Relaunched Sapporo beer gaining popularity in Vietnam

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The sales of Sapporo Brewery have reached 150-200% of the value of this indicator for the same period last year, two months after the launching of a new beer in the Vietnamese market.

In November 2015, the well-known to Vietnamese consumer re-designed products came into the market. Sapporo has changed a colour of packaging of Premium beer 330 ml from golden to silver, and improved the taste and aroma of the drink.

For those who were not familiar with the company’s activity in Japan, the new beers came as surprise, because Vietnam is not accustomed to innovation in the field of alcoholic beverages. According to Mikio Masawaki, CEO of Sapporo Vietnam, the company’s goal was to guess the tastes of consumers of premium beer in Vietnam, as it is a segment with great potential.

The company believes it is a big achievement that the sales of beer have increased sharply to 150-200% two months after the release of a new product, compared to the same period last year. In 2016 Sapporo plans to expand the distribution of the brand from 4000 to 7000 outlets. Currently, the distribution geography of Sapporo covers Hanoi and Danang, Nha Trang, Da Lat.