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3-2019

Russia: Positions of Brewing Companies

The review contains an analysis of interim performance of brewers in the first half of 2019. There are rather dynamic changes behind a modest industry growth. Baltika is again experiencing a stage of volumes and market share slid due to competition with AB InBev Efes. Because of the price competition and presence expansion in the modern trade company #2. has come close to the leading position. At the same time sales of Heineken Russia have continued growing which makes the premium part of the portfolio heavier. The market premiumization trend had been also confirmed by import brands. MBC and Zavod Trekhsosenskiy have been the most successful among federal market players. The market share of independent regional brewers and Ochakovo have continued falling as they are being squeezed out by the market leaders at their competitive fields.

Ukrainian beer market 2019: companies and brands

In 2019 beer production and market have been still fluctuating about zero point. However, the past season was successful for brewers judging by the sales profitability. The price mix has improved due to rapid general market premiumization, as well as its particular aspect, the growth of import beer sales. By the season end AB InBev Efes improved its positions considerably. It turned out that consumers had not forgot Efes brands that had to leave the market, but started to recover rapidly. Against the stagnating market that meant sales decline of other companies, in the first place Carlsberg Group that most of all beneficiated from Efes exiting the market. PPB turned out to be stable to branding activity of its competitor and Obolon kept the same volumes and at the moment it is the absolute leader of the economy segment. The share growth of independent producers took place thanks to leading craft breweries, that so far do not have a big market weight, but they are rapidly gaining it.

Brewing industry in Kazakhstan 2019

During the first half of 2019, the majority of Kazakh brewers made their contribution into positive dynamics. Yet it was companies of the lower division, not the two transnational leaders that raised their production and sales. The shares of draft beer and aluminum can which is rapidly squeezing glass bottle out of the market, have been growing. The price segmentation has remained stable despite the substantial rise of retail prices and fluctuations of brand market shares, while the borders between segments have become blurred. The main events in the industry have been: the announced revision of the beer excise policy, launch of BeerKhan brand in the strong beer segment, and most important – purchasing assets of Shymkentbeer by Arasan.

India. Ban on gudumba boosts sales of beer in Telangana

A report in The Hans India has stated that a ban on the manufacture and sale of gudumba (illicitly distilled liquor) has witnessed boost in the sale of Indian Made Foreign Liquor (IMFL) and beer in the district of Telangana,. There was 33 per cent jump in the trade of liquor in 2015 than that of previous year. With a view to eliminate gudumba menace from the society and protect poor families, the State government had taken up a special drive and passed strict instruction to all the district officials.

Swiftly reacting on the government’s orders, excise officials with the help of police, Revenue and other departments conducted raids and destroyed gudumba manufacturing units across the State. Sale of jaggery was also banned in rural areas and cases were registered against the people those who kept jaggery in their homes. Moreover, the police department was also empowered to register cases against the people who were engaged in the manufacture and sale of ID liquor.

As part of the drive, excise officials were also obtaining written declaration from the sarpanchs of various villages. Sarpanches should confirm that there was no manufacture and sale of gudumba in their village. According to the statistics of Prohibition and Excise department, there was 27.52 percent increase in sales of IMF liquor and 14.62 per cent increase sale of beers in December 2015, i.e. 27 days after the district was declared as ID-liquor free area.

About 53,775 cases of IML and 48,480 cases of beers extra were sold in December making additional revenue of INR 24.34 crore to the department. A total of 2,49,172 IML cases were sold as against 1,95,397 in December 2014 while 3,79,971 beer cases as against 3,31,491 in 2014. About 1,02,563 IML cases were sold in Karimnagar excise district making it the highest number of IML sale in the district while Jagityal stood first in the beers sale by selling 1,56,488 cases.

Speaking to The Hans India, Excise Superintendent, M Shankaraiah said that there was a 33 percent hike from October to December 2015 when compared to 2014. The reason for such increase in IML and beer sales was only because of successfully controlling gudumba in the district, he said.

26 Янв. 2016

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