Where is the non-alcoholic beer market heading to? Companies and brands. Baltika as a democratic leader. Heineken – how do you shake up the market and shove up the competitors. AB InBev Efes – premium corner. Non-alcoholic import beer. Non-alcoholic beer - Who drinks it? General conclusions. Summer beer. ...
“Catalogue of Russian Beer Producers 2020” includes 1285 businesses ranging from large subsidiaries of international companies to rather small restaurant and craft breweries.This issue has 171 more breweries compared to 2018 (155 business have been excluded and 326 have been included).Starting from 2019, FTS has been publishing data on excise payments by brewers (delayed by 1.5 years), that can be translated into beer equivalent for most of producers.Depending on the volumes, we ranked the brewers that provided information by 6 groups (see pic.). At one end of the production spectrum there are 2/3 of breweries outputting less than 10 thousand decaliters. Their net share amounts to as little as 0.2% of the total beer output volume. On the other end there are 6 federal groups accounting for almost 80%. ...
Dmitry Nekrasov’s Philosophy — on the Past, Present and Future of Ukrainian Brewing IndustryA meeting with Dmitry Nekrasov always turns into a training course: “Introduction to brewing business“. We are talking to a clever “playing trainer“ a person that can be called a godfather of the Ukrainian craft. He has a dozen of successful projects to his name. Dmitry told us about craft beer in Ukraine, on market cycles, on specifity of operating in retail and HoReCa, on union of Ukrainian brewers and certainly, how a brewery of his own, First Dnipro Brewery is doing.
The market of import beer in Russia: review and databasesThe market of import beer is rapidly growing and changing. But while in the past years it was growing due to brands variety, in 2019 major and affordable brands from TOP-10 were developing actively. It seems that the fact of a brand origin from far abroad counties, even if it is not well known but has moderate price and good distribution provides for million liters of sales in the territory of Russia. Among distributors AB InBev Efes was far behind, yet the role of Baltika and suppliers of the second row got more important. The boom of German brands was followed by stagnation of import from other traditional regions (and Belarus) instead the supplies from Mexico, Lithuania and Asian countries grew considerably.
China. Consumers swap mass-produced local beers for imports and local craft beers
Now, one of Jin’s bars, NBeerPub, tucked away in a laid-back part of Beijing’s old town, buzzes with young Chinese customers ordering imports like Delirium Tremens, Lindemans Framboise and Brewdog Punk IPA. Jin even sold a bottle of Brewmeister Snake Venom, a high-alcohol barleywine-style beer from Scotland, for about 2,700 renminbi, or more than $420.
“Slowly, Chinese people have more money in their pocket,” Jin, 43, said in his apartment, where over 6,000 bottles from more than 60 countries filled the shelves. “After they have money, some want something better in terms of taste as well as lifestyle, especially young people.”
As tastes rapidly change, Chinese consumers are swapping mass-produced local beers for imports and local craft beers.
It is the type of opportunity that is at the heart of Anheuser-Busch InBev’s $106 billion deal to buy SABMiller, its rival global brewer. While major markets in Europe and the United States have been sluggish, developing markets like China offer a growing customer base and the potential for a stronger profit.
The Chinese middle class is swelling with young, affluent professionals who are more willing to spend money on brands and who are experienced travelers looking for a taste of other countries back home. And in China, most beer is still considered affordable. So sales have held up relatively well even as wine, the Chinese spirit baijiu and other more expensive liquors have been hit by the country’s anti-corruption crackdown and the slowing economy.
“It’s an escape route from maturity in the West,” said Spiros Malandrakis, a senior analyst of alcoholic drinks at the research firm Euromonitor International, referring to the established markets of the United States and Europe.
In China, Anheuser-Busch InBev and SABMiller are betting on premium products.
The two beer behemoths were among the first international entrants into China in the 1990s and initially teamed with local brewers. At the time, domestic breweries produced beer of inconsistent quality, but they were quickly multiplying, and consumption was soaring along with disposable incomes.
SABMiller took a 49 percent stake in a joint venture that makes Snow, which is now China’s best-selling beer brand. Anheuser-Busch InBev has since bought Harbin and Sedrin, two other top domestic brands. Together, the international brewers account for about one-third of the overall beer market in China.
