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Russia: Positions of Brewing Companies

The review contains an analysis of interim performance of brewers in the first half of 2019. There are rather dynamic changes behind a modest industry growth. Baltika is again experiencing a stage of volumes and market share slid due to competition with AB InBev Efes. Because of the price competition and presence expansion in the modern trade company #2. has come close to the leading position. At the same time sales of Heineken Russia have continued growing which makes the premium part of the portfolio heavier. The market premiumization trend had been also confirmed by import brands. MBC and Zavod Trekhsosenskiy have been the most successful among federal market players. The market share of independent regional brewers and Ochakovo have continued falling as they are being squeezed out by the market leaders at their competitive fields.

Ukrainian beer market 2019: companies and brands

In 2019 beer production and market have been still fluctuating about zero point. However, the past season was successful for brewers judging by the sales profitability. The price mix has improved due to rapid general market premiumization, as well as its particular aspect, the growth of import beer sales. By the season end AB InBev Efes improved its positions considerably. It turned out that consumers had not forgot Efes brands that had to leave the market, but started to recover rapidly. Against the stagnating market that meant sales decline of other companies, in the first place Carlsberg Group that most of all beneficiated from Efes exiting the market. PPB turned out to be stable to branding activity of its competitor and Obolon kept the same volumes and at the moment it is the absolute leader of the economy segment. The share growth of independent producers took place thanks to leading craft breweries, that so far do not have a big market weight, but they are rapidly gaining it.

Brewing industry in Kazakhstan 2019

During the first half of 2019, the majority of Kazakh brewers made their contribution into positive dynamics. Yet it was companies of the lower division, not the two transnational leaders that raised their production and sales. The shares of draft beer and aluminum can which is rapidly squeezing glass bottle out of the market, have been growing. The price segmentation has remained stable despite the substantial rise of retail prices and fluctuations of brand market shares, while the borders between segments have become blurred. The main events in the industry have been: the announced revision of the beer excise policy, launch of BeerKhan brand in the strong beer segment, and most important – purchasing assets of Shymkentbeer by Arasan.

Russia. The range of alcohol in restaurants can be halved

Since the beginning of the year, HoReCa establishments cannot resell alcohol purchased at retail, not at wholesalers.

Since 1 January 2016, with the expansion of the scope of the USAIS, the restaurants and cafes have lost the ability to legally purchase alcohol at retail stores and sell it. Igor Bukharov, the Chairman of the Federation of restaurateurs and hoteliers, explained this to Izvestia.

According to him, the USAIS system allows the registration of alcohol purchase by catering only at the company-wholesaler. The alcohol purchased at retail trade for selling at the restaurant drops out of the accounting system and would be considered by competent authorities as counterfeit. Also, HoReCa establishments of the same network lost the ability to reallocate the deliveries of alcohol from one place to another.

Alexei Nebolsin, the representative of “Opora Rosii”, is convinced that the range of alcohol in catering could decrease by 30-50%. “HoReCa turned out to be the least prepared for the introduction of the USAIS. First, only on 16 December they received an official letter from Rosalkogolregulirovaniy informing that they, like the retail trade, have to connect to the system. Second, HoReCa unlike stores has never formed a large stockpiles of alcoholic beverages,” Nebolsin explained the reasons of the upcoming shortage.

The USAIS system has no possibility to account the purchase of a bottle sold in a retail store. Small regional restaurants and cafes that provide the diversity only due to the purchase of alcohol in retail have serious problems with the purchase of alcohol. According to him, there are restaurants where wholesale suppliers do not even reach.

According to the Federation of restaurateurs and hoteliers, alcoholic products take up 40-50% in the turnover of cafes and restaurants and 80% in the turnover of bars. About 3% of the alcohol is realized though the catering.

Rosalkogolregulirovanie reported to “Izvestia” that according to the rules of the USAIS, HoReCa, which is retail, did not have the right to purchase alcohol from other retailers before.
We remindl that the USAIS that has been implemented in the production of strong alcoholic drinks since 2006 to account the production of alcoholic beverages. The USAIS helps to control the charging of excise duty as well as impedes the implementation of counterfeit goods.

20 Янв. 2016



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