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4-2017

Global hop market

A local alternative to mass beer suggested by independent brewers has been successful and is now altering the global market. Beer is becoming more diversified, so transnational companies have to accept the new game rules and to switch focus to young and fast growing markets. All these processes increased the demand for aroma and bitter hop as well as their acreage expansion on two continents. However now there appeared a downward trend of alcohol consumption in the world, so even special sorts can soon turn to be sufficient. In this connection the dynamic American hop market is already facing some problems. EU hop producers have become more cautious, they are not racing to exceed the demand and look forward with more confidence, judging by the contract terms. 

Hop Market in Russia

Germany still dominates the Russian market, yet over the recent two years one has been able observe a continuous success of Czech hop suppliers. Their expansion and growing popularity of hops from the United States became the drivers of supplies growth in 2016 despite the preceding modest harvest crop in the EU, as well as the factor of relative stability in 2017. In this connection, in 2017, the ratio of the varieties continued to shift towards the aroma ones, and the supplies of Magnum hop and other alpha varieties were reduced. However, the import of bitter hop pellets is partially replaced by extracts, especially from the major beer manufacturers. Total volumes of alpha acid supplies, according to our estimation, decreased by approximately 5% and returned to the level of 2015. Barth Haas Group continues dominating the hop products market; HVG also increased its weight. At the same time, Morris Hanbury significantly reduced the supplies in 2017.

Asian giants still in running for beer brands

Asahi and Thai Beverage, the maker of Chang beer, were notified this week that they had qualified for the next round of bidding in Anheuser-Busch InBev’s €2.5 billion auction of the Peroni, Grolsch and Meantime beer brands.

Japan’s biggest brewer and a Thai rival are competing with at least four private equity firms to buy the Peroni, Grolsch and Meantime beer brands from Anheuser-Busch InBev.

Japan’s Asahi Breweries and Thai Beverage, the maker of Chang beer, were notified this week that they had qualified for the next round of bidding in the €2.5 billion auction. The brands are being sold to ease regulatory concerns over AB InBev’s £70 billion takeover of rival SABMiller.

Bain Capital, PAI Partners and EQT are among the buyout groups still in the running, according to several people following the process. The private equity bidders may struggle against Asahi and ThaiBev, which potentially have access to cheaper funding.

22 Янв. 2016

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