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Russia: Positions of Brewing Companies

The review contains an analysis of interim performance of brewers in the first half of 2019. There are rather dynamic changes behind a modest industry growth. Baltika is again experiencing a stage of volumes and market share slid due to competition with AB InBev Efes. Because of the price competition and presence expansion in the modern trade company #2. has come close to the leading position. At the same time sales of Heineken Russia have continued growing which makes the premium part of the portfolio heavier. The market premiumization trend had been also confirmed by import brands. MBC and Zavod Trekhsosenskiy have been the most successful among federal market players. The market share of independent regional brewers and Ochakovo have continued falling as they are being squeezed out by the market leaders at their competitive fields.

Ukrainian beer market 2019: companies and brands

In 2019 beer production and market have been still fluctuating about zero point. However, the past season was successful for brewers judging by the sales profitability. The price mix has improved due to rapid general market premiumization, as well as its particular aspect, the growth of import beer sales. By the season end AB InBev Efes improved its positions considerably. It turned out that consumers had not forgot Efes brands that had to leave the market, but started to recover rapidly. Against the stagnating market that meant sales decline of other companies, in the first place Carlsberg Group that most of all beneficiated from Efes exiting the market. PPB turned out to be stable to branding activity of its competitor and Obolon kept the same volumes and at the moment it is the absolute leader of the economy segment. The share growth of independent producers took place thanks to leading craft breweries, that so far do not have a big market weight, but they are rapidly gaining it.

Brewing industry in Kazakhstan 2019

During the first half of 2019, the majority of Kazakh brewers made their contribution into positive dynamics. Yet it was companies of the lower division, not the two transnational leaders that raised their production and sales. The shares of draft beer and aluminum can which is rapidly squeezing glass bottle out of the market, have been growing. The price segmentation has remained stable despite the substantial rise of retail prices and fluctuations of brand market shares, while the borders between segments have become blurred. The main events in the industry have been: the announced revision of the beer excise policy, launch of BeerKhan brand in the strong beer segment, and most important – purchasing assets of Shymkentbeer by Arasan.

Kazakhstan allowed selling of draught beer in PET bottles

According to the National Chamber of Entrepreneurs (NCE) of Kazakhstan RK Atameken, Kazakhstan allowed to sell draught beer in PET bottles by the legislation.

The main producers of draught beer are independent enterprises. They sell their products in kegs through a network of specialized shops, where fresh beer is poured into PET bottles during the realization. Many customers in Kazakhstan prefer this beer more than mass brands in a glass bottle.

“To avoid further disagreements in the interpretation of legal norms and possible sanctions against the retailers, we initiated amendments to the legislation. In particular, we offered to introduce such concepts as “the purchase of alcohol products” and “draught”. These amendments of NCE sent to the Majilis, and at the end of last year they were accepted. Now, article 9 of the Law states that the turnover of alcohol products in plastic containers is prohibited, with the exception of beer and beer beverage. That is, the entrepreneurs should not have any concerns in this regard,” Renat Davletpaev, the head of the legal Department of the Chamber of Entrepreneurs of Kostanaj oblast, told to the Tengrinews.kz.

We should remind, that in Kazakhstan, the ban on the sale of beer in plastic bottles came into force on 12 July 2014. Thus, according to the document, the turnover of alcohol products in plastic containers, bottles without labels, and tin containers is prohibited. The latter did not affect beer and low alcoholic beverages with strength less than 12 percent. The term turnover means export, import, purchase, storage, wholesale and retail trade.

It was reported that the ban disturbed the brewers in particular it revolted entrepreneurs of East Kazakhstan. The businessmen of Pavlodar said that they risk going bankrupt because of the ban on the sale of beer in plastic bottles. It was noted that the Chamber of Entrepreneurs of WSO will file a request with the Government for the State for help in solving the problem.

10 Фев. 2016



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