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Global hop market

A local alternative to mass beer suggested by independent brewers has been successful and is now altering the global market. Beer is becoming more diversified, so transnational companies have to accept the new game rules and to switch focus to young and fast growing markets. All these processes increased the demand for aroma and bitter hop as well as their acreage expansion on two continents. However now there appeared a downward trend of alcohol consumption in the world, so even special sorts can soon turn to be sufficient. In this connection the dynamic American hop market is already facing some problems. EU hop producers have become more cautious, they are not racing to exceed the demand and look forward with more confidence, judging by the contract terms. 

Hop Market in Russia

Germany still dominates the Russian market, yet over the recent two years one has been able observe a continuous success of Czech hop suppliers. Their expansion and growing popularity of hops from the United States became the drivers of supplies growth in 2016 despite the preceding modest harvest crop in the EU, as well as the factor of relative stability in 2017. In this connection, in 2017, the ratio of the varieties continued to shift towards the aroma ones, and the supplies of Magnum hop and other alpha varieties were reduced. However, the import of bitter hop pellets is partially replaced by extracts, especially from the major beer manufacturers. Total volumes of alpha acid supplies, according to our estimation, decreased by approximately 5% and returned to the level of 2015. Barth Haas Group continues dominating the hop products market; HVG also increased its weight. At the same time, Morris Hanbury significantly reduced the supplies in 2017.

China. World’s biggest selling beer now in Australia

Snow Beer, the biggest selling beer in the world, is now available to Australian consumers for the first time.

Snow, which is brewed by CR Snow, a joint venture between SABMiller and China Resources Enterprises, is the biggest selling beer in China and has been the world's biggest seller since 2008. Sales of the beer have been concentrated in China, Hong Kong and Korea, but Dan Murphy's has finally brought the beer to Australia, and just in time for Chinese New Year celebrations.

A spokeswoman for Dan Murphy's told TheShout: "Dan Murphy's is proud to bring the world's biggest selling beer brand, Snow, to the Australian market.

"It's clear there has been an appetite for Snow in Australia, with Dan Murphy's receiving multiple requests from customers to bring this brand of beer to stores.

"Dan Murphy's is committed to delivering Australian customers with an unbeatable range of both local and international products and the introduction of Snow beer is testament to this commitment.

"Snow complements the wide range of beer available at Dan Murphy's, including other Chinese brews like Tsingtao.

"We're proud to have Snow on our shelves and look forward to introducing this popular Chinese product to Australian customers."

Described as being a "refreshing and crisp lager" Snow has a low bitterness and a "malty mouth feel". Understandably it is widely considered to be a "perfect accompaniment" to Chinese cuisine, thanks largely to its subtle flavour.

Australia is one of the first markets to import Snow, alongside Hong Kong and Korea and the beer will initially be available at Dan Murphy's stories across the country, as well as online. The spokeswoman for Dan Murphy's told TheShout that the brand will also be rolled out to BWS stores in the coming months.

29 Янв. 2016



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