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3-2019

Russia: Positions of Brewing Companies

The review contains an analysis of interim performance of brewers in the first half of 2019. There are rather dynamic changes behind a modest industry growth. Baltika is again experiencing a stage of volumes and market share slid due to competition with AB InBev Efes. Because of the price competition and presence expansion in the modern trade company #2. has come close to the leading position. At the same time sales of Heineken Russia have continued growing which makes the premium part of the portfolio heavier. The market premiumization trend had been also confirmed by import brands. MBC and Zavod Trekhsosenskiy have been the most successful among federal market players. The market share of independent regional brewers and Ochakovo have continued falling as they are being squeezed out by the market leaders at their competitive fields.

Ukrainian beer market 2019: companies and brands

In 2019 beer production and market have been still fluctuating about zero point. However, the past season was successful for brewers judging by the sales profitability. The price mix has improved due to rapid general market premiumization, as well as its particular aspect, the growth of import beer sales. By the season end AB InBev Efes improved its positions considerably. It turned out that consumers had not forgot Efes brands that had to leave the market, but started to recover rapidly. Against the stagnating market that meant sales decline of other companies, in the first place Carlsberg Group that most of all beneficiated from Efes exiting the market. PPB turned out to be stable to branding activity of its competitor and Obolon kept the same volumes and at the moment it is the absolute leader of the economy segment. The share growth of independent producers took place thanks to leading craft breweries, that so far do not have a big market weight, but they are rapidly gaining it.

Brewing industry in Kazakhstan 2019

During the first half of 2019, the majority of Kazakh brewers made their contribution into positive dynamics. Yet it was companies of the lower division, not the two transnational leaders that raised their production and sales. The shares of draft beer and aluminum can which is rapidly squeezing glass bottle out of the market, have been growing. The price segmentation has remained stable despite the substantial rise of retail prices and fluctuations of brand market shares, while the borders between segments have become blurred. The main events in the industry have been: the announced revision of the beer excise policy, launch of BeerKhan brand in the strong beer segment, and most important – purchasing assets of Shymkentbeer by Arasan.

India. Beer packs a punch in Delhi this winter

Come winter, Delhiites would typically reach for a bottle of rum to stay warm. In the summers, they would opt for a chilled can of beer.

Maybe it is the unusually warm winter this time or changing tastes, but Delhiites are turning this notion on its head.

Beer sales have seen an exponential growth this winter as compared to the last season. The sale of rum, on the other hand — the quintessential ‘winter drink’ — has actually seen a dip.

According to figures of alcohol sale in the Capital with the Delhi government’s Excise Department, sale of beer has gone up by 41.20 per cent between December 1, 2015, and January 15, 2016, as compared to sales between December 1, 2014 and January 15, 2015.

For the same period, the sale of rum has gone down by 2.30 per cent.

This winter has seen some unusual weather trends with the day temperatures hovering mostly around 20 degree Celsius and the characteristic dense fog largely missing.

It is only recently that Delhi has started feeling the chill.

“The sale of rum has not been satisfactory this winter even though it is a popular drink during this season. With the weather now getting colder, we hope to see the held over stock finally moving,” said a Delhi-based liquor distributor.

Beer consumption in India

In another interesting trend, the sale of alcopops like Breezers that have low alcohol content has seen a growth of 51.40 per cent.

Gin, a popular base for cocktails, has seen a huge spike of 100.9 per cent, while vodka, another popular cocktail base, has seen a jump of 32.63 per cent in sales.

In contrast, the traditionally popular whiskey has seen a growth of only 9.92 per cent. Overall, the sale of alcohol in Delhi has gone up by 18.16 per cent as compared to last winter.

Industry experts, however, ascribe the trend to changing taste of Delhiites more than the warm winter.

“The trend is changing and discerning customers, who have travelled all over the world have more choices available that they can pick from. People are becoming more conscious about their choice and prefer drinks with low alcohol content,” said Prakul Kumar, Secretary General, National Restaurant Association of India.

Mr. Kumar said traditional notions about winter and summer drinks are changing due to availability.

“Ten years ago, there were a couple of brands of whiskey and IMFL and some brands of beer. The amount of choice available now is phenomenal. People have travelled and they have tastes. Instead of two, they have a choice of 50 available before them,” he said.

“Beer is an entry-level drink and, in my opinion, this just shows that a lot more people are now drinking. Rum is a drink that you graduate to and no one starts drinking with rum,” said Atul Kapur, a partner at QBA.

“A lot more brands of beer are available now and it is not considered alcohol, per say. It is also a day time drink as compared to say whiskey or rum,” said Mr. Kapur, “Beer is the future.”

22 Янв. 2016

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