Beer market of Russia 2018
- General market picture
- Foreign trade setting records
- Demography as challenge to branding
- Aged consumer
- Declining of youth brands
- Nostalgia on trend
- DIOT feels at home
- 5.0 Original is the new face of import
- Positions of Market Leaders
- Carlsberg Group
- AB InBev Efes
- AB InBev
Ukrainian beer market 2018
- Better than yesterday
- Performance by value
- Positions of Ukrainian brewers
The beer market dynamics in Russia is approaching zero, yet major brewers are divided into those who developed considerably in 2017 and those who considerably reduced their volumes. For instance, company Efes has managed to substantially extend their sales due to restrained pricing policy and activity in the modern trade. Heineken has also demonstrated an excellent performance promoted by significant increase of advertisement budgets launching a non-alcohol sort of the title brand and unusual activity in the economy market segment. Carlsberg and AB InBev have been focusing on margins and lost a market share of their inexpensive brands. Serious dependence on PET package and mass enthusiasm about Zhigulevskoe have negatively impacted the most of big regional brewers, that have been for the first time pressed by the leaders in the key sales channels, especially in Volga and Central regions. In the small business there has been a noticeable slowdown in appearing of new restaurant breweries, yet the number of craft breweries has been growing rapidly. In 2018, the beer market is likely to grow a little, while the share of AB InBev Efes may decrease due to the integration. ...
“Catalogue of Russian Beer Producers 2018” includes 1070 businesses ranging from large subsidiaries of international companies to rather small restaurant and craft microbreweries.The catalogue includes 32 large breweries, 75 regional breweries, 693 industrial mini- and microbreweries as well as 270 restaurant breweries. ...
China. Zhujiang Brewery will invest its share capital in craft beer
After completion of the share issue the share of AB InBev in the share capital of Zhujiang Brewery will increase from 25% to 29,99%.
Zhujiang Brewery intends to increase the non-public offer of shares up to 4.8 billion yuan and invest them in the expansion of production. More than 250 million yuan will be invested in 4 craft beer projects: Guangxi Zhujiang Brewing, beer bead Dongguan, Zhanjiang Pearl beer and Hunan Pearl beer.
The company plans to produce a craft beer with high added value in a package of 1 or 5 litres. It is expected that the internal rate of return of the project will amount to 15.13% and the payback period will be 2 years.
Recently the company has received a permission from the municipality of Guangzhou to update the brewery. Zhujiang Brewery intends to turn the old factory and 69.1 sq. m of its territory into the center of the brewing culture and tourism. Investment in the cultural project will amount to 1.814 billion yuan, and the payback period will be 5 years.
In January 2016, the major shareholders of Zhujiang Brewery Group have acquired 525.2 thousand of the holding shares that is 0, 0772% of the total emission. Over the next 6 months, starting from January 13, it is expected the issue of shares at a cost of 100 million yuan that does not exceed 6 801 617 shares.
3 Фев. 2016