As they pursue a merger, given their dominance, Anheuser-Busch InBev and SABMiller are expected to prune their portfolio in China to keep regulators happy, though it remains unclear where the trimming will be done. Some analysts think they would be able financially to justify the sale of a big domestic brand like Snow, since the market is moving toward premium offerings.
“They might be forced to divest, but it might not be the end of the world for them, because Snow is not necessarily the price point for them,” said Shaun Rein, founder of China Market Research in Shanghai. “Consumers are looking for better quality.”
When the deal was announced, Anheuser-Busch InBev said it would “promptly and proactively” resolve any regulatory issues in China.
The focus follows the shift in the market in recent years.
Imports have swiftly grown to 1.4 billion renminbi (around $220 million) in 2013, from 335 million renminbi in 2009. But the total volume of beer sales in China has dipped of late.
Homegrown craft beers are gaining favor. Beijing is home to about half a dozen microbreweries, and others have popped up in cities across China.
At the Jing-A Brewing Taproom in Beijing, the owners, transplants from Connecticut and Toronto, serve American-inspired beers with local flair, including Worker’s Pale Ale, Airpocalypse Double IPA and Mandarin Wheat.
Ji Chen, a banker, developed a taste for fine beer as a student in Belgium. When he returned to China, Chen, now 28, started buying imported beer at the supermarket and hanging out at brew pubs.
“I don’t think it’s expensive,” he said, sipping the Flying Fist IPA at Jing-A. “If you go out to drink at a bar, you would have to spend this much for any drink you get. And craft beers here are of good quality.”
The high-end varieties can fatten a company’s bottom line.
More than 30 percent of sales under the Snow brand are in the premium segment, including Snow Draft and Snow Brave the World, according to SABMiller’s annual report. The brands Anheuser-Busch InBev markets as premium in China, which include Budweiser, Corona, Stella Artois and Hoegaarden, make up nearly a quarter of its sales by volume.
“All of this premiumization and trading up is the biggest revenue driver of our industry,” Jean Jereissati, Anheuser-Busch InBev’s China president, said at an investor seminar in September. “And it is very relevant for our company.”
Anheuser-Busch InBev and SABMiller are digging deep into their cooler of longtime brands in the hope of attracting more discerning customers. In part, they are promoting the provenance of their brands.
When Budweiser Supreme was introduced, the company projected a video detailing the recipe’s origins and ingredients onto a giant bottle in various Chinese cities. Against a striking soundtrack, the company described how the beer had the “rich aroma of wheat malt flavor and aristocratic bearing.”
Lifestyle, too, is major selling point.
Other advertisements featured Budweiser Supreme being poured in a restaurant by a waiter wearing white gloves. In the summer, women in their 20s, wearing dresses with Corona or Budweiser logos and sometimes long white boots, were often seen milling around the bars and chatting with customers in the upscale Sanlitun area of Beijing.
“They put a lot of money into the marketing, the heritage — all those things make consumers pay more for it,” said Jonny Forsyth, a global drinks analyst at Mintel, a research firm. “That’s what’s been missing in China. Younger people are more receptive to it.”
The message is getting through to consumers, who are increasingly willing to pay for beer.
At Heaven Supermarket, a store and bar with a backpacker vibe, Chen Jing, 30, browsed through the imported beer with her boyfriend, both of them clutching beers that cost about 50 renminbi each, or nearly $8. A bottle of Snow from the grocery store next door cost just 1.9 renminbi, or about 30 cents.
Most of the bottles going through the checkout at Heaven are overseas varieties like Hoegaarden, Corona and Budweiser, selling for 15 renminbi. And the store, across the road from a Rolls-Royce and Bentley dealership, is not short of people perusing more expensive beers, which can cost up to 100 renminbi, or about $15.
Chen started drinking foreign beer after vacationing around China and Southeast Asia. She has taken such a liking to the beer culture that she is planning a holiday in Belgium.
“I would rather be spending money on few quality beers than buying lots of cheap beers and feeling full and headachy,” she said. “It’s more about the lifestyle I choose than simply drinking.”
21 Янв. 2016