improved its positions considerably. It turned out that consumers had not forgot Efes brands that had to leave the market, but started to recover rapidly. Against the stagnating market that meant sales decline of other companies, in the first place Carlsberg Group that most of all beneficiated from Efes exiting the market. PPB turned out to be stable to branding activity of its competitor and Obolon kept the same volumes and at the moment it is the absolute leader of the economy segment. The share growth of independent producers took place thanks to leading craft breweries, that so far do not have a big market weight, but they are rapidly gaining it.

Brewing industry in Kazakhstan 2019

During the first half of 2019, the majority of Kazakh brewers made their contribution into positive dynamics. Yet it was companies of the lower division, not the two transnational leaders that raised their production and sales. The shares of draft beer and aluminum can which is rapidly squeezing glass bottle out of the market, have been growing. The price segmentation has remained stable despite the substantial rise of retail prices and fluctuations of brand market shares, while the borders between segments have become blurred. The main events in the industry have been: the announced revision of the beer excise policy, launch of BeerKhan brand in the strong beer segment, and most important – purchasing assets of Shymkentbeer by Arasan.

Vietnam to become Southeast Asia’s center of production of food, beverages

Food and beverage companies are increasing production in Vietnam to meet the strong demand in this country.

Masan Consumer has officially opened its fish sauce and instant noodle factory in Nghe An in November.

The new plant was built at a total cost of $56.4 million and is the first plant located in the central region of Masan. With this advantage, Masan will be able to cut the cost of transporting up to $18 million in the next 10 years.

A leading food manufacturer of Taiwan - Ve Wong - and Kinh Do also signed a cooperation agreement in May and are preparing to open a factory in Vietnam.

The plan is spending $30 million for a new plant to produce instant noodles and seasoning in 2016 in Bac Ninh province. Three other factories will be placed in the southern provinces.

The world's largest brewer of Belgium - Anheuser-Busch InBev - also opened its first factory in Vietnam in May last year. Budweiser - one of the company's beer brands - is becoming more popular in Vietnam.

The company hopes to expand the brand's market share further by producing locally. The new plant will be located in Binh Duong,with an annual capacity of 100 million liters of beer.

A Vietnamese firm Sabeco also spent $27.5 million dollars to build a new beer factory in Khanh Hoa province. Reportedly this factory will be completed in spring 2017 with a capacity of 50 million liters per year.

Vietnam has a population of 93 million with an average age of 28. While labor costs are being pushed higher, the inflation rate of Vietnam in around 1% or less in the past year. Currently, stable prices are pushing consumption, mainly in the middle class.

"In the future, the market of food and beverages in the country will witness stable growth rate at 7-8%," said Mr. Nguyen Van Viet, President of the Vietnam Beverage and Soft Drinks.

The Association of Southeast Asian Nations (ASEAN) also launched the ASEAN Economic Community on December 31, 2015 with commitment to breaking down all the barriers of tariffs by the end of 2017.

Finally, Vietnam is now considered a country with a promising consumer market promise for foreign investors.

15 Янв. 2016

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