The trend of complication of Russian beer market is going on and in several directions at the same time. The range has got wider, the import and small segments are growing, namely craft beer, alcohol-free beer and special flavor beer. At the same time, all ex-mega brands and light lagers by Russian brewers are experiencing a decline of their shares. AB InBev Efes, Heineken, MBC and Pivzavod Trekhsosenskiy have exceeded the market, Carlsberg was developing slower than the market and Ochakovo as well as some other mid-sized breweries have been cutting down their volumes. To a big extent brewers’ performance was connected to their ability to reach agreement with networks, sacrifice their margin and enter new markets. Craft brewers are facing a serious danger of producers’ registration introduction – de facto licensing. ...
The global outlooks of the legal market of cannabis are excellent. It is possible to simultaneously imagine dry law repeal and craft brewing boom but not in one but in several consumer categories. For alcohol is contained in liquids and cannabis derivatives can be in three physical forms. The value of legal market of cannabis and its products can reach 10% of the world beer market in five years, and in 2030-2040 even reach the same scope provided the current rates of legalization and development of market infrastructure remain at the same level. Cannabinoids are actively integrating into the food industry from chewing gum to beverages deforming the pharmaceutical and alcohol markets, they influence the trends of healthy lifestyle and beauty. ...
Beer market of Kazakhstan acquired both traits of East European countries and South Eastern Asia taking a transitional position between them by many criteria and consumption style. Yet there is a positive trend in beer production which differs Kazakhstan from most of the neighboring countries. The market has remained consolidated in the hands of two international players because of its small size. However, it faces dynamic processes such as fast growth of draft beer sales, up and downs of regional companies and Carlsberg Group’s ultimate expansion. Excessive mainstream segment has declined over the recent years, yet, Zhigulevskoe and national brands with regional links have yielded their positions to a range of new products. In our review special attention was paid to regional analysis of the markets. In 14 regions of Kazakhstan we compared the companies’ positions, the market price segmentation and DIOT channel development. Besides we have compared the beer market of Kazakhstan to neighboring countries. ...
India. Liquor sale falling in Tamil Nadu
There have been attacks on liquor shops, protests by activists during the last year, demanding implementation of prohibition in the State. While the beer sales recorded the lowest in the last 10 fiscals, the IMFS sales started to dip from the following fiscal.
The decline in sale of both beer and IMFS has been sharp during the current fiscal too, evident in the month-wise data available with The Hindu , which show fall in sales during all the months compared to the corresponding months of the previous fiscal, except for November last year (see accompanying graph). These figures were compiled by the Commissionerate of Prohibition and Excise late last year.
A senior official in Tasmac, who requested anonymity, said, “The sales numbers have gone up in the last two months. During the recent three-day festival holidays, Tasmac sold an additional 33,000 cases”, but he was not able to support his claim with official numbers.
The official admitted that the sales were down for a certain period last year due to several reasons, including “illicit liquor entering the market and hike in liquor prices.” Beer consumption, which is usually high during summer, failed to retain its spot in the last two years due to a spike in prices, he observed.
Though after the price hike, some beer consumers have migrated to other liquor, the sales numbers were stagnant. “We wanted to do a reality check on why sales dipped suddenly and we did a SWOT analysis, which has now helped revive sales,” the official added.
Tasmac did a SWOT analysis in all its 6,814 outlets last year, which brought to light that there was a six per cent dent in sales. More than 1,000 bars have closed shutters in the last two years, while some were operating without permission.
Though the number of retail vending shops remained almost the same - between 6,798 and 6,803 during 2012-13 and 2015-16, the number of bars declined from 4,730 to 4,271 and finally to 3,877.
The State-run Tamil Nadu State Marketing Corporation (Tasmac) has a monopoly over the wholesale and retail vending of alcoholic beverages in Tamil Nadu and the revenue it generates is considered the highest contributor to the State coffers.
19 Янв. 2016