Beer market of Kazakhstan acquired both traits of East European countries and South Eastern Asia taking a transitional position between them by many criteria and consumption style. Yet there is a positive trend in beer production which differs Kazakhstan from most of the neighboring countries. The market has remained consolidated in the hands of two international players because of its small size. However, it faces dynamic processes such as fast growth of draft beer sales, up and downs of regional companies and Carlsberg Group’s ultimate expansion. Excessive mainstream segment has declined over the recent years, yet, Zhigulevskoe and national brands with regional links have yielded their positions to a range of new products. In our review special attention was paid to regional analysis of the markets. In 14 regions of Kazakhstan we compared the companies’ positions, the market price segmentation and DIOT channel development. Besides we have compared the beer market of Kazakhstan to neighboring countries. ...
Beer market of Russia 2018
- General market picture
- Foreign trade setting records
- Demography as challenge to branding
- Aged consumer
- Declining of youth brands
- Nostalgia on trend
- DIOT feels at home
- 5.0 Original is the new face of import
- Positions of Market Leaders
- Carlsberg Group
- AB InBev Efes
- AB InBev
Ukrainian beer market 2018
- Better than yesterday
- Performance by value
- Positions of Ukrainian brewers
The beer market dynamics in Russia is approaching zero, yet major brewers are divided into those who developed considerably in 2017 and those who considerably reduced their volumes. For instance, company Efes has managed to substantially extend their sales due to restrained pricing policy and activity in the modern trade. Heineken has also demonstrated an excellent performance promoted by significant increase of advertisement budgets launching a non-alcohol sort of the title brand and unusual activity in the economy market segment. Carlsberg and AB InBev have been focusing on margins and lost a market share of their inexpensive brands. Serious dependence on PET package and mass enthusiasm about Zhigulevskoe have negatively impacted the most of big regional brewers, that have been for the first time pressed by the leaders in the key sales channels, especially in Volga and Central regions. In the small business there has been a noticeable slowdown in appearing of new restaurant breweries, yet the number of craft breweries has been growing rapidly. In 2018, the beer market is likely to grow a little, while the share of AB InBev Efes may decrease due to the integration. ...
Singapore. Splurging billions on Peroni and Grolsch may not be the smartest move for F&N
Analysts are wary over Fraser and Neave’s involvement in the EUR3 billion sale of premium European beer brands Peroni and Grolsch.
A report by DBS said that FNN’s interest in Peroni and Grolsch is surprising, as analysts had the impression that the group will simply focus on expanding its presence in the ASEAN.
“We are a little mixed on this development at this stage. On the surprise factor, we had the impression that the focus of FNN/ThaiBev would be more on ASEAN region. That said, we believe the intention is to leverage on the Peroni and Grolsch European brands to launch into this region if it was successful,” DBS said.
The report added that FNN might be looking to claw back its beer profits, which vanished after the divestment of its stake in Myanmar Brewery Limited.
“We believe the intention was to leverage on FNN for international expansion, while ThaiBev’s focus remains within Thailand. Although the ThaiBev/ FNN group has a presence in the region, an established beer distribution network is currently only in Thailand (Chang), coupled with export presence in Singapore and Myanmar. It remains to be seen if FNN will be able to significantly ramp up the introduction of the brands within short span of time in the region,” said DBS.
Despite its misgivings, DBS believes that Peroni and Grolsch’s price tag is not excessively high. If the bid pushes through, FNN is likely to fund the acquisition using a mix of internal cash, debt and equity.
“Based on our initial estimates and assuming a price tag of EUR2.5bn (S$3.75bn), we believe FNN is likely to rely on a mix of funding, about 53% debt (S$2bn), 25% equity (S$950m) and 21% cash (S$800m). This is likely to bring FNN’s net gearing to 0.6x (post assumed equity issuance) with a Debt/ EBITDA of under 4x,” said DBS.
4 Фев. 2016