The trend of complication of Russian beer market is going on and in several directions at the same time. The range has got wider, the import and small segments are growing, namely craft beer, alcohol-free beer and special flavor beer. At the same time, all ex-mega brands and light lagers by Russian brewers are experiencing a decline of their shares. AB InBev Efes, Heineken, MBC and Pivzavod Trekhsosenskiy have exceeded the market, Carlsberg was developing slower than the market and Ochakovo as well as some other mid-sized breweries have been cutting down their volumes. To a big extent brewers’ performance was connected to their ability to reach agreement with networks, sacrifice their margin and enter new markets. Craft brewers are facing a serious danger of producers’ registration introduction – de facto licensing. ...
The global outlooks of the legal market of cannabis are excellent. It is possible to simultaneously imagine dry law repeal and craft brewing boom but not in one but in several consumer categories. For alcohol is contained in liquids and cannabis derivatives can be in three physical forms. The value of legal market of cannabis and its products can reach 10% of the world beer market in five years, and in 2030-2040 even reach the same scope provided the current rates of legalization and development of market infrastructure remain at the same level. Cannabinoids are actively integrating into the food industry from chewing gum to beverages deforming the pharmaceutical and alcohol markets, they influence the trends of healthy lifestyle and beauty. ...
Beer market of Kazakhstan acquired both traits of East European countries and South Eastern Asia taking a transitional position between them by many criteria and consumption style. Yet there is a positive trend in beer production which differs Kazakhstan from most of the neighboring countries. The market has remained consolidated in the hands of two international players because of its small size. However, it faces dynamic processes such as fast growth of draft beer sales, up and downs of regional companies and Carlsberg Group’s ultimate expansion. Excessive mainstream segment has declined over the recent years, yet, Zhigulevskoe and national brands with regional links have yielded their positions to a range of new products. In our review special attention was paid to regional analysis of the markets. In 14 regions of Kazakhstan we compared the companies’ positions, the market price segmentation and DIOT channel development. Besides we have compared the beer market of Kazakhstan to neighboring countries. ...
China. World’s biggest selling beer now in Australia
Snow, which is brewed by CR Snow, a joint venture between SABMiller and China Resources Enterprises, is the biggest selling beer in China and has been the world's biggest seller since 2008. Sales of the beer have been concentrated in China, Hong Kong and Korea, but Dan Murphy's has finally brought the beer to Australia, and just in time for Chinese New Year celebrations.
A spokeswoman for Dan Murphy's told TheShout: "Dan Murphy's is proud to bring the world's biggest selling beer brand, Snow, to the Australian market.
"It's clear there has been an appetite for Snow in Australia, with Dan Murphy's receiving multiple requests from customers to bring this brand of beer to stores.
"Dan Murphy's is committed to delivering Australian customers with an unbeatable range of both local and international products and the introduction of Snow beer is testament to this commitment.
"Snow complements the wide range of beer available at Dan Murphy's, including other Chinese brews like Tsingtao.
"We're proud to have Snow on our shelves and look forward to introducing this popular Chinese product to Australian customers."
Described as being a "refreshing and crisp lager" Snow has a low bitterness and a "malty mouth feel". Understandably it is widely considered to be a "perfect accompaniment" to Chinese cuisine, thanks largely to its subtle flavour.
Australia is one of the first markets to import Snow, alongside Hong Kong and Korea and the beer will initially be available at Dan Murphy's stories across the country, as well as online. The spokeswoman for Dan Murphy's told TheShout that the brand will also be rolled out to BWS stores in the coming months.
29 Янв. 2016