Beer market of Kazakhstan acquired both traits of East European countries and South Eastern Asia taking a transitional position between them by many criteria and consumption style. Yet there is a positive trend in beer production which differs Kazakhstan from most of the neighboring countries. The market has remained consolidated in the hands of two international players because of its small size. However, it faces dynamic processes such as fast growth of draft beer sales, up and downs of regional companies and Carlsberg Group’s ultimate expansion. Excessive mainstream segment has declined over the recent years, yet, Zhigulevskoe and national brands with regional links have yielded their positions to a range of new products. In our review special attention was paid to regional analysis of the markets. In 14 regions of Kazakhstan we compared the companies’ positions, the market price segmentation and DIOT channel development. Besides we have compared the beer market of Kazakhstan to neighboring countries. ...
Beer market of Russia 2018
- General market picture
- Foreign trade setting records
- Demography as challenge to branding
- Aged consumer
- Declining of youth brands
- Nostalgia on trend
- DIOT feels at home
- 5.0 Original is the new face of import
- Positions of Market Leaders
- Carlsberg Group
- AB InBev Efes
- AB InBev
Ukrainian beer market 2018
- Better than yesterday
- Performance by value
- Positions of Ukrainian brewers
The beer market dynamics in Russia is approaching zero, yet major brewers are divided into those who developed considerably in 2017 and those who considerably reduced their volumes. For instance, company Efes has managed to substantially extend their sales due to restrained pricing policy and activity in the modern trade. Heineken has also demonstrated an excellent performance promoted by significant increase of advertisement budgets launching a non-alcohol sort of the title brand and unusual activity in the economy market segment. Carlsberg and AB InBev have been focusing on margins and lost a market share of their inexpensive brands. Serious dependence on PET package and mass enthusiasm about Zhigulevskoe have negatively impacted the most of big regional brewers, that have been for the first time pressed by the leaders in the key sales channels, especially in Volga and Central regions. In the small business there has been a noticeable slowdown in appearing of new restaurant breweries, yet the number of craft breweries has been growing rapidly. In 2018, the beer market is likely to grow a little, while the share of AB InBev Efes may decrease due to the integration. ...
India. Mumbai’s Gateway Brewing: Say hello to a chilled coffee beer
What happens when you infuse an Indian stout with a single estate coffee from southern India? You get Kaapi. But, first. in case you are unfamiliar with different styles of beer, here’s a bit about stouts.
A stout is a dark beer made of roasted malts or barley, and the most famous, commercially produced stout is Guinness. Kaapi, though, is Indian, and the result of a collaboration between a homebrewer and the Gateway Brewing Company. Gateway, headquartered in Mumbai, is a craft brewery that makes some fine beers such as the White Zen, a German-style wheat beer, and an India Pale Ale. Its beers are on tap at various pubs and restaurants across the city.
Kaapi was born when home-brewer Pratik Bavishi — Mumbai has a busy home-brewing scene, by the way — called up Gateway head Navin Mittal and asked him to check out a stout he had just brewed.
“Pratik had made a nice stout, but he had made it from imported malts,” says Mittal, who set up Gateway Brewing some four years ago and who serves as a sounding board for home brewers across the city.
“So, I said, why don’t we make the same thing using Indian malt? So, that’s what we did, and then we got coffee from Blue Tokai (a start-up that roasts and sells single estate coffees) and infused the stout with it.”
The duo started by brewing small batches, and earlier this month, Bavishi brewed a big batch — about 400 litres — at Gateway’s brewery, in Dombivli. The stuff was so good, says Mittal, that he decided to offer it as a limited release. Kaapi, which will be launched on January 29, at Woodside Inn, in Andheri, to mark Gateway’s second anniversary, will also be available at other pubs and bars across the city.
27 Янв. 2016