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Global hop market

A local alternative to mass beer suggested by independent brewers has been successful and is now altering the global market. Beer is becoming more diversified, so transnational companies have to accept the new game rules and to switch focus to young and fast growing markets. All these processes increased the demand for aroma and bitter hop as well as their acreage expansion on two continents. However now there appeared a downward trend of alcohol consumption in the world, so even special sorts can soon turn to be sufficient. In this connection the dynamic American hop market is already facing some problems. EU hop producers have become more cautious, they are not racing to exceed the demand and look forward with more confidence, judging by the contract terms. 

Hop Market in Russia

Germany still dominates the Russian market, yet over the recent two years one has been able observe a continuous success of Czech hop suppliers. Their expansion and growing popularity of hops from the United States became the drivers of supplies growth in 2016 despite the preceding modest harvest crop in the EU, as well as the factor of relative stability in 2017. In this connection, in 2017, the ratio of the varieties continued to shift towards the aroma ones, and the supplies of Magnum hop and other alpha varieties were reduced. However, the import of bitter hop pellets is partially replaced by extracts, especially from the major beer manufacturers. Total volumes of alpha acid supplies, according to our estimation, decreased by approximately 5% and returned to the level of 2015. Barth Haas Group continues dominating the hop products market; HVG also increased its weight. At the same time, Morris Hanbury significantly reduced the supplies in 2017.

India. Select FMCG shares trade weak; HUL, Dabur, Colgate hit 52-week low

Shares of fast moving consumer goods (FMCG) companies were trading lower in an otherwise firm market with prominent stocks like Hindustan Unilever (HUL), Dabur India, Colgate-Palmolive (India) and United Breweries from the index hit their respective 52-week lows on the BSE in intra-day trade.

ITC, Marico, Emami, Dabur India, Colgate-Palmolive (India) and United Breweries trading lower by 1% each on the BSE.

At 11:36 a.m. S&P BSE FMCG index was up marginally by 0.13%, while NSE FMCG index down 0.08% as compared to nearly 1% gain in the benchmark indices.

Thus far in 2016, HUL, Dabur India, Godrej Consumer Products, Britannia Industries, GlaxoSmithkline Consumer Healthcare and United Breweries seen their market price decline by an over 10% each till Friday. The S&P BSE FMCG index dipped 8% and S&P BSE Sensex fell 6.4% during the same period.

ITC was down 1% at Rs 306, after hitting intra-day low of Rs 304 on the BSE. The company’s cigarette revenues for the quarter ended December 2015 (Q3) grew 5.7% year-on-year (YoY), while FMCG growth moderated to 7.1% YoY on sluggish demand and supply disruptions caused by Chennai floods.

Weak demand - particularly in rural markets – coupled with a price deflationary environment and supply chain disruption caused by heavy rainfall and floods in Chennai impacted revenue growth, ITC said in a statement.

HUL was up 1.4% at Rs 783, recovering nearly 2% from its 52-week low of Rs 770 touched on BSE in early morning trade. Colgate-Palmolive (India) down 1% at Rs 871, also its 52-week low, ahead of its Q3 earnings tomorrow.

Revenue growth for large multinational FMCG companies would remain weak on back of decelerating rural demand and economic slowdown. Further the withdrawal of tax benefits would impact net sales growth, said Centrum Broking in Q3 preview.

According to Elara Capital, despite favorable contribution from a late festive season aiding Q3 sales, volume growth does not bring a lot of cheer to companies.

A late winter this year that impacted sales of winter products, along with floods in Chennai and closure of India- Nepal border affected sales of FMCG companies, the broking firm said in a report.

25 Янв. 2016



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