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Global hop market

A local alternative to mass beer suggested by independent brewers has been successful and is now altering the global market. Beer is becoming more diversified, so transnational companies have to accept the new game rules and to switch focus to young and fast growing markets. All these processes increased the demand for aroma and bitter hop as well as their acreage expansion on two continents. However now there appeared a downward trend of alcohol consumption in the world, so even special sorts can soon turn to be sufficient. In this connection the dynamic American hop market is already facing some problems. EU hop producers have become more cautious, they are not racing to exceed the demand and look forward with more confidence, judging by the contract terms. 

Hop Market in Russia

Germany still dominates the Russian market, yet over the recent two years one has been able observe a continuous success of Czech hop suppliers. Their expansion and growing popularity of hops from the United States became the drivers of supplies growth in 2016 despite the preceding modest harvest crop in the EU, as well as the factor of relative stability in 2017. In this connection, in 2017, the ratio of the varieties continued to shift towards the aroma ones, and the supplies of Magnum hop and other alpha varieties were reduced. However, the import of bitter hop pellets is partially replaced by extracts, especially from the major beer manufacturers. Total volumes of alpha acid supplies, according to our estimation, decreased by approximately 5% and returned to the level of 2015. Barth Haas Group continues dominating the hop products market; HVG also increased its weight. At the same time, Morris Hanbury significantly reduced the supplies in 2017.

China. Shares tank on weak sales report

China Resources Beer (Holdings) fell sharply here during Thursday trading as China's largest brewer reported dismal sales numbers for the latter half of 2015.

The stock plunged 14.1% to close at 12.54 Hong Kong dollars ($1.64).

China Resources Beer announced during the noon break that sales slipped 5% from a year earlier to HK$15.2 billion during the July-December half. The company sold 5.43 million kiloliters of beer during that period.

In 2014, the Chinese beer market shrank compared with the previous year for the first time since 1998, when data was first collected. The contraction happened amid a slowing economy and austerity measures. Due to those trends, the company's chief financial officer has indicated that volume sales may diminish.

However, China Resources Beer had remained resilient in the Hong Kong market relative to other mainland-linked stocks, which have tanked recently. The sales report may have been the final straw driving investors to take profits.

22 Янв. 2016



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