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3-2019

Russia: Positions of Brewing Companies

The review contains an analysis of interim performance of brewers in the first half of 2019. There are rather dynamic changes behind a modest industry growth. Baltika is again experiencing a stage of volumes and market share slid due to competition with AB InBev Efes. Because of the price competition and presence expansion in the modern trade company #2. has come close to the leading position. At the same time sales of Heineken Russia have continued growing which makes the premium part of the portfolio heavier. The market premiumization trend had been also confirmed by import brands. MBC and Zavod Trekhsosenskiy have been the most successful among federal market players. The market share of independent regional brewers and Ochakovo have continued falling as they are being squeezed out by the market leaders at their competitive fields.

Ukrainian beer market 2019: companies and brands

In 2019 beer production and market have been still fluctuating about zero point. However, the past season was successful for brewers judging by the sales profitability. The price mix has improved due to rapid general market premiumization, as well as its particular aspect, the growth of import beer sales. By the season end AB InBev Efes improved its positions considerably. It turned out that consumers had not forgot Efes brands that had to leave the market, but started to recover rapidly. Against the stagnating market that meant sales decline of other companies, in the first place Carlsberg Group that most of all beneficiated from Efes exiting the market. PPB turned out to be stable to branding activity of its competitor and Obolon kept the same volumes and at the moment it is the absolute leader of the economy segment. The share growth of independent producers took place thanks to leading craft breweries, that so far do not have a big market weight, but they are rapidly gaining it.

Brewing industry in Kazakhstan 2019

During the first half of 2019, the majority of Kazakh brewers made their contribution into positive dynamics. Yet it was companies of the lower division, not the two transnational leaders that raised their production and sales. The shares of draft beer and aluminum can which is rapidly squeezing glass bottle out of the market, have been growing. The price segmentation has remained stable despite the substantial rise of retail prices and fluctuations of brand market shares, while the borders between segments have become blurred. The main events in the industry have been: the announced revision of the beer excise policy, launch of BeerKhan brand in the strong beer segment, and most important – purchasing assets of Shymkentbeer by Arasan.

Vietnam. Masan’s sales jump 90%, profits up 24% to $113m

Masan Group Corporation yesterday reported a revenue of VND30.6 trillion (US$1.37 billion) in 2015, as an increase of 90 per cent over the previous year, in HCM City.

The growth in 2015 was mostly contributed from consumption-related businesses, Masan said, and added that of the whole revenue, Masan Nutri-Science contributed VND14 trillion ($626.9 million). In which, the branded food and beverage businesses grew 4.7 per cent within the year, supported by the growth of 20.5 per cent of Vinacafe and three time bigger growth over 2014 of beer business.

Masan also reported a pro forma EBITDA (earnings before interest, taxes, depreciation and amortisation) ) of VND6.687 trillion ($299.1 million) for 2015, up 70.6 per cent over the same period last year. The group reported a net profit after tax of VND2.527 trillion ($113.1 million) an increase of 24.1 per cent over 2014.

According to the group, it made a $1.1 billion landmark partnership with Thailand's Singha Group to form a strategic partnership to better serve 250 million consumers in ASEAN with a broader portfolio of branded food and beverage products, in which Singha agreed to invest $1.05 billion in Masan Consumer Holdings (MCH) for a 25 per cent of stake and another $50 million in Masan Brewery for a 33.3 per cent of stake.

Overnight, Masan gains access to the Thai market with a strong partner, the first step in the group's greater objective of winning in Inland ASEAN including Viet Nam, Thailand, Myanmar, and Cambodia, in addition to Laos, whose consumers share similar tastes and preferences.

Established in 2000 in HCM City as a private enterprise, the group has worked in the food and drinks, banking and mineral mining sectors.

3 Фев. 2016

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