The trend of complication of Russian beer market is going on and in several directions at the same time. The range has got wider, the import and small segments are growing, namely craft beer, alcohol-free beer and special flavor beer. At the same time, all ex-mega brands and light lagers by Russian brewers are experiencing a decline of their shares. AB InBev Efes, Heineken, MBC and Pivzavod Trekhsosenskiy have exceeded the market, Carlsberg was developing slower than the market and Ochakovo as well as some other mid-sized breweries have been cutting down their volumes. To a big extent brewers’ performance was connected to their ability to reach agreement with networks, sacrifice their margin and enter new markets. Craft brewers are facing a serious danger of producers’ registration introduction – de facto licensing. ...
The global outlooks of the legal market of cannabis are excellent. It is possible to simultaneously imagine dry law repeal and craft brewing boom but not in one but in several consumer categories. For alcohol is contained in liquids and cannabis derivatives can be in three physical forms. The value of legal market of cannabis and its products can reach 10% of the world beer market in five years, and in 2030-2040 even reach the same scope provided the current rates of legalization and development of market infrastructure remain at the same level. Cannabinoids are actively integrating into the food industry from chewing gum to beverages deforming the pharmaceutical and alcohol markets, they influence the trends of healthy lifestyle and beauty. ...
Beer market of Kazakhstan acquired both traits of East European countries and South Eastern Asia taking a transitional position between them by many criteria and consumption style. Yet there is a positive trend in beer production which differs Kazakhstan from most of the neighboring countries. The market has remained consolidated in the hands of two international players because of its small size. However, it faces dynamic processes such as fast growth of draft beer sales, up and downs of regional companies and Carlsberg Group’s ultimate expansion. Excessive mainstream segment has declined over the recent years, yet, Zhigulevskoe and national brands with regional links have yielded their positions to a range of new products. In our review special attention was paid to regional analysis of the markets. In 14 regions of Kazakhstan we compared the companies’ positions, the market price segmentation and DIOT channel development. Besides we have compared the beer market of Kazakhstan to neighboring countries. ...
Myanmar. Tuborg turnaround for Carlsber
“In light of the claims of the relatives of the late Sayar Myoma Nyein and the general debate about the use of "တူးပို့" in the market of Tuborg Beer we will discontinue the use of this spelling,” the brewer said in a statement dated January 19.
The firm chose the name, which is pronounced Tu Po, when it launched sales of locally-brewed Tuborg early last year. But the Myanmar term is also the name of a well-known song by famous composer Sayar Myoma Nyein, who died in 1955.
The song is played regularly during mass street celebrations of the Thingyan water festival, an occasion when beer sales soar.
U Shun Myaing, Sayar Myoma Nyein’s son, told The Myanmar Times that Carlsberg had met with him to request permission to use the term, but he refused.
Carlsberg could not be reached for comment.
“I denied [permission] but they used [it anyway],” he said yesterday. The firm had used a term with “beautiful” and “cultural” meaning as the name of a beer, U Shun Myaing said.
The family told a news conference on January 15 that they had intended to take Carlsberg to court over its use of the word. They claimed that its use insulted the cultural festival of Thingyan.
The Myanmar Times understands that the firm was confident such a suit would not have been successful under Myanmar law.
Nevertheless the dispute – widely discussed on social media where the family received public expressions of support – illustrates how giant multi-nationals have to tread carefully in a country renowned for its religious and cultural sensitivities, regardless of the strength of trademark and copyright laws.
U Shun Myaing told The Myanmar Times that the family would no longer pursue a lawsuit. The family accepted the change, but felt that Carlsberg should have addressed a response to them, rather than issuing a press release.
The brewer is taking “immediate steps to implement the necessary modifications” and hopes to have these made by Thingyan, the press release said.
Carlsberg will use the original Danish brand name Tuborg to market the beer in Myanmar.
“We respect Myanmar sentiment and we remain committed to fair and transparent business practices in the Myanmar market,” the company said.
21 Янв. 2016