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Global hop market

A local alternative to mass beer suggested by independent brewers has been successful and is now altering the global market. Beer is becoming more diversified, so transnational companies have to accept the new game rules and to switch focus to young and fast growing markets. All these processes increased the demand for aroma and bitter hop as well as their acreage expansion on two continents. However now there appeared a downward trend of alcohol consumption in the world, so even special sorts can soon turn to be sufficient. In this connection the dynamic American hop market is already facing some problems. EU hop producers have become more cautious, they are not racing to exceed the demand and look forward with more confidence, judging by the contract terms. 

Hop Market in Russia

Germany still dominates the Russian market, yet over the recent two years one has been able observe a continuous success of Czech hop suppliers. Their expansion and growing popularity of hops from the United States became the drivers of supplies growth in 2016 despite the preceding modest harvest crop in the EU, as well as the factor of relative stability in 2017. In this connection, in 2017, the ratio of the varieties continued to shift towards the aroma ones, and the supplies of Magnum hop and other alpha varieties were reduced. However, the import of bitter hop pellets is partially replaced by extracts, especially from the major beer manufacturers. Total volumes of alpha acid supplies, according to our estimation, decreased by approximately 5% and returned to the level of 2015. Barth Haas Group continues dominating the hop products market; HVG also increased its weight. At the same time, Morris Hanbury significantly reduced the supplies in 2017.

Vietnamese craft beer attracts foreign tourists

If the Chinese and Indians are happy to come to the bar to enjoy the taste of their favourite craft beer, then the Vietnamese prefer bottled beer. Foreigners are the main pubs and bars visitors in this country.

The popular private breweries like Beer Garden, Beer Club and Beer House attract foreign tourists from the West who want to get a taste of the real flavored beer. Such breweries have simple furniture and meals, and the main emphasis is placed on the palatable taste of various craft beers.

This model of facilities has become popular in Vietnam. For example, the beer store of Bill Chapman uses the concept of Beer House, buying fresh beer at Craft Beer Company, in order to attract foreign tourists. According to its representative, Ryan Andrew Davenport, the products are exported to more than 50 service locations in Ho Chi Minh City, Da Nang, Nha Trang and Hanoi.

The employees of Beer House say that on weekdays they serve from 100 to 200 people and in the peak period to 300. On average, the visitors of the bar drink about 200 litres of beer for 1 day, as reported by Nhip Cau. The revenues of the beer business have increased by 5 times compared to the previous year.

26 Янв. 2016



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