Beer market of Kazakhstan acquired both traits of East European countries and South Eastern Asia taking a transitional position between them by many criteria and consumption style. Yet there is a positive trend in beer production which differs Kazakhstan from most of the neighboring countries. The market has remained consolidated in the hands of two international players because of its small size. However, it faces dynamic processes such as fast growth of draft beer sales, up and downs of regional companies and Carlsberg Group’s ultimate expansion. Excessive mainstream segment has declined over the recent years, yet, Zhigulevskoe and national brands with regional links have yielded their positions to a range of new products. In our review special attention was paid to regional analysis of the markets. In 14 regions of Kazakhstan we compared the companies’ positions, the market price segmentation and DIOT channel development. Besides we have compared the beer market of Kazakhstan to neighboring countries. ...
Beer market of Russia 2018
- General market picture
- Foreign trade setting records
- Demography as challenge to branding
- Aged consumer
- Declining of youth brands
- Nostalgia on trend
- DIOT feels at home
- 5.0 Original is the new face of import
- Positions of Market Leaders
- Carlsberg Group
- AB InBev Efes
- AB InBev
Ukrainian beer market 2018
- Better than yesterday
- Performance by value
- Positions of Ukrainian brewers
The beer market dynamics in Russia is approaching zero, yet major brewers are divided into those who developed considerably in 2017 and those who considerably reduced their volumes. For instance, company Efes has managed to substantially extend their sales due to restrained pricing policy and activity in the modern trade. Heineken has also demonstrated an excellent performance promoted by significant increase of advertisement budgets launching a non-alcohol sort of the title brand and unusual activity in the economy market segment. Carlsberg and AB InBev have been focusing on margins and lost a market share of their inexpensive brands. Serious dependence on PET package and mass enthusiasm about Zhigulevskoe have negatively impacted the most of big regional brewers, that have been for the first time pressed by the leaders in the key sales channels, especially in Volga and Central regions. In the small business there has been a noticeable slowdown in appearing of new restaurant breweries, yet the number of craft breweries has been growing rapidly. In 2018, the beer market is likely to grow a little, while the share of AB InBev Efes may decrease due to the integration. ...
Thailand. Singha beer also means big tourism for Singha Park in Chiang Rai
Singha Corp, Thailand,is employing its vast management skills to focus on social and community enterprise through its famed Singha Park in Chiang Rai, a province in Thailand's northern region.
The park, known as Boon Rawd Farm, has a workforce of 1,200. Singha is investing 500 million baht (US$ 14 million) annually to boost its tourism and agriculture projects to benefit Chiang Rai.
Singha Park Managing Director Pongrat Luangthamrongcharoen says the Park's development in the past five years is part of Singha's support for local communities.
"Our goal is giving; giving to the local community. Let the community have the chance to benefit from Singha group's business success," Mr. Pongrat said.
The 3,000-acre Park is a major tourism draw card, receiving one million visitors a year.
Set among rolling hills stands the corporate's iconic Singha, a mythological lion, a popular site for photos.
Visitors enjoy the garden's tranquility, or ride bike trails, see exotic animals, ride the zip-line or take a farm bus tour.
The Bhu Bhirom Restaurant, located at the Park's highest point, offers diners splendid Park views.
Singha has launched projects to grow blueberries, strawberries, raspberries, and passion fruits, all this among a plantation of tea trees arching across the landscape.
While Singha is responsible for development, investment, marketing and logistics of the fruit, revenues flow back to the projects' employees and the communities.
"We won't be the middle men, that would squeeze the margin," Pongrat said. Planned fruit exports include to Europe. "We have to share what we have with those who have not had the opportunities," he said.
Saowaluk Chinnamat, 29, an agricultural scientist at the Park is optimistic at producing top grade blueberries otherwise imported to Thailand.
"We are confident that we can get the yields. We realize that it may never be like the original, but judging from the present it is possible of an 80 per cent success rate," Ms. Saowaluk said.
Chiang Rai province draws together at the borders of Thailand, Myanmar and Laos, offering a rich ethnic diversity. Many employees are Akha, Lahu, Burmese or Thai.
Agriculture worker, Ms. Meesae Mayer, a 34 year old ethnic Lahu, says at the farm she enjoys higher wages than at the village. "It has helped me. Without the job I for would not know how to help my family," Ms. Meesae says.
The Park's social enterprise work sustains support for local communities and awareness among Singha's staff of responsibility to a wider community.
19 Янв. 2016