The global outlooks of the legal market of cannabis are excellent. It is possible to simultaneously imagine dry law repeal and craft brewing boom but not in one but in several consumer categories. For alcohol is contained in liquids and cannabis derivatives can be in three physical forms. The value of legal market of cannabis and its products can reach 10% of the world beer market in five years, and in 2030-2040 even reach the same scope provided the current rates of legalization and development of market infrastructure remain at the same level. Cannabinoids are actively integrating into the food industry from chewing gum to beverages deforming the pharmaceutical and alcohol markets, they influence the trends of healthy lifestyle and beauty. ...
Beer market of Kazakhstan acquired both traits of East European countries and South Eastern Asia taking a transitional position between them by many criteria and consumption style. Yet there is a positive trend in beer production which differs Kazakhstan from most of the neighboring countries. The market has remained consolidated in the hands of two international players because of its small size. However, it faces dynamic processes such as fast growth of draft beer sales, up and downs of regional companies and Carlsberg Group’s ultimate expansion. Excessive mainstream segment has declined over the recent years, yet, Zhigulevskoe and national brands with regional links have yielded their positions to a range of new products. In our review special attention was paid to regional analysis of the markets. In 14 regions of Kazakhstan we compared the companies’ positions, the market price segmentation and DIOT channel development. Besides we have compared the beer market of Kazakhstan to neighboring countries. ...
Beer market of Russia 2018
- General market picture
- Foreign trade setting records
- Demography as challenge to branding
- Aged consumer
- Declining of youth brands
- Nostalgia on trend
- DIOT feels at home
- 5.0 Original is the new face of import
- Positions of Market Leaders
- Carlsberg Group
- AB InBev Efes
- AB InBev
Ukrainian beer market 2018
- Better than yesterday
- Performance by value
- Positions of Ukrainian brewers
Only 7% of liquor consumed in India is in the beer category
Around 93% of liquor consumed in India is in the spirits category (up to 42.8% alcoholic content), while the consumption of beer (alcoholic content up to 9%) stood at only 7% leaving wine consumption with a statistically negligible figure of 0.1%, according to a survey by All India Brewers Association (AIBA).
Interestingly, the alcohol consumption pattern in developed countries is the other way round with beer and wine scoring higher than the spirits, reveals an AIBA white paper on the beer industry .
Industry experts believe low consumption of hard liquor to be a sign of better public health.
However, one of the reasons for low beer consumption is attributed to high taxation. Higher VAT, service tax es and excise duty leads to beer being priced as much as IMFL or at priced as much as IMFL or at times even more prompting people to go for spirits which give them stronger 'kick' than beer or wine.
Industry experts said in terms of number of cases (bottles totaling 9 liters of beer and not the pure alcoholic content in them) sold, the beer market looked competitive vis-a-vis spirits and country liquor, but this according to them must not be looked as the correct indicator from the perspective of social implication on public health.
Estimates from the NSSO survey show that at the national level, per capita per week consumption of toddy and country liquor was almost twice (1.9 times) the consumption of beer, foreign liquor and wine combined together.
"For Rs 100, a consumer can buy 180 ml of local whiskey, which works out to about Rs 1.3 per ml of alcohol. The same amount will buy a 650 ml bottle of strong beer, but because of the lower alcohol levels, consumers pay over twice as much per ml. Therefore, beer taxation is indiscriminate and does not depict value to the consumer forcing people to opt for hard liquor," AIBA paper said.
"Beer if taxed rationally , positioned more liberally , viewed more positively will wean people away from hard liquor. This will therefore do immense good to society at large if beer is delinked from hard liquor in terms of perception, taxation, availability and distribution," the paper added.
It is observed that an average Indian liquor consumer pays five to six times the manufacturing cost, making liquor prices in India significantly higher than 95 per cent of the countries in the world and more so in case of beer.
8 Фев. 2016