The global outlooks of the legal market of cannabis are excellent. It is possible to simultaneously imagine dry law repeal and craft brewing boom but not in one but in several consumer categories. For alcohol is contained in liquids and cannabis derivatives can be in three physical forms. The value of legal market of cannabis and its products can reach 10% of the world beer market in five years, and in 2030-2040 even reach the same scope provided the current rates of legalization and development of market infrastructure remain at the same level. Cannabinoids are actively integrating into the food industry from chewing gum to beverages deforming the pharmaceutical and alcohol markets, they influence the trends of healthy lifestyle and beauty. ...
Beer market of Kazakhstan acquired both traits of East European countries and South Eastern Asia taking a transitional position between them by many criteria and consumption style. Yet there is a positive trend in beer production which differs Kazakhstan from most of the neighboring countries. The market has remained consolidated in the hands of two international players because of its small size. However, it faces dynamic processes such as fast growth of draft beer sales, up and downs of regional companies and Carlsberg Group’s ultimate expansion. Excessive mainstream segment has declined over the recent years, yet, Zhigulevskoe and national brands with regional links have yielded their positions to a range of new products. In our review special attention was paid to regional analysis of the markets. In 14 regions of Kazakhstan we compared the companies’ positions, the market price segmentation and DIOT channel development. Besides we have compared the beer market of Kazakhstan to neighboring countries. ...
Beer market of Russia 2018
- General market picture
- Foreign trade setting records
- Demography as challenge to branding
- Aged consumer
- Declining of youth brands
- Nostalgia on trend
- DIOT feels at home
- 5.0 Original is the new face of import
- Positions of Market Leaders
- Carlsberg Group
- AB InBev Efes
- AB InBev
Ukrainian beer market 2018
- Better than yesterday
- Performance by value
- Positions of Ukrainian brewers
Relaunched Sapporo beer gaining popularity in Vietnam
In November 2015, the well-known to Vietnamese consumer re-designed products came into the market. Sapporo has changed a colour of packaging of Premium beer 330 ml from golden to silver, and improved the taste and aroma of the drink.
For those who were not familiar with the company’s activity in Japan, the new beers came as surprise, because Vietnam is not accustomed to innovation in the field of alcoholic beverages. According to Mikio Masawaki, CEO of Sapporo Vietnam, the company’s goal was to guess the tastes of consumers of premium beer in Vietnam, as it is a segment with great potential.
The company believes it is a big achievement that the sales of beer have increased sharply to 150-200% two months after the release of a new product, compared to the same period last year. In 2016 Sapporo plans to expand the distribution of the brand from 4000 to 7000 outlets. Currently, the distribution geography of Sapporo covers Hanoi and Danang, Nha Trang, Da Lat.
21 Янв. 2016