The trend of complication of Russian beer market is going on and in several directions at the same time. The range has got wider, the import and small segments are growing, namely craft beer, alcohol-free beer and special flavor beer. At the same time, all ex-mega brands and light lagers by Russian brewers are experiencing a decline of their shares. AB InBev Efes, Heineken, MBC and Pivzavod Trekhsosenskiy have exceeded the market, Carlsberg was developing slower than the market and Ochakovo as well as some other mid-sized breweries have been cutting down their volumes. To a big extent brewers’ performance was connected to their ability to reach agreement with networks, sacrifice their margin and enter new markets. Craft brewers are facing a serious danger of producers’ registration introduction – de facto licensing. ...
The global outlooks of the legal market of cannabis are excellent. It is possible to simultaneously imagine dry law repeal and craft brewing boom but not in one but in several consumer categories. For alcohol is contained in liquids and cannabis derivatives can be in three physical forms. The value of legal market of cannabis and its products can reach 10% of the world beer market in five years, and in 2030-2040 even reach the same scope provided the current rates of legalization and development of market infrastructure remain at the same level. Cannabinoids are actively integrating into the food industry from chewing gum to beverages deforming the pharmaceutical and alcohol markets, they influence the trends of healthy lifestyle and beauty. ...
Beer market of Kazakhstan acquired both traits of East European countries and South Eastern Asia taking a transitional position between them by many criteria and consumption style. Yet there is a positive trend in beer production which differs Kazakhstan from most of the neighboring countries. The market has remained consolidated in the hands of two international players because of its small size. However, it faces dynamic processes such as fast growth of draft beer sales, up and downs of regional companies and Carlsberg Group’s ultimate expansion. Excessive mainstream segment has declined over the recent years, yet, Zhigulevskoe and national brands with regional links have yielded their positions to a range of new products. In our review special attention was paid to regional analysis of the markets. In 14 regions of Kazakhstan we compared the companies’ positions, the market price segmentation and DIOT channel development. Besides we have compared the beer market of Kazakhstan to neighboring countries. ...
Vietnamese craft beer attracts foreign tourists
The popular private breweries like Beer Garden, Beer Club and Beer House attract foreign tourists from the West who want to get a taste of the real flavored beer. Such breweries have simple furniture and meals, and the main emphasis is placed on the palatable taste of various craft beers.
This model of facilities has become popular in Vietnam. For example, the beer store of Bill Chapman uses the concept of Beer House, buying fresh beer at Craft Beer Company, in order to attract foreign tourists. According to its representative, Ryan Andrew Davenport, the products are exported to more than 50 service locations in Ho Chi Minh City, Da Nang, Nha Trang and Hanoi.
The employees of Beer House say that on weekdays they serve from 100 to 200 people and in the peak period to 300. On average, the visitors of the bar drink about 200 litres of beer for 1 day, as reported by Nhip Cau. The revenues of the beer business have increased by 5 times compared to the previous year.
26 Янв. 2016