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3-2019

Russia: Positions of Brewing Companies

The review contains an analysis of interim performance of brewers in the first half of 2019. There are rather dynamic changes behind a modest industry growth. Baltika is again experiencing a stage of volumes and market share slid due to competition with AB InBev Efes. Because of the price competition and presence expansion in the modern trade company #2. has come close to the leading position. At the same time sales of Heineken Russia have continued growing which makes the premium part of the portfolio heavier. The market premiumization trend had been also confirmed by import brands. MBC and Zavod Trekhsosenskiy have been the most successful among federal market players. The market share of independent regional brewers and Ochakovo have continued falling as they are being squeezed out by the market leaders at their competitive fields.

Ukrainian beer market 2019: companies and brands

In 2019 beer production and market have been still fluctuating about zero point. However, the past season was successful for brewers judging by the sales profitability. The price mix has improved due to rapid general market premiumization, as well as its particular aspect, the growth of import beer sales. By the season end AB InBev Efes improved its positions considerably. It turned out that consumers had not forgot Efes brands that had to leave the market, but started to recover rapidly. Against the stagnating market that meant sales decline of other companies, in the first place Carlsberg Group that most of all beneficiated from Efes exiting the market. PPB turned out to be stable to branding activity of its competitor and Obolon kept the same volumes and at the moment it is the absolute leader of the economy segment. The share growth of independent producers took place thanks to leading craft breweries, that so far do not have a big market weight, but they are rapidly gaining it.

Brewing industry in Kazakhstan 2019

During the first half of 2019, the majority of Kazakh brewers made their contribution into positive dynamics. Yet it was companies of the lower division, not the two transnational leaders that raised their production and sales. The shares of draft beer and aluminum can which is rapidly squeezing glass bottle out of the market, have been growing. The price segmentation has remained stable despite the substantial rise of retail prices and fluctuations of brand market shares, while the borders between segments have become blurred. The main events in the industry have been: the announced revision of the beer excise policy, launch of BeerKhan brand in the strong beer segment, and most important – purchasing assets of Shymkentbeer by Arasan.

China-UK. San Miguel Brewery Hong Kong signs beer distribution agreement with UK’s Shepherd Neame

The Hong Kong arm of the Philippines beer brand is introducing the products of the oldest brewery in England to the Macau market, Macau Business Daily reported on January 21.

San Miguel Brewery Hong Kong has reached an agreement with the English Brewery Shepherd Neame to distribute the English beer products ‘Spitfire’, ‘Whitstable Bay Pale Ale’ and ‘Whitstable Bay Blonde Lager’ in Macau and Hong Kong.

The contract was announced on January 21 and is effective until the end of 2018, according to information released by the Hong Kong arm of the Philippines-based multinational.

“The company believes that the distribution arrangement allows it to broaden its product brand portfolio and benefit from a growth in revenue in addition to the sales of the company’s own San Miguel products,” the board of the Hong Kong company explained.

Shepherd Neame is one of Great Britain’s oldest brewers. In spite of being an independent company, it exports beer to more than 35 countries under different brand labels with a production of around 281,000 brewers’ barrels a year.

For San Miguel Hong Kong, this is only one of the first deals to distribute products from other renowned international beer brands in Macau and Hong Kong.

“The Company is also currently in talks with other imported international premium/craft brands for the distribution of their products,” the Board of the company explained.

This initiative by San Miguel Hong Kong comes as part of a strategy to offset the net loss of HK$14.6 million (US$1.87 million) recorded for the first six months of 2015, justified by the termination of the distribution agreement with Anheuser-Busch InBev International, the company that sells beer products under the Budweiser, Corona and Stella Artois brands.

25 Янв. 2016

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