Beer market of Kazakhstan acquired both traits of East European countries and South Eastern Asia taking a transitional position between them by many criteria and consumption style. Yet there is a positive trend in beer production which differs Kazakhstan from most of the neighboring countries. The market has remained consolidated in the hands of two international players because of its small size. However, it faces dynamic processes such as fast growth of draft beer sales, up and downs of regional companies and Carlsberg Group’s ultimate expansion. Excessive mainstream segment has declined over the recent years, yet, Zhigulevskoe and national brands with regional links have yielded their positions to a range of new products. In our review special attention was paid to regional analysis of the markets. In 14 regions of Kazakhstan we compared the companies’ positions, the market price segmentation and DIOT channel development. Besides we have compared the beer market of Kazakhstan to neighboring countries. ...
Beer market of Russia 2018
- General market picture
- Foreign trade setting records
- Demography as challenge to branding
- Aged consumer
- Declining of youth brands
- Nostalgia on trend
- DIOT feels at home
- 5.0 Original is the new face of import
- Positions of Market Leaders
- Carlsberg Group
- AB InBev Efes
- AB InBev
Ukrainian beer market 2018
- Better than yesterday
- Performance by value
- Positions of Ukrainian brewers
The beer market dynamics in Russia is approaching zero, yet major brewers are divided into those who developed considerably in 2017 and those who considerably reduced their volumes. For instance, company Efes has managed to substantially extend their sales due to restrained pricing policy and activity in the modern trade. Heineken has also demonstrated an excellent performance promoted by significant increase of advertisement budgets launching a non-alcohol sort of the title brand and unusual activity in the economy market segment. Carlsberg and AB InBev have been focusing on margins and lost a market share of their inexpensive brands. Serious dependence on PET package and mass enthusiasm about Zhigulevskoe have negatively impacted the most of big regional brewers, that have been for the first time pressed by the leaders in the key sales channels, especially in Volga and Central regions. In the small business there has been a noticeable slowdown in appearing of new restaurant breweries, yet the number of craft breweries has been growing rapidly. In 2018, the beer market is likely to grow a little, while the share of AB InBev Efes may decrease due to the integration. ...
Myanmar. Beer Brands Return to Heineken from Military-Owned Brewery
Tiger and ABC Stout, which Myanmar Brewery has produced and distributed for the Burmese market since 1995, are finally going back to Heineken and its local partner, Asia Pacific Breweries-Alliance Brewery Company Limited (APB-ABC). As of late last year, Myanmar Brewery’s license to produce the two beers expired, said Lester Tan, managing director of the Heineken joint venture APB-ABC.
“Actually, we’re the original owner of both Tiger and ABC Stout. That’s why now, we’ll take them all back and sell to this expanding market,” Tan said on Wednesday at a press conference.
Tiger and ABC Stout will now be brewed in Heineken’s own US$60 million brewing facility in Rangoon’s Hmawbi Township, which opened in July last year. The brewery has the technical capacity to produce 33 million liters of beer per year, but this year the company plans to expand production to about 45 million liters, according to Tan.
Of the current Tiger and ABC Stout brand designs, Tan said the company will make changes to reflect an updated product look, but assured that the taste of the beers will remain the same.
“We’re excited to welcome both brands. It feels like a true homecoming and we’re pleased to bring these two beers to beer stations, restaurants and supermarkets in Myanmar,” he said.
Heineken and Myanmar Brewery have maintained a professional relationship since 1995. In the following decade, Heineken—a Dutch company—left the country due to economic sanctions imposed by the European Union against Burma’s military government. At this time, the Myanmar Brewery took over licenses for Heineken’s products and continued to produce Tiger and ABC Stout.
Myanmar Brewery is the producer of Myanmar Beer, Andaman Gold and Myanmar Double Strong, and currently has a strong lead in the domestic beer market. The company’s total revenue for the 2014-15 fiscal year topped 300 billion kyats (US$233 million), according to company figures. Their products are brewed in facilities in Rangoon’s Mingaladon Township.
Myanmar Brewery Limited (MBL) was established in 1995 as one of the earliest major joint-venture projects in Myanmar with a total invested capital of US$60 million.
“It seems the previous company [Myanmar Brewery] didn’t want to extend the license and did not contact us about an extension, so that’s why we took this license back,” Tan said.
In 2013, Heineken began working with ABC, which is led by Aung Moe Kyaw, a Burmese entrepreneur well known in the beverage industry. Of the company’s shares, ABC claims 43 percent and the remaining 57 percent are owned by Heineken. In the last three years, they have also introduced a new beer in Burma: Regal Seven.
4 Фев. 2016