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3-2019

Russia: Positions of Brewing Companies

The review contains an analysis of interim performance of brewers in the first half of 2019. There are rather dynamic changes behind a modest industry growth. Baltika is again experiencing a stage of volumes and market share slid due to competition with AB InBev Efes. Because of the price competition and presence expansion in the modern trade company #2. has come close to the leading position. At the same time sales of Heineken Russia have continued growing which makes the premium part of the portfolio heavier. The market premiumization trend had been also confirmed by import brands. MBC and Zavod Trekhsosenskiy have been the most successful among federal market players. The market share of independent regional brewers and Ochakovo have continued falling as they are being squeezed out by the market leaders at their competitive fields.

Ukrainian beer market 2019: companies and brands

In 2019 beer production and market have been still fluctuating about zero point. However, the past season was successful for brewers judging by the sales profitability. The price mix has improved due to rapid general market premiumization, as well as its particular aspect, the growth of import beer sales. By the season end AB InBev Efes improved its positions considerably. It turned out that consumers had not forgot Efes brands that had to leave the market, but started to recover rapidly. Against the stagnating market that meant sales decline of other companies, in the first place Carlsberg Group that most of all beneficiated from Efes exiting the market. PPB turned out to be stable to branding activity of its competitor and Obolon kept the same volumes and at the moment it is the absolute leader of the economy segment. The share growth of independent producers took place thanks to leading craft breweries, that so far do not have a big market weight, but they are rapidly gaining it.

Brewing industry in Kazakhstan 2019

During the first half of 2019, the majority of Kazakh brewers made their contribution into positive dynamics. Yet it was companies of the lower division, not the two transnational leaders that raised their production and sales. The shares of draft beer and aluminum can which is rapidly squeezing glass bottle out of the market, have been growing. The price segmentation has remained stable despite the substantial rise of retail prices and fluctuations of brand market shares, while the borders between segments have become blurred. The main events in the industry have been: the announced revision of the beer excise policy, launch of BeerKhan brand in the strong beer segment, and most important – purchasing assets of Shymkentbeer by Arasan.

Malaysia. Guinness Anchor boosts profit by 19.3% through cost reduction

Guinness Anchor Bhd (GAB) boosted its second-quarter (Q2) net profit to RM90.84mil, up 19.3% from a year earlier, mainly by improving its cost-efficiency.

The brewer told Bursa Malaysia that during the three months to Dec 31, 2015, it phased certain brand advertising and promotion investments, which will take place in the coming months. The company also achieved higher sales to retailers.

GuinnessDespite higher sales driven by the Chinese New Year sell-in (sale to retailers), GAB’s revenue growth was marginal at 0.7% to RM524.55mil. “The underlying growth was partially off-set by the replacement of sales tax by the goods and services tax,” it explained.

GAB managing director Hans Essaadi said in a press statement: “Profit in the last quarter was largely due to our strategic commercial initiatives and taking the ongoing cost management practices to the next level. The excellent anti-contraband work carried out by the Government also helped our bottom line.”

However, he said GAB remained cautious in the year ahead despite favourable growth.

“We are confident GAB’s strong fundamentals will continue to help us maintain our leading market position in Malaysia. However, we are concerned that consumer sentiment may remain weak in 2016 in a challenging and changing environment,” he said.

“In view of the challenging year ahead, we will continue to focus on delivering key strategies for the financial year, whilst staying agile to face the changing environment. Backed by a resilient first six months performance, we remain cautiously optimistic about delivering a good performance for FY2016.”

Its half-year net profit rose by 17.% to RM153.94mil on 1.7% higher revenue of RM929.55mil.

In this challenging environment, GAB said, it strived to be innovative in its offerings.

In the last six months, the company launched four new variants -- Tiger White, Smirnoff Ice Black and limited edition offerings, Tiger Radler Mandarin Orange and Strongbow Red Berries. A limited edition packaging, Heineken Spectre, was also introduced.

On Nov 25 last year, GAB changed its financial year from June 30 to Dec 31. As a result, the financial statements for 2016 will be for a period of 18 months, beginning July 1, 2015 and ending Dec 31, 2016.

GAB, which is celebrating its 50th anniversary this year, has declared a special dividend of 30 sen per 50-sen share to commerate the occasion, on top of the interim dividend of 20 sen for this financial year. The dividend is payable on April 15.

GAB shares closed 10 sen higher at RM13.08 on Tuesday.

20 Янв. 2016

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