Beer market of Kazakhstan acquired both traits of East European countries and South Eastern Asia taking a transitional position between them by many criteria and consumption style. Yet there is a positive trend in beer production which differs Kazakhstan from most of the neighboring countries. The market has remained consolidated in the hands of two international players because of its small size. However, it faces dynamic processes such as fast growth of draft beer sales, up and downs of regional companies and Carlsberg Group’s ultimate expansion. Excessive mainstream segment has declined over the recent years, yet, Zhigulevskoe and national brands with regional links have yielded their positions to a range of new products. In our review special attention was paid to regional analysis of the markets. In 14 regions of Kazakhstan we compared the companies’ positions, the market price segmentation and DIOT channel development. Besides we have compared the beer market of Kazakhstan to neighboring countries. ...
Beer market of Russia 2018
- General market picture
- Foreign trade setting records
- Demography as challenge to branding
- Aged consumer
- Declining of youth brands
- Nostalgia on trend
- DIOT feels at home
- 5.0 Original is the new face of import
- Positions of Market Leaders
- Carlsberg Group
- AB InBev Efes
- AB InBev
Ukrainian beer market 2018
- Better than yesterday
- Performance by value
- Positions of Ukrainian brewers
The beer market dynamics in Russia is approaching zero, yet major brewers are divided into those who developed considerably in 2017 and those who considerably reduced their volumes. For instance, company Efes has managed to substantially extend their sales due to restrained pricing policy and activity in the modern trade. Heineken has also demonstrated an excellent performance promoted by significant increase of advertisement budgets launching a non-alcohol sort of the title brand and unusual activity in the economy market segment. Carlsberg and AB InBev have been focusing on margins and lost a market share of their inexpensive brands. Serious dependence on PET package and mass enthusiasm about Zhigulevskoe have negatively impacted the most of big regional brewers, that have been for the first time pressed by the leaders in the key sales channels, especially in Volga and Central regions. In the small business there has been a noticeable slowdown in appearing of new restaurant breweries, yet the number of craft breweries has been growing rapidly. In 2018, the beer market is likely to grow a little, while the share of AB InBev Efes may decrease due to the integration. ...
India. Beer Will Be On Tap At Your Local Burger Joints
The need to continually innovate in menu offerings has lead to QSRs to introduce beer and wine as part of their menu to encourage their customer base to spend money at their outlets. Wendy’s and Carl’s Jr. have entered the beer and wine market segment in India and have partnered with major beer sellers to introduce beer and wine brands at their restaurants.
The King of Beers
Kingfisher, the leading beer seller in India, partnered with Carl’s Jr. last year to sell their premium beer brands at the Saket Outlet. Speaking at the launch, Sana Chopra, executive director of Carl’s Jr. India, said, “We are excited to introduce beer to our customers at Carl’s Jr. The youth today is looking for a differentiated experience while eating out and what can be better than a beer.” The need to differentiate themselves with other QSR’s like McDonald’s which caters to the public with children-centric offerings was the main reason behind this partnership, said Chopra.
Carl’s Jr. was one the first outlets to offer beer on the menu and the success of the launch has encouraged other players to dive into the casual dining segment. Samir Chopra, Group Chairman, Cybiz Corp, the franchise for Carl’s Jr. said, “The rest of the burger players got a jolt when we introduced beer in our first outlet in India. But since we address an age group of 18-40, we took the decision to bring beer in India having tried it in certain markets in the US and Russia.”
Wendy’s Will Remain A Burger Joint
Wendy’s are also in talks with premium beer and wine brands to introduce alcohol in the menu but has made sure to position itself as a burger place which sells beer, instead of the other way around. Speaking about the initiative, Jasper Reid, Director of Sierra Nevada, franchisee of Wendy’s in India, said, “Bringing in wine and beer is a new initiative that we have taken for the Indian market. We are trying to get licences for Indian brands in this segment and keep it as affordable as possible. At the same time, we are not a bar but a burger joint.”
Burger and Beer
Since burgers and beer are closely attached at the hip across many countries in Europe and US, the introduction of beer makes a tremendous impact in the revenue generation for these restaurants. The second largest burger brand in the world, Burger King, has yet to enter this market in India but have experimented with it in the US. Raj Varman, CEO of Burger King India, said, “We are not ruling out entering wine and beer since we have Whopper bars in certain places like Miami in the US.’’
Although there are several advantages in introducing beer and wine in the menu, mainly the increase in revenue, there is a distinct doubt as to how these QSRs position themselves as a brand in the marketplace. Fast Food Restaurants like McDonald’s, Burger King, and Wendy’s have continuously invested in changing their brand image from just another fast food place into more of a casual-dining experience. Since the restaurants also cater to a significant number of teenagers and families, there is some doubt regarding how adding items like beer and wine on the menu could impact their brand image.
19 Янв. 2016