Beer market of Russia 2018
- General market picture
- Foreign trade setting records
- Demography as challenge to branding
- Aged consumer
- Declining of youth brands
- Nostalgia on trend
- DIOT feels at home
- 5.0 Original is the new face of import
- Positions of Market Leaders
- Carlsberg Group
- AB InBev Efes
- AB InBev
Ukrainian beer market 2018
- Better than yesterday
- Performance by value
- Positions of Ukrainian brewers
The beer market dynamics in Russia is approaching zero, yet major brewers are divided into those who developed considerably in 2017 and those who considerably reduced their volumes. For instance, company Efes has managed to substantially extend their sales due to restrained pricing policy and activity in the modern trade. Heineken has also demonstrated an excellent performance promoted by significant increase of advertisement budgets launching a non-alcohol sort of the title brand and unusual activity in the economy market segment. Carlsberg and AB InBev have been focusing on margins and lost a market share of their inexpensive brands. Serious dependence on PET package and mass enthusiasm about Zhigulevskoe have negatively impacted the most of big regional brewers, that have been for the first time pressed by the leaders in the key sales channels, especially in Volga and Central regions. In the small business there has been a noticeable slowdown in appearing of new restaurant breweries, yet the number of craft breweries has been growing rapidly. In 2018, the beer market is likely to grow a little, while the share of AB InBev Efes may decrease due to the integration. ...
“Catalogue of Russian Beer Producers 2018” includes 1070 businesses ranging from large subsidiaries of international companies to rather small restaurant and craft microbreweries.The catalogue includes 32 large breweries, 75 regional breweries, 693 industrial mini- and microbreweries as well as 270 restaurant breweries. ...
China. Yanjing Beer taking measures to cope with the recession in the industry
Management of Yanjing Beer believes that breweries will confront the consequences of the economic crisis in the short term, however, the further consumption growth is possible through the rural and western regions of China.
Yanjing Beer continues to promote fresh unfiltered (white) beer the market share of which is growing. The company tries to keep a moderate pricing policy. The sales of unfiltered beer were growing rapidly and therefore the price of a 500 ml can of beer at a store has reached 13 million yuan, and 50 yuan for 0.5 liter of beer at pubs and bars.
Unfiltered beer was so successful that thera are hopes in Yanjing that it will surpass standard sorts of beers in the medium price segment. The company expects that its market share will reach 80%. Meanwhile, it is 50-60%. The production capacities of this beer are located in Beijing, Guangxi, Fujian Province and other provinces.
In recent years, there has been very high competition and low consumer loyalty to brands in the market of Guangdong. The share of Yanjing Beer in this region declined to 10%. Therefore, the company intends to improve the quality of product and level of service and to take all measures to increase customer loyalty.
19 Янв. 2016