Beer market of Russia 2018
- General market picture
- Foreign trade setting records
- Demography as challenge to branding
- Aged consumer
- Declining of youth brands
- Nostalgia on trend
- DIOT feels at home
- 5.0 Original is the new face of import
- Positions of Market Leaders
- Carlsberg Group
- AB InBev Efes
- AB InBev
Ukrainian beer market 2018
- Better than yesterday
- Performance by value
- Positions of Ukrainian brewers
The beer market dynamics in Russia is approaching zero, yet major brewers are divided into those who developed considerably in 2017 and those who considerably reduced their volumes. For instance, company Efes has managed to substantially extend their sales due to restrained pricing policy and activity in the modern trade. Heineken has also demonstrated an excellent performance promoted by significant increase of advertisement budgets launching a non-alcohol sort of the title brand and unusual activity in the economy market segment. Carlsberg and AB InBev have been focusing on margins and lost a market share of their inexpensive brands. Serious dependence on PET package and mass enthusiasm about Zhigulevskoe have negatively impacted the most of big regional brewers, that have been for the first time pressed by the leaders in the key sales channels, especially in Volga and Central regions. In the small business there has been a noticeable slowdown in appearing of new restaurant breweries, yet the number of craft breweries has been growing rapidly. In 2018, the beer market is likely to grow a little, while the share of AB InBev Efes may decrease due to the integration. ...
“Catalogue of Russian Beer Producers 2018” includes 1070 businesses ranging from large subsidiaries of international companies to rather small restaurant and craft microbreweries.The catalogue includes 32 large breweries, 75 regional breweries, 693 industrial mini- and microbreweries as well as 270 restaurant breweries. ...
Thailand. Chang beer inks nationwide distribution deal in Cambodia
The Phnom Penh Post reported Friday that Lim Chhiv Ho, chairwoman of the Cambodian distributor of Corona beer, Johnny Walker and Moet Hennessey products, said the deal announced yesterday will help popularise Thailand's leading beer to a wider Khmer audience.
Chang has long been available in Cambodia via private importers, but has never had a nationwide distribution deal.
Hong Chear, owner of popular Khmer BBQ restaurant in Phnom Penh, told the paper he usually only sold Chang to older customers.
"The new generation does not drink much Chang these days," he said. "So it may not gain the same popularity after reintroduction to the market."
Mr Chear said locally produced Cambodia and Angkor beers were most popular, but he could see Chang rivalling Singapore's Tiger beer for the runner-up position.
For Attwood, Chang is replacing Heineken as its main beer product. The company was the sole distributor for Heineken until last summer when the brand's Asia-Pacific branch bought Cambodia Brewery Ltd to distribute the brand.
25 Янв. 2016