Beer market of Kazakhstan acquired both traits of East European countries and South Eastern Asia taking a transitional position between them by many criteria and consumption style. Yet there is a positive trend in beer production which differs Kazakhstan from most of the neighboring countries. The market has remained consolidated in the hands of two international players because of its small size. However, it faces dynamic processes such as fast growth of draft beer sales, up and downs of regional companies and Carlsberg Group’s ultimate expansion. Excessive mainstream segment has declined over the recent years, yet, Zhigulevskoe and national brands with regional links have yielded their positions to a range of new products. In our review special attention was paid to regional analysis of the markets. In 14 regions of Kazakhstan we compared the companies’ positions, the market price segmentation and DIOT channel development. Besides we have compared the beer market of Kazakhstan to neighboring countries. ...
Beer market of Russia 2018
- General market picture
- Foreign trade setting records
- Demography as challenge to branding
- Aged consumer
- Declining of youth brands
- Nostalgia on trend
- DIOT feels at home
- 5.0 Original is the new face of import
- Positions of Market Leaders
- Carlsberg Group
- AB InBev Efes
- AB InBev
Ukrainian beer market 2018
- Better than yesterday
- Performance by value
- Positions of Ukrainian brewers
The beer market dynamics in Russia is approaching zero, yet major brewers are divided into those who developed considerably in 2017 and those who considerably reduced their volumes. For instance, company Efes has managed to substantially extend their sales due to restrained pricing policy and activity in the modern trade. Heineken has also demonstrated an excellent performance promoted by significant increase of advertisement budgets launching a non-alcohol sort of the title brand and unusual activity in the economy market segment. Carlsberg and AB InBev have been focusing on margins and lost a market share of their inexpensive brands. Serious dependence on PET package and mass enthusiasm about Zhigulevskoe have negatively impacted the most of big regional brewers, that have been for the first time pressed by the leaders in the key sales channels, especially in Volga and Central regions. In the small business there has been a noticeable slowdown in appearing of new restaurant breweries, yet the number of craft breweries has been growing rapidly. In 2018, the beer market is likely to grow a little, while the share of AB InBev Efes may decrease due to the integration. ...
Australia&China. Woolworths plans to heat up liquor sales with Snow
Snow is the biggest beer brand by volume in the world and holds a commanding 23 per cent market share in its home country of China, where it is brewed by a state-backed entity called China Resources Snow Breweries, in which British beer conglomerate SABMiller holds a 49 per cent stake.
China Resources Snow Breweries has struck similar distribution deals to expand the reach of Snow in Hong Kong and South Korea, with the beer now made in 90 breweries across China.
The general manager of Woolworths' Dan Murphy's superstore chain, Campbell Stott, says there had been repeated requests from the Chinese community in Australia for the business to begin stocking the beer.
"It's clear there's been an appetite for Snow in Australia," Mr Stott says.
The large number of tourists visiting China and the regular procession of Australian business travellers had also been behind the decision to strike a distribution arrangement.
"It's been the most requested product on social media for the past two years, with members of the Chinese community as well as Australians who've travelled to China asking us to add Snow to the range".
Woolworths will also begin selling Snow in its 1266 BWS liquor outlets in the next few months, after initially stocking it in the 204 Dan Murphy's outlets.
Mr Stott says imported beers as a category are growing faster than local mainstream beers at Dan Murphy's but he won't divulge a percentage growth rate. "Our international beer range, like craft beer, continues to perform well."
Pricing just above Heineken and Peroni
The retailer's pricing of Snow puts it just above popular brands Heineken and Peroni. But at $44.90 a case for Snow, it is well below the premium commanded by Australia's No.1 imported beer, Corona, which is selling for $55.99 per case in Dan Murphy's outlets.
Corona is one of the stable of global brands owned by Anheuser-Busch InBev, which is seeking approval from competition regulators in a number of countries to proceed with a $152 billion global mega-merger with SABMiller, which in Australia owns the former Foster's Carlton & United Breweries business which makes Victoria Bitter and Carlton Draught.
China Resources in December, 2015 hired several investment banks to advise on a potential buyout of all or part of SABMiller's 49 per cent stake in the Chinese brewery operations because it is likely that SABMiller would need to sell down its stake in the maker of Snow to satisfy Chinese competition regulators, as part of the global Anheuser-Busch InBev takeover.
SABMiller and China Resources began their partnership in 1994 with two breweries, and booming demand has resulted in expansion to a network of 90 breweries across China.
The Australian Competition and Consumer Commission is conducting a two-month review on the local impact of the global mega-merger and intends announcing its decision on April 14. The main focus is the licensing deal for Corona, which has a market share of 5 per cent in Australia, and is likely to shift back to Anheuser-SABMiller if the merger succeeds, after rival Lion took over the Australian rights to Corona in 2012 under change of control of clauses. Foster's was taken over by SABMiller in 2011 in a $12.3 billion deal and had held the rights to Corona in Australia for the previous 22 years.
1 Фев. 2016