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3-2019

Russia: Positions of Brewing Companies

The review contains an analysis of interim performance of brewers in the first half of 2019. There are rather dynamic changes behind a modest industry growth. Baltika is again experiencing a stage of volumes and market share slid due to competition with AB InBev Efes. Because of the price competition and presence expansion in the modern trade company #2. has come close to the leading position. At the same time sales of Heineken Russia have continued growing which makes the premium part of the portfolio heavier. The market premiumization trend had been also confirmed by import brands. MBC and Zavod Trekhsosenskiy have been the most successful among federal market players. The market share of independent regional brewers and Ochakovo have continued falling as they are being squeezed out by the market leaders at their competitive fields.

Ukrainian beer market 2019: companies and brands

In 2019 beer production and market have been still fluctuating about zero point. However, the past season was successful for brewers judging by the sales profitability. The price mix has improved due to rapid general market premiumization, as well as its particular aspect, the growth of import beer sales. By the season end AB InBev Efes improved its positions considerably. It turned out that consumers had not forgot Efes brands that had to leave the market, but started to recover rapidly. Against the stagnating market that meant sales decline of other companies, in the first place Carlsberg Group that most of all beneficiated from Efes exiting the market. PPB turned out to be stable to branding activity of its competitor and Obolon kept the same volumes and at the moment it is the absolute leader of the economy segment. The share growth of independent producers took place thanks to leading craft breweries, that so far do not have a big market weight, but they are rapidly gaining it.

Brewing industry in Kazakhstan 2019

During the first half of 2019, the majority of Kazakh brewers made their contribution into positive dynamics. Yet it was companies of the lower division, not the two transnational leaders that raised their production and sales. The shares of draft beer and aluminum can which is rapidly squeezing glass bottle out of the market, have been growing. The price segmentation has remained stable despite the substantial rise of retail prices and fluctuations of brand market shares, while the borders between segments have become blurred. The main events in the industry have been: the announced revision of the beer excise policy, launch of BeerKhan brand in the strong beer segment, and most important – purchasing assets of Shymkentbeer by Arasan.

Thailand. Singha beer also means big tourism for Singha Park in Chiang Rai

Singha is the national beer of Thailand, made by a German brewmaster. Tourists and locals love the taste of an ice cold Singha beer, and it's export helps travel and tourism awareness for Thailand.

Singha Corp, Thailand,is employing its vast management skills to focus on social and community enterprise through its famed Singha Park in Chiang Rai, a province in Thailand's northern region.

The park, known as Boon Rawd Farm, has a workforce of 1,200. Singha is investing 500 million baht (US$ 14 million) annually to boost its tourism and agriculture projects to benefit Chiang Rai.

Singha Park Managing Director Pongrat Luangthamrongcharoen says the Park's development in the past five years is part of Singha's support for local communities.

"Our goal is giving; giving to the local community. Let the community have the chance to benefit from Singha group's business success," Mr. Pongrat said.

The 3,000-acre Park is a major tourism draw card, receiving one million visitors a year.

Set among rolling hills stands the corporate's iconic Singha, a mythological lion, a popular site for photos.

Visitors enjoy the garden's tranquility, or ride bike trails, see exotic animals, ride the zip-line or take a farm bus tour.

The Bhu Bhirom Restaurant, located at the Park's highest point, offers diners splendid Park views.

Singha has launched projects to grow blueberries, strawberries, raspberries, and passion fruits, all this among a plantation of tea trees arching across the landscape.

While Singha is responsible for development, investment, marketing and logistics of the fruit, revenues flow back to the projects' employees and the communities.

"We won't be the middle men, that would squeeze the margin," Pongrat said. Planned fruit exports include to Europe. "We have to share what we have with those who have not had the opportunities," he said.

Saowaluk Chinnamat, 29, an agricultural scientist at the Park is optimistic at producing top grade blueberries otherwise imported to Thailand.

"We are confident that we can get the yields. We realize that it may never be like the original, but judging from the present it is possible of an 80 per cent success rate," Ms. Saowaluk said.

Chiang Rai province draws together at the borders of Thailand, Myanmar and Laos, offering a rich ethnic diversity. Many employees are Akha, Lahu, Burmese or Thai.

Agriculture worker, Ms. Meesae Mayer, a 34 year old ethnic Lahu, says at the farm she enjoys higher wages than at the village. "It has helped me. Without the job I for would not know how to help my family," Ms. Meesae says.

The Park's social enterprise work sustains support for local communities and awareness among Singha's staff of responsibility to a wider community.

19 Янв. 2016

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