Beer market of Kazakhstan acquired both traits of East European countries and South Eastern Asia taking a transitional position between them by many criteria and consumption style. Yet there is a positive trend in beer production which differs Kazakhstan from most of the neighboring countries. The market has remained consolidated in the hands of two international players because of its small size. However, it faces dynamic processes such as fast growth of draft beer sales, up and downs of regional companies and Carlsberg Group’s ultimate expansion. Excessive mainstream segment has declined over the recent years, yet, Zhigulevskoe and national brands with regional links have yielded their positions to a range of new products. In our review special attention was paid to regional analysis of the markets. In 14 regions of Kazakhstan we compared the companies’ positions, the market price segmentation and DIOT channel development. Besides we have compared the beer market of Kazakhstan to neighboring countries. ...
Beer market of Russia 2018
- General market picture
- Foreign trade setting records
- Demography as challenge to branding
- Aged consumer
- Declining of youth brands
- Nostalgia on trend
- DIOT feels at home
- 5.0 Original is the new face of import
- Positions of Market Leaders
- Carlsberg Group
- AB InBev Efes
- AB InBev
Ukrainian beer market 2018
- Better than yesterday
- Performance by value
- Positions of Ukrainian brewers
The beer market dynamics in Russia is approaching zero, yet major brewers are divided into those who developed considerably in 2017 and those who considerably reduced their volumes. For instance, company Efes has managed to substantially extend their sales due to restrained pricing policy and activity in the modern trade. Heineken has also demonstrated an excellent performance promoted by significant increase of advertisement budgets launching a non-alcohol sort of the title brand and unusual activity in the economy market segment. Carlsberg and AB InBev have been focusing on margins and lost a market share of their inexpensive brands. Serious dependence on PET package and mass enthusiasm about Zhigulevskoe have negatively impacted the most of big regional brewers, that have been for the first time pressed by the leaders in the key sales channels, especially in Volga and Central regions. In the small business there has been a noticeable slowdown in appearing of new restaurant breweries, yet the number of craft breweries has been growing rapidly. In 2018, the beer market is likely to grow a little, while the share of AB InBev Efes may decrease due to the integration. ...
China’s brewers face an unfamiliar challenge — sinking sales
Chongqing Brewery, owned by Denmark's Carlsberg, has started shutting down production facilities and liquidating subsidiaries. The largest brewer in China, China Resources Beer is slashing its advertising budget.
In Chongqing, an inland industrial city, Chongqing Brewery has decided to close two sales and production sites. The sites account for around 3% of its total sales. Decrepit facilities have made them money losers.
The company has also stopped production at a wholly owned brewer in Anhui Province. Anhui Jiuhuashan will continue to make its beer at another brewery.
Chongqing Brewery expects to log a net loss of 58 million yuan ($8.82 million) for fiscal 2015, which ended Dec. 31.
Meanwhile, both CR Beer and Anheuser-Busch InBev, the Belgian beverage giant that controls the third-largest share of the Chinese market, are trimming ad spending. The two companies have decided against taking part in annual auctions for commercial slots in popular programs aired by state-run China Central Television, known as CCTV.
Ad slots during CCTV's high-rated shows cost around 100 million yuan, on average. Fees can run as high as 370 million yuan. CR Beer and Inbev used to be regular advertisers on the network.
Tsingtao Brewery, the No. 2 player in the Chinese beer market, has slashed its spending on CCTV ads to 42 million yuan, down from 185 million yuan last year.
After the binge
For many brewers in China, this is the first time they have had to worry about sagging sales. For decades, the market expanded steadily - often briskly - powered by the country's economic growth.
To capitalize on the surging demand, big players swallowed up small ones. At one time, China was crowded with some 800 brewers; today, the top five companies control more than 70% of the market.
But the flagging economy is taking a toll, as is President Xi Jinping's crackdown on corruption and official extravagance. Then there is the evolution of Chinese consumer preferences: Young people increasingly prefer other alcoholic beverages like wine and cocktails.
Overall beer sales dropped for the first time in 2014. The downtrend continued into 2015, with sales in the first nine months falling by 7.3% on the year.
After the acquisition binge, large companies are stuck with local breweries that are too old and inefficient to make profitable beer in today's supercompetitive market. Many production lines at these small breweries are idle. CR Beer, for instance, is using only half of its overall capacity.
Brewers are under heavy pressure to scrap unprofitable breweries and scale down their workforces. When major players announce their full-year earnings in March, the figures could trigger a round of serious cost-slashing.
8 Фев. 2016