The trend of complication of Russian beer market is going on and in several directions at the same time. The range has got wider, the import and small segments are growing, namely craft beer, alcohol-free beer and special flavor beer. At the same time, all ex-mega brands and light lagers by Russian brewers are experiencing a decline of their shares. AB InBev Efes, Heineken, MBC and Pivzavod Trekhsosenskiy have exceeded the market, Carlsberg was developing slower than the market and Ochakovo as well as some other mid-sized breweries have been cutting down their volumes. To a big extent brewers’ performance was connected to their ability to reach agreement with networks, sacrifice their margin and enter new markets. Craft brewers are facing a serious danger of producers’ registration introduction – de facto licensing. ...
The global outlooks of the legal market of cannabis are excellent. It is possible to simultaneously imagine dry law repeal and craft brewing boom but not in one but in several consumer categories. For alcohol is contained in liquids and cannabis derivatives can be in three physical forms. The value of legal market of cannabis and its products can reach 10% of the world beer market in five years, and in 2030-2040 even reach the same scope provided the current rates of legalization and development of market infrastructure remain at the same level. Cannabinoids are actively integrating into the food industry from chewing gum to beverages deforming the pharmaceutical and alcohol markets, they influence the trends of healthy lifestyle and beauty. ...
Beer market of Kazakhstan acquired both traits of East European countries and South Eastern Asia taking a transitional position between them by many criteria and consumption style. Yet there is a positive trend in beer production which differs Kazakhstan from most of the neighboring countries. The market has remained consolidated in the hands of two international players because of its small size. However, it faces dynamic processes such as fast growth of draft beer sales, up and downs of regional companies and Carlsberg Group’s ultimate expansion. Excessive mainstream segment has declined over the recent years, yet, Zhigulevskoe and national brands with regional links have yielded their positions to a range of new products. In our review special attention was paid to regional analysis of the markets. In 14 regions of Kazakhstan we compared the companies’ positions, the market price segmentation and DIOT channel development. Besides we have compared the beer market of Kazakhstan to neighboring countries. ...
Vietnam’s beer output rises 4.7 percent to 3.4bn liters in 2015
Including the 2015 figures, the Vietnamese brewery industry achieved an average of seven percent in annual growth between 2011 and 2015, the VBA said.
Currently, there are approximately 129 brewery production facilities across the country, many of which are large-scale plants with an annual capacity of 200 to 400 million liters, such as the Cu Chi Brewery Plant under Saigon Beer-Alcohol-Beverage JSC (Sabeco), the Vietnam Brewery Plant in Ho Chi Minh City, and the Me Linh Brewery Plant under Hanoi Beer-Alcohol-Beverage JSC (Habeco) in Hanoi.
According to the VBA, the total annual capacity of the local beer industry has to this point reached about 4.8 billion liters.
Vietnam currently imports about three million liters of beer and exports 70 million liters per year.
With regard to wine, about 162 industrial wine production plants nationwide produce roughly 70 million liters on a yearly basis, and the production of homemade wine for local consumption is estimated at over 200 million liters per year, according to the VBA.
Regarding beverages, the country’s output reached 4.8 billion liters in 2015, growing 8.38 percent on average in the 2011-15 period, the VBA said.
By the end of last year, Vietnam had had nearly 1,833 beverage production facilities with a combined annual capacity of over five billion liters.
Soft drinks and fruit juices experienced a high growth rate, making up 85 percent of the market share of beverages, while mineral water accounted for about 15 percent.
Using the 2015 results, the VBA has set ambitious targets for 2020, including producing 4-4.25 billion liters of beer per year, 8.3-9.2 billion liters of beverages per year, and 320-360 million liters of wine per year.
Vietnam is considered a highly potential market for both local and foreign brewers with an annual capacity of 3.1 billion liters, and a goal of 4-4.25 billion liters by 2020 following a plan set by the VBA.
It is also a market where competition is fierce between local and foreign rivals.
Masan Consumer Holdings, one of the biggest Vietnamese producers of fast-moving consumer goods under Masan Group, last month officially began operating its VND1.6 trillion (US$70.4 million) beer plant in the Mekong Delta province of Hau Giang, one day after entering into a massive deal with a Thai conglomerate.
The Masan Brewery HG plant, which covers 14.6 hectares in Nam Song Hau Industrial Park in Chau Thanh District, will help increase Masan Consumer Holdings Brewery’s capacity from 50 million liters to 150 million liters a year to keep up with rising demand.
Masan entered the beer market in September 2014 with Su Tu Trang (White Lion) beer products.
Last month, Masan also reached a $1.1 billion deal enabling a Thai brewery conglomerate to own a 25 percent stake in Masan Consumer Holdings and 33.3 percent of Masan Brewery.
The strategic cooperation between Masan and Singha Asia Holdings Pte Ltd of Thailand, which will reduce the ownership of Masan Consumer Holdings in Masan Brewery to 66.7 percent, is expected to be completed this month.
The two parties said the agreement will allow Masan and Singha to immediately expand their market from national to regional scales, with a focus on inland ASEAN countries, including Vietnam, Thailand, Myanmar, Cambodia and Laos, which have 250 million consumers in total.
Singha is a member company of the Group Boon Rawd Brewery, a Thai brewery established in 1933. Today Group Boon Rawd Brewery is the owner of a wide range of products with brands like Singha, Leo, B-ing, Purra, and Sanvo produced by its 50 affiliates.
Masan said the deal would help bring the total value of the company to $4.2 billion, up from its current VND56 trillion ($2.46 billion) capitalization on the Ho Chi Minh City Stock Exchange.
A report from the Ministry of Industry and Trade, seen by Reuters last month, revealed that Vietnam's biggest state-run brewer Sabeco does not wish to sell a major stake to a foreign shareholder.
The report was prepared for a meeting, to which no foreign media were invited, between ministry officials and heads of some state-owned enterprises, including Sabeco, on December 21, Reuters reported.
Vietnam, which consumes three billion liters annually, is currently the third-biggest beer market in Asia, after China and Japan.
In 2015, reports that the government will divest from many local beer firms captured the attention of a large number of foreign firms that do not want to miss the opportunities present in the 90-million-strong Southeast Asian country.
Many foreign brewers, like SABMiller, Kirin Brewery, Asahi Breweries, Asia Pacific Breweries, spoke publicly about their intention to become strategic partners of Sabeco after the trade ministry announced the government’s divestment plan.
Among them, Thai Beverage wanted to buy a 53 percent stake in Sabeco with several billion U.S. dollars, and Singha Corp also showed their intention to jump on the Sabeco bandwagon.
Currently, Sabeco’s market share is about 46 percent, while 17.3 percent is held by another state-run brewer, Habeco, and 18.2 percent is grabbed by Vietnam Brewery Limited, which produces and imports many products, including Heineken and Tiger.
20 Янв. 2016