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4-2017

Global hop market

A local alternative to mass beer suggested by independent brewers has been successful and is now altering the global market. Beer is becoming more diversified, so transnational companies have to accept the new game rules and to switch focus to young and fast growing markets. All these processes increased the demand for aroma and bitter hop as well as their acreage expansion on two continents. However now there appeared a downward trend of alcohol consumption in the world, so even special sorts can soon turn to be sufficient. In this connection the dynamic American hop market is already facing some problems. EU hop producers have become more cautious, they are not racing to exceed the demand and look forward with more confidence, judging by the contract terms. 

Hop Market in Russia

Germany still dominates the Russian market, yet over the recent two years one has been able observe a continuous success of Czech hop suppliers. Their expansion and growing popularity of hops from the United States became the drivers of supplies growth in 2016 despite the preceding modest harvest crop in the EU, as well as the factor of relative stability in 2017. In this connection, in 2017, the ratio of the varieties continued to shift towards the aroma ones, and the supplies of Magnum hop and other alpha varieties were reduced. However, the import of bitter hop pellets is partially replaced by extracts, especially from the major beer manufacturers. Total volumes of alpha acid supplies, according to our estimation, decreased by approximately 5% and returned to the level of 2015. Barth Haas Group continues dominating the hop products market; HVG also increased its weight. At the same time, Morris Hanbury significantly reduced the supplies in 2017.

Thailand&Vietnam. Singha transferred $650 million for purchasing shares of Masan Consumer and Masan Brewery Holdings

Within the framework of the previously signed agreement, on January 28 Singha Asia Holding transferred $650 million of investment for purchasing shares of Masan Group. Of this, $600 million were transferred to pay 14.3% of the shares of Masan Consumer Holdings (MCH), and the remaining $50 million were for payment of 33% of the shares of Masan Brewery.

According to the agreement, Singha will invest a total of $1.05 billion for purchasing of 25% of the shares of Masan Consumer Holdings.

Masan Consumer Holdings is a subsidiary of Masan Group, which owns 100% of the subsidiary’s shares. In turn, Masan Consumer Holdings owns 100% of the shares of Masan Brewery and 77.8% of the shares of Masan Consumer.

MasanAs planned, MCH will use received $600 million for the purchase of 98 million of the shares of Masan Consumer. This will increase the company's share from 77.8% to 96.7%.

Most of the shares which MCH purchased from MC were taken from KKR (Kohlberg Kravis Roberts). Hedge funds have invested $360 million for purchasing of 18% of the shares of Masan Consumer.

In early 2015, 95 million of the shares of Masan Consumer were belonged to two funds of KKR. More than 50 million of shares were sold in mid-2015 and another 42 million were sold to MCH during the last transaction.

29 Янв. 2016

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