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3-2019

Russia: Positions of Brewing Companies

The review contains an analysis of interim performance of brewers in the first half of 2019. There are rather dynamic changes behind a modest industry growth. Baltika is again experiencing a stage of volumes and market share slid due to competition with AB InBev Efes. Because of the price competition and presence expansion in the modern trade company #2. has come close to the leading position. At the same time sales of Heineken Russia have continued growing which makes the premium part of the portfolio heavier. The market premiumization trend had been also confirmed by import brands. MBC and Zavod Trekhsosenskiy have been the most successful among federal market players. The market share of independent regional brewers and Ochakovo have continued falling as they are being squeezed out by the market leaders at their competitive fields.

Ukrainian beer market 2019: companies and brands

In 2019 beer production and market have been still fluctuating about zero point. However, the past season was successful for brewers judging by the sales profitability. The price mix has improved due to rapid general market premiumization, as well as its particular aspect, the growth of import beer sales. By the season end AB InBev Efes improved its positions considerably. It turned out that consumers had not forgot Efes brands that had to leave the market, but started to recover rapidly. Against the stagnating market that meant sales decline of other companies, in the first place Carlsberg Group that most of all beneficiated from Efes exiting the market. PPB turned out to be stable to branding activity of its competitor and Obolon kept the same volumes and at the moment it is the absolute leader of the economy segment. The share growth of independent producers took place thanks to leading craft breweries, that so far do not have a big market weight, but they are rapidly gaining it.

Brewing industry in Kazakhstan 2019

During the first half of 2019, the majority of Kazakh brewers made their contribution into positive dynamics. Yet it was companies of the lower division, not the two transnational leaders that raised their production and sales. The shares of draft beer and aluminum can which is rapidly squeezing glass bottle out of the market, have been growing. The price segmentation has remained stable despite the substantial rise of retail prices and fluctuations of brand market shares, while the borders between segments have become blurred. The main events in the industry have been: the announced revision of the beer excise policy, launch of BeerKhan brand in the strong beer segment, and most important – purchasing assets of Shymkentbeer by Arasan.

Thailand. Chang beer inks nationwide distribution deal in Cambodia

Thailand’s Chang beer will fill more mugs in Cambodia after inking an exclusive distribution contract with the country’s Attwood Import and Export.

The Phnom Penh Post reported Friday that Lim Chhiv Ho, chairwoman of the Cambodian distributor of Corona beer, Johnny Walker and Moet Hennessey products, said the deal announced yesterday will help popularise Thailand's leading beer to a wider Khmer audience.

Chang has long been available in Cambodia via private importers, but has never had a nationwide distribution deal.

Hong Chear, owner of popular Khmer BBQ restaurant in Phnom Penh, told the paper he usually only sold Chang to older customers.

"The new generation does not drink much Chang these days," he said. "So it may not gain the same popularity after reintroduction to the market."

Mr Chear said locally produced Cambodia and Angkor beers were most popular, but he could see Chang rivalling Singapore's Tiger beer for the runner-up position.

For Attwood, Chang is replacing Heineken as its main beer product. The company was the sole distributor for Heineken until last summer when the brand's Asia-Pacific branch bought Cambodia Brewery Ltd to distribute the brand.

25 Янв. 2016

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