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Russia: Positions of Brewing Companies

The review contains an analysis of interim performance of brewers in the first half of 2019. There are rather dynamic changes behind a modest industry growth. Baltika is again experiencing a stage of volumes and market share slid due to competition with AB InBev Efes. Because of the price competition and presence expansion in the modern trade company #2. has come close to the leading position. At the same time sales of Heineken Russia have continued growing which makes the premium part of the portfolio heavier. The market premiumization trend had been also confirmed by import brands. MBC and Zavod Trekhsosenskiy have been the most successful among federal market players. The market share of independent regional brewers and Ochakovo have continued falling as they are being squeezed out by the market leaders at their competitive fields.

Ukrainian beer market 2019: companies and brands

In 2019 beer production and market have been still fluctuating about zero point. However, the past season was successful for brewers judging by the sales profitability. The price mix has improved due to rapid general market premiumization, as well as its particular aspect, the growth of import beer sales. By the season end AB InBev Efes improved its positions considerably. It turned out that consumers had not forgot Efes brands that had to leave the market, but started to recover rapidly. Against the stagnating market that meant sales decline of other companies, in the first place Carlsberg Group that most of all beneficiated from Efes exiting the market. PPB turned out to be stable to branding activity of its competitor and Obolon kept the same volumes and at the moment it is the absolute leader of the economy segment. The share growth of independent producers took place thanks to leading craft breweries, that so far do not have a big market weight, but they are rapidly gaining it.

Brewing industry in Kazakhstan 2019

During the first half of 2019, the majority of Kazakh brewers made their contribution into positive dynamics. Yet it was companies of the lower division, not the two transnational leaders that raised their production and sales. The shares of draft beer and aluminum can which is rapidly squeezing glass bottle out of the market, have been growing. The price segmentation has remained stable despite the substantial rise of retail prices and fluctuations of brand market shares, while the borders between segments have become blurred. The main events in the industry have been: the announced revision of the beer excise policy, launch of BeerKhan brand in the strong beer segment, and most important – purchasing assets of Shymkentbeer by Arasan.

China. Yanjing Beer taking measures to cope with the recession in the industry

According to the National Bureau of Statistics of China, the decline rate of beer production has slowed down. Over the past few months, the negative index has stabilized at the level of 4%.

Management of Yanjing Beer believes that breweries will confront the consequences of the economic crisis in the short term, however, the further consumption growth is possible through the rural and western regions of China.

Yanjing Beer continues to promote fresh unfiltered (white) beer the market share of which is growing. The company tries to keep a moderate pricing policy. The sales of unfiltered beer were growing rapidly and therefore the price of a 500 ml can of beer at a store has reached 13 million yuan, and 50 yuan for 0.5 liter of beer at pubs and bars.

Unfiltered beer was so successful that thera are hopes in Yanjing  that it will surpass standard sorts of beers in the medium price segment. The company expects that its market share will reach 80%. Meanwhile, it is 50-60%. The production capacities of this beer are located in Beijing, Guangxi, Fujian Province and other provinces.

In recent years, there has been very high competition and low consumer loyalty to brands in the market of Guangdong. The share of Yanjing Beer in this region declined to 10%. Therefore, the company intends to improve the quality of product and level of service and to take all measures to increase customer loyalty.

19 Янв. 2016



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