Beer market of Russia 2018
- General market picture
- Foreign trade setting records
- Demography as challenge to branding
- Aged consumer
- Declining of youth brands
- Nostalgia on trend
- DIOT feels at home
- 5.0 Original is the new face of import
- Positions of Market Leaders
- Carlsberg Group
- AB InBev Efes
- AB InBev
Ukrainian beer market 2018
- Better than yesterday
- Performance by value
- Positions of Ukrainian brewers
The beer market dynamics in Russia is approaching zero, yet major brewers are divided into those who developed considerably in 2017 and those who considerably reduced their volumes. For instance, company Efes has managed to substantially extend their sales due to restrained pricing policy and activity in the modern trade. Heineken has also demonstrated an excellent performance promoted by significant increase of advertisement budgets launching a non-alcohol sort of the title brand and unusual activity in the economy market segment. Carlsberg and AB InBev have been focusing on margins and lost a market share of their inexpensive brands. Serious dependence on PET package and mass enthusiasm about Zhigulevskoe have negatively impacted the most of big regional brewers, that have been for the first time pressed by the leaders in the key sales channels, especially in Volga and Central regions. In the small business there has been a noticeable slowdown in appearing of new restaurant breweries, yet the number of craft breweries has been growing rapidly. In 2018, the beer market is likely to grow a little, while the share of AB InBev Efes may decrease due to the integration. ...
“Catalogue of Russian Beer Producers 2018” includes 1070 businesses ranging from large subsidiaries of international companies to rather small restaurant and craft microbreweries.The catalogue includes 32 large breweries, 75 regional breweries, 693 industrial mini- and microbreweries as well as 270 restaurant breweries. ...
Experience in sales and in the industry
ZIEMANN HOLVRIEKA, specialist for brewery plants, food processing tanks and process technology, strengthens its Management Board: as of February 1, 2016 Mr. Ralph Gehlhar will be the Chief Commercial Officer (CCO) for Sales and Marketing. The graduate mechanical and process technology engineer has gained decades of experience in international sales in the food and beverage industry – a target sector for ZIEMANN HOLVRIEKA.
Ludwigsburg, February 04, 2016 - Most recently, Ralph Gehlhar served as Vice President of a US manufacturer of products and solutions for filtration, separation and purification in Switzerland. Previously, the 49-year old Ralph Gehlhar held several sales positions in various countries, among others as a Sales Manager in the UK and as a Regional Director for Latin America in Brazil. „With his extensive international experience, Mr. Gehlhar is a valuable asset to our Management Board”, says the management of ZIEMANN HOLVRIEKA, consisting of Ko Brink, CEO, Klaus Gehrig, CEO and COO as well as Arend Muggen, CFO.
The company, located in Ludwigsburg / Baden-Württemberg, relies not only on Gehlhar’s experience in sales and marketing but also on his profound knowledge of the food and beverage industry. Due to his previous positions, the new CCO is already very familiar with the brewing industry and the existing and potential customers of ZIEMANN HOLVRIEKA. „My aim is always to be a competent partner, who knows the needs and requirements of the customers and who offers them efficient and tailor-made solutions”, explains Ralph Gehlhar. As part of the globally operating group of companies CIMC Enric Tank and Process B.V. (CETP), ZIEMANN HOLVRIEKA has a broad range of products and services as well as renowned customers worldwide.
4 Фев. 2016