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Global hop market

A local alternative to mass beer suggested by independent brewers has been successful and is now altering the global market. Beer is becoming more diversified, so transnational companies have to accept the new game rules and to switch focus to young and fast growing markets. All these processes increased the demand for aroma and bitter hop as well as their acreage expansion on two continents. However now there appeared a downward trend of alcohol consumption in the world, so even special sorts can soon turn to be sufficient. In this connection the dynamic American hop market is already facing some problems. EU hop producers have become more cautious, they are not racing to exceed the demand and look forward with more confidence, judging by the contract terms. 

Hop Market in Russia

Germany still dominates the Russian market, yet over the recent two years one has been able observe a continuous success of Czech hop suppliers. Their expansion and growing popularity of hops from the United States became the drivers of supplies growth in 2016 despite the preceding modest harvest crop in the EU, as well as the factor of relative stability in 2017. In this connection, in 2017, the ratio of the varieties continued to shift towards the aroma ones, and the supplies of Magnum hop and other alpha varieties were reduced. However, the import of bitter hop pellets is partially replaced by extracts, especially from the major beer manufacturers. Total volumes of alpha acid supplies, according to our estimation, decreased by approximately 5% and returned to the level of 2015. Barth Haas Group continues dominating the hop products market; HVG also increased its weight. At the same time, Morris Hanbury significantly reduced the supplies in 2017.

Thailand. Chang beer inks nationwide distribution deal in Cambodia

Thailand’s Chang beer will fill more mugs in Cambodia after inking an exclusive distribution contract with the country’s Attwood Import and Export.

The Phnom Penh Post reported Friday that Lim Chhiv Ho, chairwoman of the Cambodian distributor of Corona beer, Johnny Walker and Moet Hennessey products, said the deal announced yesterday will help popularise Thailand's leading beer to a wider Khmer audience.

Chang has long been available in Cambodia via private importers, but has never had a nationwide distribution deal.

Hong Chear, owner of popular Khmer BBQ restaurant in Phnom Penh, told the paper he usually only sold Chang to older customers.

"The new generation does not drink much Chang these days," he said. "So it may not gain the same popularity after reintroduction to the market."

Mr Chear said locally produced Cambodia and Angkor beers were most popular, but he could see Chang rivalling Singapore's Tiger beer for the runner-up position.

For Attwood, Chang is replacing Heineken as its main beer product. The company was the sole distributor for Heineken until last summer when the brand's Asia-Pacific branch bought Cambodia Brewery Ltd to distribute the brand.

25 Янв. 2016



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