The trend of complication of Russian beer market is going on and in several directions at the same time. The range has got wider, the import and small segments are growing, namely craft beer, alcohol-free beer and special flavor beer. At the same time, all ex-mega brands and light lagers by Russian brewers are experiencing a decline of their shares. AB InBev Efes, Heineken, MBC and Pivzavod Trekhsosenskiy have exceeded the market, Carlsberg was developing slower than the market and Ochakovo as well as some other mid-sized breweries have been cutting down their volumes. To a big extent brewers’ performance was connected to their ability to reach agreement with networks, sacrifice their margin and enter new markets. Craft brewers are facing a serious danger of producers’ registration introduction – de facto licensing. ...
The global outlooks of the legal market of cannabis are excellent. It is possible to simultaneously imagine dry law repeal and craft brewing boom but not in one but in several consumer categories. For alcohol is contained in liquids and cannabis derivatives can be in three physical forms. The value of legal market of cannabis and its products can reach 10% of the world beer market in five years, and in 2030-2040 even reach the same scope provided the current rates of legalization and development of market infrastructure remain at the same level. Cannabinoids are actively integrating into the food industry from chewing gum to beverages deforming the pharmaceutical and alcohol markets, they influence the trends of healthy lifestyle and beauty. ...
Beer market of Kazakhstan acquired both traits of East European countries and South Eastern Asia taking a transitional position between them by many criteria and consumption style. Yet there is a positive trend in beer production which differs Kazakhstan from most of the neighboring countries. The market has remained consolidated in the hands of two international players because of its small size. However, it faces dynamic processes such as fast growth of draft beer sales, up and downs of regional companies and Carlsberg Group’s ultimate expansion. Excessive mainstream segment has declined over the recent years, yet, Zhigulevskoe and national brands with regional links have yielded their positions to a range of new products. In our review special attention was paid to regional analysis of the markets. In 14 regions of Kazakhstan we compared the companies’ positions, the market price segmentation and DIOT channel development. Besides we have compared the beer market of Kazakhstan to neighboring countries. ...
China. Yanjing Beer taking measures to cope with the recession in the industry
Management of Yanjing Beer believes that breweries will confront the consequences of the economic crisis in the short term, however, the further consumption growth is possible through the rural and western regions of China.
Yanjing Beer continues to promote fresh unfiltered (white) beer the market share of which is growing. The company tries to keep a moderate pricing policy. The sales of unfiltered beer were growing rapidly and therefore the price of a 500 ml can of beer at a store has reached 13 million yuan, and 50 yuan for 0.5 liter of beer at pubs and bars.
Unfiltered beer was so successful that thera are hopes in Yanjing that it will surpass standard sorts of beers in the medium price segment. The company expects that its market share will reach 80%. Meanwhile, it is 50-60%. The production capacities of this beer are located in Beijing, Guangxi, Fujian Province and other provinces.
In recent years, there has been very high competition and low consumer loyalty to brands in the market of Guangdong. The share of Yanjing Beer in this region declined to 10%. Therefore, the company intends to improve the quality of product and level of service and to take all measures to increase customer loyalty.
19 Янв. 2016